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How to Do Display Ads Indonesia?

How to Do Display Ads Indonesia?

Display Ads Indonesia is a great way to get about in the online business world, being visible to your target audience is the best way to generate traffic to your business website and to create conversions.  A popular online marketing strategy for generating traffic is display advertising. Display ads are the pop-up banners that appear when we click on some other website or page, for example, news websites or Facebook pages. Display Advertisers have their creative banners which they can promote through different channels.

The Indonesian market can be a challenging segment to penetrate as a new business because of the large population and diverse demographics. However, with careful planning and execution, Display Ads can be very successful in Indonesia. With Google Ads, you can target your ads to specific demographics and interests, making sure that your message reaches the right people. In this blog post, we will discuss the basics of display ads and how they can help you reach the Indonesian market.

What Is Paid Advertising?

Advertising and marketing are frequently confused, although the two are not synonymous. Advertising is only one component of marketing. They share the collective objective of getting your product or service in front of potential consumers. Advertising is a branch of marketing that sits beside other functions like social media and public relations.

What Is Paid Advertising?

PPC is a paid marketing strategy that involves placing adverts in search results or on other sites in order to increase visitors to the advertiser’s website. Paid advertising, also known as marketing through advertisements, is a method for reaching out to internet customers based on their interests or intent using various media. Since it is directed at a certain demographic, you have a better chance of producing qualified leads and conversions. The advertisements are frequently linked to specific keywords in a search engine or published on websites with related content.

What Are Google Ads? 

Paid advertisements from Google may be found in search results on google.com as part of the Google Ads program or on other websites through the Display Network and AdSense. Advertisers only pay when people click on their advertisements. The two main types of online advertising are search engine marketing (SEM) and display advertising.

What Are Google Ads? 

SEM is the process of using paid ads to get your website to rank higher in unpaid search results, while display advertising involves showing banner-style ads on other websites. Google Ads can be a great way to reach out to more potential customers online, but it’s important to understand how they work before you start spending money on them.

Search Ads vs Display Ads

It might be difficult for any advertising company to determine whether to utilize search ads or display advertisements in their online campaigns. It’s a crucial choice because the wrong ad format may result in a significant amount of money spent on advertising without any conversion.

So, how do you know which is better for your ad campaign? What are your best options for improving the ROI of your search and display campaigns?

What Are Search Ads?

Search advertising is the process of placing text-based ads alongside search engine results pages (SERPs). When someone searches for a keyword related to your ad, your ad will appear next to the organic search results. This type of advertising is highly targeted, as you only pay when someone clicks on your ad.

What Are Search Ads

When you conduct a search on Google, Bing, or another search engine, a results page with both organic and sponsored links is often displayed. Sponsored links are labeled as such, and they can appear in a variety of ways. However, search engines typically distinguish sponsored vs. non-sponsored results. Ads can be text-based, image-based, or even video ads.

The effectiveness of search engine advertising is due to how closely it mimics the user’s intent when they are performing a search. Advertisers bid on keywords that they believe their customers will use when searching online for the products and services they offer. When those ads appear in response to a user’s query, the ad has a better chance of being clicked on because it is relevant to what the person was looking for. This type of online advertising is known as search engine marketing (SEM) or pay-per-click (PPC) advertising.

What Is Display Advertising?

A Display ad is a form of advertising that appears on third-party websites and makes use of video, image, or text components to sell items or services. Display ads are banners or other graphical elements that appear on a web page. They’re often used to promote a product or service, and can be very effective when used correctly. However, they can also be annoying or intrusive if not implemented well.

What Is Display Advertising?

There are several different types of display advertising. Banner ads are a more common type of them. I’m sure you must have seen plenty of them on every website you visit. Desktop and mobile leaderboard advertising is another kind of display advertising. They can be image ads as well. The majority of display advertisements are rectangular or square in form, and the material they contain is intended to match that of the website hosting it and the chosen target audience.

The possibilities of online advertising have transformed the sector. Outside ad networks like Facebook advertising and Google advertising provide sophisticated audience targeting capabilities as well as advertise formats. Responsive display ads add another dimension where your ads can be customized automatically according to the target users. 

Display Ads vs Native Ads

Display advertising is often confused with native advertising, although they are not the same thing. Both display and native advertisements are sponsored ad inserts, but the distinction lies in each type of placement. Display advertisements appear on top of the content, while native ads exist within it.

Native advertising mixes sponsored material with the regular site content, which is known as native content. Native advertisements are less obtrusive than other types of digital advertising since they look and feel like part of the website on which they appear. Native ads, in a nutshell, are advertisements that mimic the natural form and function of the website.

Display Ads vs Native Ads

Native advertising is incorporated into the site’s design and content. Blog postings sponsored or paid for, search engine marketing campaigns, newspaper and magazine advertorials, and television infomercials are just a few examples of web and social networking native advertising. In addition, they are distinct from other types of digital advertisements in that they have a subtleness and feel to them. Other forms of digital advertising are more intrusive and hard-selling than native ads.

Native ads are great for generating traffic to your website and have a better click-through rate (CTR) than display advertisements. Native advertising, according to certain studies, is seen by 52% more people than display advertisements and may help raise brand recognition. Native advertising is also 20% to 60% more likely to be engaged with by customers.

How to Start Using Targeted Display Ads?

Targeted display advertising campaigns that are tailored to a specific audience are suitable for both mobile and desktop websites.  When creating a display advertising campaign, Indonesian online marketers should consider banner ad size, position on the website, and color. Additionally, it is important to test different versions of your ads to see which generates the most clicks or conversions.

As the name implies, targeted display advertising is all about targeting your company’s ideal consumers with digital tools. But how precise can this approach be? Extremely! With the help of artificial intelligence, companies may target banner ads to a specific target market, such as a  certain age group or gender.

display Ads?

Studies show that online display advertising can be up to 50 times more effective than traditional print media when it comes to reaching customers. So if you’re looking for a way to reach out to new or potential customers, consider using targeted online display ads in Indonesia.

Advantages of Advertising on the Google Display Network

The effectiveness of display ads is not easily determined by CTR alone. Despite the fact that they have a poor click-through rate (CTR) – just 0.35 percent across all formats and platforms, when other factors are taken into account, display advertising increase brand recognition and intent to buy. So, if you’re still not sure whether or not to use display advertising, consider these five benefits of display advertisements to change your mind.

They Are Eye-Catching and Visually Appealing

Display-style advertisements are made with graphics content and may be created to mimic the style of your company or brand. With display advertising, you can go as wild as you like with vibrant colors, big typefaces, or even video, audio, or rich media. Other methods to catch attention include utilizing animation to divert attention away from what they’re looking at and towards what you want them to discover.

Familiarize Your Intended Audience With Your Brand

Display advertising is used to generate interest in a product or service by first establishing an intent. In fact, according to a recent study, brand awareness increased by 21% when digital display ads were used in campaigns. Display ads have a broad reach and are frequently seen on websites that potential customers use. Running a campaign on the Google Display Network (GDN), which places your advertisements on carefully curated sites all around the world, will expose your ads to targeted audiences across the world.

Remarketing Opportunities

Remarketing ads are a type of online advertising that allows you to target specific display ads in front of a person who has previously visited your website while browsing elsewhere on the internet. Properly positioned display advertisements may remind visitors to make a purchase. Remarketing is a useful technique to engage with people who haven’t yet made a purchase or inquiry. There’s a lot of targeting freedom, and the Google Display Network also allows you to narrow your targeting to display only on specific sites or exclude certain ones. You can even show brand advertising and/or a particular product that your potential consumer checked out while browsing your site using display ads.

Advantages of Advertising on the Google Display Network

Ability to Track and Monitor Your Ad Engagement

You may keep track of and analyze your ad engagement, as well as the campaign’s success, using display ad services. The Google Display Network and Facebook Advertising offer comprehensive reports that break down which display advertisements have the most clicks and what their worth is for each click. The GDN also includes a view-through window that automatically tracks everyone who views your display ad in a given time frame to see whether or not they convert into a client or lead.

Less Expensive Advertising Option

It’s far less expensive to begin running display advertising than it is to start producing television or radio commercials, which need significant investments in production. It’s easy to get started developing display ad campaigns that will bring people back to your website with just an image and some text.

A single ad unit can be integrated with Google Display ads, and you don’t have to worry about the cost. Rates are low, usually measured in “impressions,” which reflects the number of times a website page is viewed by an internet user. Rates may go as low as $0.50 per one thousand impressions (CPM) for highly tailored advertising.

Display Ads in Indonesia

Indonesia is a large and growing market for digital advertising. However, there are some unique quirks to consider when doing display ads in Indonesia. First, Indonesian users are very sensitive to negative content. Make sure that any negative ads are well-targeted and relevant to the audience.

Another aspect you need to consider when doing display ads in Indonesia is the use of Bahasa. Even though English is a commonly used language, most Indonesian users are not comfortable reading ads in English, so make sure to translate your ad copy into Bahasa. Finally, it’s important to consider the different types of devices that Indonesians use to access the internet. While desktop computers are still popular, most Indonesians now access the internet through their smartphones. Make sure that your ads are responsive and look good on different types of devices.

Understanding your target audience segments is essential in driving a successful display ad campaign. Read our article on the Indonesian market to gain better insight. 


Entering the Indonesian market is a  great opportunity for your business, but it can be difficult to know where to start. In this blog post, we’ve outlined the basics of doing display advertising in Indonesia, from understanding the market to targeting your ads. 

Display advertising is a great way to reach Indonesian consumers, and there are a few things you should keep in mind when creating your ad campaign. First, make sure you understand the Indonesian market and what kinds of products and services are popular there. Next, target your ads carefully to ensure they reach the right audience. Finally, use high-quality visuals and messaging that resonate with Indonesian consumers.

So, that’s how you do online advertising in Indonesia! There are a few things to keep in mind when creating your ad campaign, but if you follow these tips you’re sure to see results. Looking for more information on online advertising in Indonesia? Check out our website or contact us today for help planning your campaign. We’d be happy to share our expertise with you!