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Instagram influencers Indonesia is a great marketing strategy used by businesses to promote their brand, products, and service offerings. Instagram influencers are creators that pursue influence as a career with high authentic engagement rates and have built a brand for themselves on Instagram. Their followers are interested in their content, and often trust and value the opinions of these influencers. While actors and other celebrities are influencers themselves, there are many influencers that have made their careers from scratch on Instagram.
Why Are Infuencers Popular for Digital Marketing?
Brands can use Instagram influencers to build brand awareness and establish themselves as reliable brands by being associated with influencers that people trust. Brands can benchmark metrics such as reach rate, engagement rate, and Instagram story metrics and analyze the performance of a campaign run by an Instagram influencer to determine the success rate of the influencer marketing campaign. Here are some of the most popular Instagram accounts of top Instagram influencers in Indonesia that businesses can partner with to help users discover their brands.
Raffi Ahmad and Nagita Slavina are famous Instagram couples, most popular for their contributions to the entertainment and fashion industries. With over 59 million followers, the couples share snippets of their personal lives and have an engagement rate (ERR) of 0.5%, with an average of 275K likes and 2K comments on their 16.4K posts.
Syahrini Zaelani is a popular female influencer, well-known for her great sense of fashion. Her content focuses mainly on fashion and entertainment for her audience of 38 million followers. With an ERR of 0.2%, Syarini’s 4000 posts have an average of 63K likes and 2 comments.
Natasha Wilona is the founder of Marshwillow Official, a makeup brand with 224,000 followers on Instagram. She is famous for her beauty, make-up, fashion, and entertainment-related posts. Her personal account has 37 million followers and her content generates an ERR of 1.06%, 388K likes, and 2.3K comments.
Gisella Anastasia is a well-known singer, best known as the runner-up in Season 5 of Indonesian Idol. With over 35 million followers, she shares her moments with her daughter and other fashion, beauty, make-up, and entertainment-related content that has an engagement rate (ERR) of 0.2%, with an average of 75K likes and 591 comments on their 16.4K posts. She also shares her YouTube channel and links it to her bio’s description.
Luna Maya is the founder of many businesses tackling many different categories, from beauty and makeup, fashion, clothing, food, and beverages, to a digital creation company that showcases life through brands that focus on travel, culinary, art, and so many other lifestyles. Her personal account has 32.6 million followers with an average of 87K likes, 627 comments, and an ERR of 0.3%.
Sarwendah Tan is a famous Mandarin singer and entrepreneur from Jakarta, who has her own health-conscious brand, Sarwendah Juice, a beauty/makeup brand, and a fashion retail business. Her personal account has 30 million followers with an average of 133K likes, 627 comments, and an ERR of 0.4% on her content of 5.5K posts.
Ria Ricis is a popular video creator and one of Indonesia’s well-known actresses, with involvement in the entrepreneurship of many brands in different categories, from beauty and cosmetics to fashion and retail. She uses her platform to showcase a mix of entertainment, fashion, and family. She is also well-known because of her husband, a popular internet celebrity, Teuku Ryan. She has 29.5 million followers, an average of 884K likes and 7.4K comments with an ERR of 3.02%.
Raisa Adriana is another Instagram influencer from Bali, Indonesia. She is a popular singer and has done some work in the fashion industry as well. Her Instagram is full of beautiful shots of her in the latest fashions and elegant gowns. She has 29.6 million followers and an average of 151.4K likes, and 773 comments, with an ERR of 0.51%.
Ivan Gunawan, also known as the “Indonesian Queen Maker,” is a fashion designer by trade and is the director of his own fashion brand. He’s also an award-winning talk show host. His Instagram showcases many of his design projects and inspirations, among other personal posts. He has 28.2 million followers, an average of 21.5K likes, and 232 comments with an ERR of 0.08%.
Reaching out to local customers is both difficult and rewarding. Influencer marketing is one of the best ways to penetrate the local customer base for any business, new or old. While Indonesia has hundreds of influencers from different industries, we have discussed the top 10 Instagram influencers we think are standing out from the crowd.