about hero

Kakao Advertising – Enter the South Korean Market with Kakao

Kakao Advertising | Inquivix

South Korea is not a difficult market to enter if you know what to do. For any business entering the South Korean market, Kakao advertising should not be ignored. Kakao advertising is one of the most effective ways to reach out to potential customers in South Korea.

This blog post discusses using Kakao advertising for marketing in South Korea, the types of Kakao Ads, and mobile advertising with Kakao.

What Is Kakao?

Kakao Advertising | Inquivix - What Is Kakao

Kakao is a South Korean internet company founded in 2010. It merged with Daum Communications to form Daum Kakao in 2014 which was then rebranded as Kakao in 2015. Kakao offers a range of services, including a messaging app, a payment system, a taxi-hailing service, a gaming platform, and more.

KakaoTalk is the messaging app with the highest market share in South Korea. It is estimated that over 95% of smartphone users in South Korea use KakaoTalk. The app has over 48 million users in South Korea alone. Here’s a post we have written about KakaoTalk if you want to read more about this app.

Kakao has gone beyond just communication and entertainment app and now offers various other services including finance and banking. Kakao Pay is another popular service offered by Kakao. It is a mobile payment service that can be used both online and offline.

Kakao is an innovative brand that introduced South Korea’s first bank to operate completely online without any brick-and-mortar branches. Kakao Bank offers a range of services including savings accounts, loans, and insurance.

The company started out as a simple messaging app but has since become so much more. The company has even expanded beyond its home country and now offers its services in other countries in Asia. Kakao is a perfect example of a South Korean company that has found success by innovating and expanding its services.

Why Kakao Advertising Is Necessary for Marketing in South Korea

Kakao Advertising | Inquivix - Why Kakao Advertising Is Necessary for Marketing in South Korea

South Korea is a relatively small country, but it is one of the most technologically advanced countries in the world. The vast majority of the country’s population is constantly connected to the internet, and they frequently use their smartphones to access social networking apps and messaging apps. This makes marketing in South Korea unique, and it requires a different approach than marketing in other countries.

With all of its services and products, Kakao has become an integral part of South Korean life. The company has a 97% penetration rate in the country, which means that almost everyone in South Korea uses at least one Kakao service. This makes Kakao a powerful marketing tool for companies that want to reach consumers in South Korea.

Advantages of Kakao Advertising

One of the advantages of Kakao advertising is that it allows advertisers to target specific demographics. Advertisers can target users by age, gender, location, interests, and even keywords. This ensures that ads are seen by those who are likely to be interested in them.

Another advantage of Kakao advertising is that it is very affordable. The cost per click (CPC) or impressions is low. This makes Kakao ads a very cost-effective way to reach potential customers.

Kakao advertising is also highly effective. Click-through rates (CTRs) are significantly higher on Kakao ads. This means that Kakao ads have a good reach and users are more likely to click them than other types of online ads.

If you want to reach potential customers in South Korea, then you need to take advantage of Kakao advertising. It’s affordable, effective, and allows you to target specific demographics. With millions of users, Kakao is one of the most popular messaging apps in South Korea—so don’t miss out on this opportunity to reach your target audience!

Everything You Need to Know About Kakao Ads

Kakao offers a variety of advertising products that can help you reach your target audience. Let’s take a look at them.

Search Ads

Kakao Advertising | Inquivix - Search Ads
Search Ads on Daum SERP

Kakao Search Ads are a type of online advertising that runs on a Pay-Per-Click (PPC) basis. This means that advertisers only pay when their ad is clicked on by a potential customer. Kakao Search Ads are based on specific keywords that are related to the advertiser’s business. Advertisers can bid on these keywords in order to have their ad displayed when someone searches for the keyword on Kakao. Kakao Search Ads can be an effective way to drive traffic, leads, and sales for a business. They can also be useful tools for building brand awareness and reach. Since Daum.net is Kakao’s web portal, these ads appear on the Daum search engine results page.

Search ads are the most popular type of Kakao ad and appear whenever a user searches for a relevant keyword. These ads are effective because they’re highly targeted and you can choose the keywords that trigger your ad. So you know that only users who are interested in what you have to say will see it. They are a great way to increase brand awareness and get your product in front of potential customers.

Display Ads

Kakao Advertising | Inquivix - Display Ads
Display Ads on Daum SERP

Kakao offers a variety of display advertising options that appear on websites and apps that partner with Kakao. These display ads can be placed on KakaoTalk, Daum, KakaoStory, and KakaoService, as well as on partner portal sites such as Nate and Bing. The ads are offered on CPC (cost per click), CPM (cost per thousand), and CPA (cost per action) options, making it easy to find the right pricing model for your business.

Kakao display ads are a powerful way to reach your target audience. They can be used to build or increase brand awareness, drive traffic, or drive actions on your website. Kakao display ads are highly customizable, so you can create an ad that perfectly fits your needs. You can control the size, placement, and duration of your ad, as well as the target audience you want to reach.

Kakao offers several advertising options to businesses including video display ads, native display ads, and banner ads. Video display ads use video content to promote a product or service. Native display ads are integrated into Kakao’s content platform, which includes cafes, blogs, and news articles. Banner ads are a form of advertising that uses images or text to promote a business which can be placed on the website or on one of its many mobile apps.

Message Ads

Businesses may target their ads to the most appropriate audience using Kakao message ads. To use this service, businesses must first create a Kakao Channel. Once the Kakao Channel is created, you can publish message ads on it. These ads will be delivered to users who have subscribed to the channel, and they can be customized to target specific demographics or interests.

Kakao Message Ads are particularly effective for promoting sales and events. By targeting users who are interested in the products or services that businesses offer, businesses can generate leads and conversions. In addition, Kakao Message Ads can also help businesses to increase their Kakao Channel audience. By providing relevant and targeted content, businesses can attract new followers and grow their presence on Kakao.

Brand Search Ads

Businesses with brand awareness in South Korea can use Kakao Brand Search Ads to drive traffic to their website. These ads are displayed on Kakao and Daum, and they appear on the top of the SERP. This makes them highly visible, and it ensures that potential customers will see your ad when they are searching for your product or service. Using Kakao Brand Search Ads is an effective way to promote your new product, periodic or big promotions as they will appear on the top of search results for the brand-related keywords.

Shopping Ads

These are designed to promote eCommerce products or online shopping malls. They can be scheduled on a weekly or monthly basis depending on your requirement. Kakao shopping ads come in two forms: a mobile shopping box and a PC shopping box. Both types of ads can be customized to include images, text, and price with buttons for easy purchase.

Local Ads

If you’re a business owner with a physical store in South Korea, then you should definitely check out Kakao Local Ads. It’s similar to Google My Business, and it allows you to promote your business on Kakao Map as well as Daum and Kakao SERPs. This is a great way to reach potential customers who are searching for businesses like yours in their area. Plus, it’s an affordable way to advertise, so it’s worth considering if you’re looking for ways to reach more local customers.

Mobile Advertising with KakaoTalk

Kakao Advertising | Inquivix - Mobile Advertising with KakaoTalk

There are many messaging apps out there, but few have the reach or popularity of KakaoTalk. With over 50 million monthly active users, KakaoTalk is the biggest messaging app in South Korea. And, thanks to the wealth of features on the KakaoTalk app, it’s also a great platform for mobile marketing. Let’s look at what KakaoTalk mobile marketing consists of for your business.

KakaoTalk Banner Ads

One of the simplest and most effective ways to advertise on KakaoTalk is through banner ads. Banner ads appear on either the top or bottom of the screen and are customized to include images text, and buttons. Best of all, banner ads are relatively inexpensive and easy to set up.

Kakao Channel

Another great way to reach KakaoTalk messaging app users is through Kakao Channel. Kakao Channel is a service that allows businesses to send news and information updates to subscribers. These updates can include anything from promotional offers to new product announcements. Because Kakao Channel messages appear in users’ chat lists, they’re impossible to miss, which makes them an ideal way to reach potential customers. 

Read more about Kakao Talk Channel:

KakaoTalk Smart SMS

KakaoTalk Smart SMS is a service that allows businesses to send automated messages to customers who opt-in to receive them. These messages can be used for promotional purposes or simply to keep customers up-to-date on your latest offerings. Smart SMS messages are sent directly to users’ chat lists, ensuring that they’ll see them as soon as they open the app. 

KakaoTalk BizBoard

BizBoard is a KakaoTalk advertising feature that allows businesses to post information about their products and services. BizBoard entries can include images, videos, and links, making them an ideal way to showcase your brand. It is displayed at the top of the Chat tab, making it highly visible to users. You can use KakaoTalk BizBoard to promote your page or website, and you can also use it for advertising special events or sales. KakaoTalk BizBoard is a powerful marketing tool that can help you increase your visibility and reach more potential customers.

Kakao Moment

Kakao Moment is a KakaoTalk feature that allows businesses to post information about their products and services in a format similar to Facebook’s News Feed. Moments can include images, videos, and links, making them an ideal way to showcase your brand. You need to have a KakaoTalk Channel linked to your account to use the services by Kakao Moment.

As you can see, there are several different ways that businesses can use KakaoTalk for mobile advertising. Each of these methods has its own advantages and disadvantages, so it’s important to choose the one that best fits your needs and goals. Overall, though, KakaoTalk provides a great platform for reaching potential customers and promoting your product or service.

Enter the South Korean Market with Inquivix

Kakao is a powerful mobile messaging app with a broad reach in South Korea. It has features that make it perfect for marketing, such as the ability to target users based on interests and demographics. If you are looking to break into the South Korean market, Kakao advertising is a necessary step.

Inquivix has experience in helping companies do just that. We have worked with clients who want to expand their business into South Korea and beyond. Inquivix is the leading digital marketing solution provider in Asia. Contact us today for more information on how we can help you reach your target consumers in this lucrative region.


There are a number of reasons why KakaoTalk is so popular. First and foremost, the app is available for free on both Android and iOS devices, making it easily accessible to a wider audience. Secondly, KakaoTalk offers a wide range of features and services, including free calls, video calls, instant messaging, group chat, and more. Thirdly, the app has a strong user base in South Korea, where it originated. This gives KakaoTalk a competitive edge over other chat apps that are popular in other parts of the world. Finally, KakaoTalk has been consistently adding new features and services to keep users engaged. With so much to offer, it’s no wonder why KakaoTalk is one of the most popular chat apps in the world.

What Can You Do With Kakao?

Kakao is a South Korean internet company that offers a wide range of services, including messaging, gaming, content creation, and payments. KakaoTalk is the company’s most popular messaging app, with over 50 million monthly active users. Kakao also offers a variety of games, for both mobile devices and desktops. Kakao provides tools for content creators to publish and share their work with others. Additionally, Kakao’s financial services allow users to make payments and conduct other financial transactions. There are many more services including online banking and taxi services. As you can see, Kakao is much more than just a messaging app – it’s a comprehensive platform that provides users with a multitude of ways to communicate, create, and connect.