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Naver Shopping Live – Why Is It a Game-Changer for Online Retail in South Korea?

Naver Shopping Live | Inquivix

South Korea’s Naver Shopping Live is quickly becoming a game-changer for online retail. What makes it so different? Instead of buying items through a catalog or website, shoppers can browse and buy products in real-time through live video broadcasts.

This new live commerce platform is shaking up the industry, and retailers who don’t adopt it may be left behind. So what makes Naver Shopping Live so popular, and why should you consider using it for your business? Keep reading to find out!

Live Commerce: The New Way of Online Shopping

Live commerce, also known as “live-streaming eCommerce,” is a relatively new phenomenon that is taking the world by storm. The basic idea is simple: instead of just watching a pre-recorded video or reading a written description of a product, shoppers can now watch a live stream of someone using or demonstrating the product.

This gives them a much better sense of what the product is like and whether it is right for them. And it’s not just shoppers who are benefitting from this new form of commerce; businesses are finding that live streams are an excellent way to connect with potential customers and build hype around their products. The South Korean internet giant has been quick to jump on this trend, and Naver Shopping Live is one of the company’s latest offerings in this space.

What Is Naver Shopping Live?

What Is Naver Shopping Live? | Inquivix

Naver launched its live commerce site, Naver Shopping Live in 2020. It is an online shopping platform that allows retailers and consumers to connect with each other in real-time. The platform presents product details via videos, while the retailer and consumers can interact with each other. Naver Shopping Live provides an immersive shopping experience for both retailers and consumers. For retailers, it offers the opportunity to connect with potential customers in a unique way. For consumers, it offers the chance to see products up close and ask questions in real-time.

Naver Shopping Live has become particularly popular during the COVID-19 pandemic, as it offers a convenient and safe way to shop for groceries and other essential items. In addition to providing a convenient shopping experience, Naver Shopping Live also offers a variety of interactive features, such as live chat and Q&A sessions with retailers. This makes it easy for users to get questions answered in real-time and makes the shopping experience more engaging.

Thanks to its popularity, Naver Shopping Live is now being used by a growing number of businesses, from small mom-and-pop shops to major global brands. It is, in fact, the most popular among the live commerce sites and apps in South Korea according to studies. According to the diagram, Naver Shopping is far ahead in popularity compared to its competitors such as Kakao Shopping Live and Coupang Live.

Most Popular Live Commerce Websites and application in South Korea - 2021 - Naver Shopping Live | Inquivix

Is Live Commerce Popular in Korea?

So far, live commerce has been particularly popular in Asia, and South Korea is no exception. In fact, South Korea is one of the leading markets for live-streaming eCommerce, with many businesses investing heavily in this new medium. The companies have even partnered with major Korean celebrities to host their live streams, which have helped to boost their profiles even further. It’s clear that live commerce is here to stay, and it will be interesting to see how it develops in the coming years.

In 2020, the market size of live commerce in South Korea reached KRW 3 trillion and KRW 4 trillion in 2021. It is expected to grow up to KRW 10 trillion by 2023.

Market Size of Live Commerce in South Korea - 2020 -2021 (With a Forecast from 2022 - 2023 - Naver Shopping Live | Inquivix

Why Is Naver Shopping Live a Game-Changer for Online Retail in Korea?

For years, South Korea has been a global leader in the adoption of new technologies, and the country’s e-commerce market has been no exception. In recent years, mobile commerce has emerged as a major force in the Korean market, accounting for nearly 60 percent of all online sales. And now, a new player is shaking up the e-commerce landscape: Naver Shopping Live.

Real-Time Interaction

The live broadcasts of Naver Shopping Live allow retailers to sell their products directly to consumers in real-time. The service has already proven to be immensely popular, with some of Korea’s largest retailers achieving record sales numbers on Naver Shopping Live. It allows shoppers to ask questions and get immediate answers from the retailer. This can be helpful when making purchasing decisions, as it provides an opportunity to get more information about a product before making a purchase. This makes Naver Shopping Live an incredibly powerful tool for online retail in Korea.

Large Audience

The platform is provided by Naver, which is one of the most popular search engines in Korea. This means that there is a huge potential audience for sellers on Naver Shopping Live.

Influencer Marketing

Celebrities and influencers who are able to connect with their fans on a personal level will be able to generate a lot of sales through the platform.

Additional Features

Furthermore, Naver Shopping Live offers a number of advantages for retailers, including low fees, a wide range of product categories, and a user-friendly interface. For example, sellers can offer discounts and coupons to viewers, and they can also interact with viewers in real-time to answer questions and provide information about products. Due to this, it continues to attract more people.

Track Viewer Interactions

Finally, Naver Shopping Live offers retailers the ability to track viewer interactions and analyze data in real-time. This data can be used to improve the live stream experience for future viewers and to identify trends and patterns among shoppers. 

Overall, Naver Shopping Live is a tremendous opportunity for businesses to boost sales and connect with shoppers in a more personal way. In today’s competitive online retail landscape, Naver Shopping Live is truly a game-changer.

Why You Should Use Naver Shopping Live For Your Retail Business

If you own a retail business, you may be wondering if Naver Shopping Live is right for you. After all, this live-streaming platform has become quite popular in recent years. And with good reason – it’s a great way to connect with potential customers in real-time.

So, what are the benefits of using Naver Shopping Live for your retail business? First, it’s a great way to show off your products and services. You can use the platform to give your customers a behind-the-scenes look at your business and show them why they should shop with you. Second, it’s a great way to build relationships with your customers. You can interact with them directly and answer any questions they have. Finally, it’s a great way to generate sales. You can offer special deals and discounts to viewers, and then direct them to your website or store to make a purchase.

Overall, Naver Shopping Live is a powerful tool that can help you grow your retail business. If you’re not already using it, we strongly recommend that you give it a try.

Will We See You on Naver Shopping Live?

Naver Shopping Live is quickly becoming a popular way for South Koreans to shop online. The platform offers an engaging and convenient shopping experience that is likely to continue attracting consumers in the years to come. If you’re looking for ways to enter the Korean eCommerce market, or are simply curious about innovative new shopping trends, follow us for more on South Korean digital marketing. Who knows, maybe we’ll see you on Naver Shopping Live soon!

FAQS

Can we use Naver Pay with Naver shopping Live?

Naver Pay is a payment service offered by the Korean company Naver. Naver Pay can be used to make payments for goods and services purchased through the various Naver platforms including Naver Shopping Live.

How Do I Register with Naver Shopping Live?

In order to register for Naver Shopping Live, you will need to create a Naver account and then log in to the Naver Shopping website. Then you can enter your business or store details and proceed with setting up your Naver Shopping Channel. Here’s our comprehensive guide to creating a Naver Account.