How To Market A Resort Hotel On Instagram: The Ultimate Guide

In the world of social media marketing for the hospitality industry, Instagram is a powerhouse. With over 1 billion monthly active users and 500 million daily active users, it’s one of the most popular social networks on the planet. As such, it’s an excellent platform to use when marketing your resort hotel. 

In this blog post, we explore how to promote a resort hotel through Instagram, along with the benefits that it presents to hotel business owners. Keep reading to know more!  

What Is A Resort Hotel?

A resort hotel is a type of accommodation that provides guests with amenities such as swimming pools, spas, fitness centers, golf courses, and other recreational activities like tennis courts and game rooms. These amenities are usually included in the price of a room reservation. Some resorts also offer restaurants, bars, lounges, conference rooms, and other facilities that make them attractive destinations for business or leisure trips. 

What Is Resort Hotel Marketing?

Resort hotel marketing is the process of promoting your resort hotel’s services to potential customers in order to generate more bookings. This includes advertising on various platforms such as television commercials, radio ads, print ads in newspapers and magazines, as well as digital marketing techniques such as Google Ads or email campaigns. In recent years, however, social media marketing has become an increasingly important part of any successful resort hotel marketing strategy and has brought about huge success in the travel and hospitality industry. 

The Benefits Of Using Instagram Marketing For Your Resort Hotel

Instagram is becoming an increasingly popular platform for businesses looking to reach potential customers by creating engaging visual content. Since people tend to spend more time scrolling through their Instagram feed than reading lengthy website pages or blog posts, Instagram offers a great way for resort hotels to grab attention quickly and easily. Here are some benefits you can get from using Instagram for your resort hotel’s online marketing: 

Reach a Wider Audience

By taking advantage of hashtags related to your niche and location-based tags relevant to your area, you can reach out to people who may not have heard about your business before but are interested in what you have to offer. 

You can also use influencers in your industry who already have established audiences on social media platforms like Instagram which will help amplify your reach further. In recent times, social media plays a huge role in how popular a resort hotel becomes, and Instagram is the most popular social media platform to do so!

Share Visual Content Easily

With its easy-to-use interface and range of editing options available within the app itself, Instagram makes it easy for you to create beautiful visuals with just a few clicks of a button – no graphic design skills required! From simple photos and videos showcasing what guests can experience at your resort hotel right through to interactive stories featuring fun Q and As or polls, local food tips, etc. 

There are plenty of ways you can use visuals on Instagram to attract more customers. It has become more than just an application to post photos and videos, with more opportunities to interact with potential guests through powerful visuals that communicate to the guest. 

Improve Brand Awareness And Engagement

With its large user base (1 billion active monthly users) and features such as stories and IGTV (Instagram’s long-form video platform), there are plenty of opportunities for you to grow brand awareness among existing followers and also attract new leads by engaging with them on a personal level – all at once! 

It also has the highest range of demographics compared to any other social media platform, giving your business a huge opportunity to reach more of your target audience from diverse groups of people. You can also take advantage of user-generated content by re-sharing customer photos posted at or taken during their stay at your hotel which will further boost engagement levels amongst both current and potential customers alike!  

How To Effectively Market Your Resort Hotel On Instagram

With millions of users, it’s an ideal platform for connecting with potential customers and building brand awareness. It’s also one of the best ways to showcase your resort in a visually appealing way. Here are some tips on how to market your resort hotel on Instagram. 

Start With The Basics

There are some very simple steps you must take to ensure your Instagram hotel marketing is successful, which are outlined before we dive into the other Instagram marketing strategies.

Ensure Your Brand Has A Unique Brand Identity And Voice

The first step in creating a successful marketing campaign on Instagram is to ensure that your resort hotel brand has a unique brand identity. This means coming up with a logo, tagline, color scheme, font choice, and tone of voice that represent your resort hotel. Make sure that all of these elements reflect the atmosphere and values of the hotel so that when people view your Instagram posts, they have an immediate understanding of what your business stands for. 

Having a well-defined brand identity will allow for easy hotel brand marketing, and also help find the right voice to reach potential guests with a positive brand image. This means researching what tone you want to use when communicating with potential guests, as well as deciding what types of images or videos you want them to see associated with your brand. It can be helpful to look at competitors’ profiles for inspiration when deciding on a strategy for your own profile. 

Set Up An Instagram Business Account

The key step in any successful Instagram marketing campaign is to set up an Instagram business account. This type of Instagram account allows you to access valuable insights into how your content is performing, as well as various other helpful features like being able to create ads and promotions directly from the app. A great tip would be to create your Facebook business page and connect it with your Instagram business profile for further reach. 

Research Your Target Audience

Next, research your target audience so that you know who exactly you are trying to reach with your content. Knowing who they are will help you create content that resonates with them and encourages them to book their stay at your hotel. 

Set Your Brand Objectives

Before getting started, it’s important to set clear objectives for yourself or your team so that everyone knows what success looks like and how it will be measured. Having goals in place helps keep everyone focused on the same outcome and makes sure that every decision made along the way aligns with those goals.

Have A Marketing Plan

The next step is to use the research and established brand objectives to create a marketing plan for how often you’ll post content and what types of posts they will be (e.g., static images, videos, Instagram stories) according to what your target audience will prefer. Having a plan in place helps ensure consistency across posts and gives structure to how often new content needs to be created or updated.

Create Engaging And Attractive Content For All Post Types

Now that the basics are out of the way, it’s time to start creating engaging and attractive content for all post types—photos, videos, carousels, stories—that will make potential guests excited about staying at your resort hotel. Showcase beautiful images of rooms, amenities, restaurants, and activities at or near the hotel that will entice people into booking their stay there. 

Don’t forget about captions either; use compelling copywriting that speaks directly to prospective guests and encourages them to take action by booking a room or visiting the website for more information! 

Use Hashtags Wisely

Hashtags are an essential part of any successful Instagram strategy. They help connect users with similar interests, allowing them to easily find content related to their passions and desires. They are a great way to get noticed by potential customers – they allow you to reach out to a wider audience by adding relevant keywords and phrases to your posts. When used correctly, hashtags can help you target specific audiences, such as people interested in luxury resort vacations or beachfront resorts. They also make it easier for the target Instagram users to find content related to your hotel. 

When it comes to marketing your hotel, make sure you use hashtags that target users looking for unique travel experiences – such as #travelgram or #resortlife – as well as general tags related to the area in which your property is located. It also helps if you create a custom hashtag for your hotel (like #TheGrandPalaceHotel) so customers can easily find all of your posts in one place. This will help get your content in front of the right people and increase engagement with potential customers. 

Leverage Influencers And Ambassadors

Influencers and brand ambassadors have become increasingly important when it comes to getting the word out about your business. Partnering with Instagram influencers who have an established following can be a great way to reach new audiences, while ambassadors can provide invaluable insight into what customers really want from their stay at your resort. Reach out to popular accounts in the travel space and see if they would be interested in featuring or promoting your property on their page – you may be surprised by how many people come knocking! This will easily bring in guests from the influencer’s existing Instagram audience. 

Use High-Quality Photos And Videos

It goes without saying that visuals are key when it comes to marketing on a visual platform like Instagram. People are drawn to beautiful images and videos, so make sure you put forth only high-quality content that accurately reflects what staying at your resort is like. 

Be creative – try using time lapse videos or slow-motion shots of activities offered at the resort – but most importantly, let your visuals tell a story and capture the essence of what makes staying at your property so special! 

Engage With Your Audience

Engagement is key when it comes to building a loyal following on Instagram and it is one of the best Instagram hotel marketing tactics, giving your hotel business a human-like feel. . Consistently answer comments, like and react to Instagram photos posted by followers, and encourage conversations to increase engagement and make guests feel heard and valued. This will help create a sense of connection with your audience and encourage them to return for future visits or bookings. 

Encourage User-Generated Content

User-generated content (UGC) is great for resorts because it encourages other people to share their experiences at your location without you having to do too much work. UGC could come from guests who post pictures and videos from their visit, or even from influencers if you collaborate successfully with them. 

Encouraging UGC will help spread awareness of your business and give potential guests a better idea of what they can expect when they visit your resort.

Aim To Get On The Explore Page

Instagram’s Explore page shows users popular hashtags, locations, and accounts related to their interests. By using relevant hashtags in all of your posts, you increase the chances that someone might stumble upon it while browsing the Explore page—which could lead them straight to your account! 

This also helps other users easily find out more information about your resort if they are searching for something specific like “family-friendly hotels” or “luxury beach resorts.”

Make Use Of Instagram Advertising

If you want to reach an even larger audience quickly, consider using Instagram Ads or sponsored posts. These allow you to target users based on demographics such as age, gender, location, etc., meaning that you can tailor each ad according to its intended viewers. 

You can also run campaigns spanning multiple days or weeks which gives maximum exposure to both existing and prospective customers alike!  

Don’t Forget The Best Practices

No matter which Instagram marketing strategy you choose, 

Be Consistent 

The key to success with any social media platform is consistency. If you post regularly, your followers will be able to rely on you for content and will be more likely to engage with what you post. Make sure that your posts are consistent in terms of tone, quality, and messaging. This will help keep your audience engaged and interested in what you have to say.

Use Captivating Captions And Call To Actions 

Instagram is all about visuals, but captions are vital too! Captivating captions help draw people into your visually appealing posts while call-to-actions can encourage them to take action – like making a booking at your resort hotel! A good caption should always include an engaging headline, a compelling story linked to the image or video being posted, as well as any relevant hashtags or calls to action. 

Tag Your Location 

Tagging your location in each post can increase engagement levels by up to 79%. When you tag a location in an Instagram post, it not only helps other users discover you and learn more about where you are located but also allows potential customers to find out more information about the area where your resort hotel is situated – perfect for those who haven’t visited before! 

Location tags can also increase visibility for local searches which helps put your business at the top of the list when someone searches for hotels nearby in their respective area. Tagging locations also allows other businesses in the area who already have a presence on Instagram (e.g., restaurants) to tag their own posts with yours which can result in cross-promotion between businesses – perfect for getting locals involved! 

Post At The Correct Times 

Timing is essential when it comes to posting on Instagram; each account has different peak times when they receive maximum engagement from their followers so it’s important that you find out when yours is! Experiment with different posting times so that you can determine when would be best for your followers then stick with those timings – consistency is key! Make sure that any promotions or offers run during these prime times too; this will ensure maximum exposure from both existing and new followers alike!

Succeed Your Resort Hotel’s Business With Instagram Marketing

Using Instagram for your resort hotel’s social media marketing doesn’t have to be complicated or time-consuming. By following the tips in this guide, you can create an effective strategy that will help you reach your target audience, build engagement, and generate more leads and sales for your business. So what are you waiting for? Get started today and see the results for yourself!

You can reach out to us to help you transform your resort hotel’s business on Instagram too! Let’s talk!

FAQs

Should You Connect Instagram With Facebook For Resort Hotel Marketing?

Connecting Instagram with Facebook can be a great way to reach potential customers in the resort hotel industry. Creating content that is attractive and relevant on both platforms gives you more exposure to a larger audience and drives more traffic to your business. Instagram is a powerful tool for storytelling, allowing you to showcase the beauty of your resort and build relationships with your followers by keeping them engaged and informed. When used in conjunction with Facebook posts, you have an extra platform to access the shared networks of users already engaging with your content. This broadens your scope and can have far-reaching results when it comes to reaching more people who may be interested in visiting or staying at your resort.

How Can You Promote A Resort Hotel Online?

A great way to start developing a profile is by optimizing your business website or creating a new one specifically tailored to the needs and interests of potential guests. As well as providing helpful information about the resort itself, you can use your website to demonstrate images and videos that showcase the hotel’s amenities, add enticing special offers, and provide detailed descriptions of packages with comprehensive pricing details. Ensure that your website is easily discoverable through search engine optimization and regular blog postings. Also use social media networks like Instagram to reach out to potential customers with stunning visuals involving various elements of the resort such as its rooms, spa facilities, restaurant, and surroundings area – driving engagement through user reviews and resort loyalty programs.