The Best Time to Post on Facebook For Your Business Based on Agency Experience

When it comes to social media, timing is everything. The same is true for Facebook, where businesses can maximize their organic reach and engagement by posting at the right time. So, what is the best time to post on Facebook for businesses? According to various agency experiences, we’ve found that posts published between 12 pm and 3 pm on weekdays tend to see the most engagement. 

However, this isn’t a hard and fast rule, as every business is different. Therefore, it’s essential to test out other posting times and see which ones work best for your brand. If you’re starting your business, it’s always best to post at least twice a day. It would be best to set up a posting schedule that will allow you to post more at the most convenient times for your audience.

What Is Facebook Business Suite?

Facebook Business Suite is a set of tools that allow businesses to manage their Facebook pages. It includes a dashboard where companies can see how their pages perform and tools for creating and publishing posts, ads, and landing pages. Businesses can get analytics, insights into their positions and track the impact of their ad campaigns. The best time to post on Facebook for your business based on agency experience is when it will have the most success.

Importance of Finding Your Best Time to Post on Facebook

As a business, it is crucial to find the best time to post on Facebook to reach the most people. This is based on the experience of social media marketing agencies. They have seen certain times of day and times of the week when people are more likely to be on Facebook.

The best time to post on Facebook is generally during the middle of the day when people take a break from work. However, this may vary depending on your target audience. For example, if your audience is teenagers, you would want to post later when they are home from school. One of the key things that businesses are looking at is when they should be posting on Facebook for the most consistent engagement. 

Tips for Finding Your Best Time to Post on Facebook

Facebook’s newsfeed prioritizes the most recent posts according to their relevance. Therefore, you need to make sure that your posts are published when your expected audience is online. Here are some tips to find out the best times to publish your Facebook posts.

Review Your Top-Performing Posts

Examining previous postings is one of the most effective strategies for determining when to post on Facebook. Which were your most successful posts? Which received the most significant amount of likes, shares, and comments? When you release high-performing content, can tell you when your audience is most receptive to it. Successful postings are made up of excellent information and excellent timing.

You may better view how your content is performing by using Facebook Page Insights. You’ll be able to learn from your past post-performance what type of content your Facebook audience prefers.

Check When Your Audience Is Most Active Online

You must be aware of your audience’s behavior if you want your postings to perform well. You’ll be able to get your material in front of your target audience, and they’ll be more likely to react and engage. Since Facebook has a global audience, and if you wish to develop your business internationally your posting times should be optimized for international audiences as well. 

Facebook Analytics used to be an excellent instrument for gathering information about your audience. That is no longer the case, however. As part of its effort to consolidate corporate tools, It’s suggested that you utilize one of their alternative tools, such as Facebook Ads Manager. The Facebook Audience Insights feature is an excellent tool to provide for tracking your audience.

Consider When Your Competitors Are Posting

Always a good idea to have a peek at the competition. Keep track of when they’re sharing material, and you might figure out when to post. It would help to evaluate how many people are responding to their postings. Is there a lot of interaction? Is it possible that it spikes at specific intervals? 

Clicks, likes, shares, and comments are all forms of engagement. These interactions are crucial for achieving viral exposure with your postings. You and your competitors share an audience. Therefore, whatever times work best for them should also work well for you. Once you’ve chosen a time, all you have to do is ensure your material is better and more engaging. Also, look at the posts of your rivals that aren’t working well and take note of their mistakes. 

Post in Your Audience’s Time Zone

There’s no use in posting fantastic stuff if you do it when your audience is asleep. If your audience is located in a different time zone, you’ll have to publish when they’re online and ready to see them.

Consider the time zones of your most active and engaging audience, even if you have a global following. Serve them, and you’ll see tremendous success with your postings. You should invest in developing your brand’s custom audiences to get more information about your followers and have more data to determine when you should post.

Monitor and Adjust

Things are constantly changing, from the newest Facebook trends to what your audience wants to see on social media. Never become complacent and believe that you’ve done all the necessary research. Make changes to your articles as needed, especially if they aren’t performing well.

Continually modifying will help you develop a solid understanding of your target audience, preferences, and behaviors. Making sense of your audience’s behavior patterns might be difficult without a good social media management tool. 

Show Up Consistently

Regardless of your objectives, consistency is critical to social media success. Showing your visitors that you’re consistent will foster a sense of trust and dependability. Don’t just limit yourself to using this strategy for social media posts.

Consistently interact with your audience so that they get to know your brand. These interactions may be an essential component of your sales funnel, so don’t dismiss them.

Generate Better Results with Ideal Posting Times

Knowledge is power, and awareness of your audience’s activity is a great deal of energy. When you know that you’ll receive the most engagement from a piece of content, post it when others can find it. Your brand recognition and loyalty will also rise as a result. It’s easy to get caught up in the hype of “perfect Facebook posting.”

The Best Time and Day to Post on Facebook

The best time to post on Facebook for a business is when most of your followers are likely to be online. This varies depending on the time zone of your followers. However, it’s essential to test out different times to see what works best for your particular audience. You may find that posting at an extra time or day yields better results.

Best Times to Post on Facebook

In 2021, Facebook had 1.8 billion daily active users, which is more than Twitter and Pinterest combined. Do you think this is a unique chance for your brand to grow its engagement? It’s more than that. One of the most effective social media channels to promote your business and produce high-quality leads is still and will be Facebook for the foreseeable future.

Sunday

The ideal time to publish on Sunday is between 9 a.m. and 10 a.m. The activity then gradually decreases from 2 p.m., only catching up with the rate the next day.

Monday

On a Monday, activity on Facebook begins to rise from 2 a.m. onwards until it reaches its peak between 9 a.m. and 11 a.m. However, avoid publishing in the period of 9 p.m. to 1 a.m., as there are few participants during this time.

Tuesday

The Tuesday peak posting time is slightly different from Monday’s, with peak hours ranging from 9 a.m. to 1 p.m.

Wednesday

Wednesday is the optimum day to post on Facebook, with audiences remaining lively from 9 a.m. until 5 p.m.

Thursday

The audience is most active on Thursdays at 11 a.m., with Facebook users becoming frequently engaged throughout the day. Between 8 a.m. and 4 p.m, When other timings of the day are considered, the chances of interaction are modestly high.

Friday

Activity on Facebook increased at approximately the same rate as Tuesday and Wednesday. On a Friday, activity reaches its peak between 9 a.m. and 1 p.m., with 10 p.m. to 1 p.m. being poor posting hours.

Saturday

Between 8 a.m. and 10 a.m., the audience activity is minimal on Saturdays, making it the worst day for launching a product or issuing an update. In these hours, your chances of reaching your target audience are still poor. As a result, it’s not advised to have an important product launch or deliver an update on Saturday.

Best Time to Post on Facebook for Likes

The Best Time to Post on Facebook for likes is generally considered at 1 p.m. on weekdays. This is when most people are on their lunch break and have a few minutes to browse their newsfeed. However, other times may work better for your specific business. For example, if you’re a B2B company, you may want to post mid-morning or in the evening when people are winding down after work.

Best Time to Post Video on Facebook

Generally, it is best to post on Facebook when most of the audience is likely to be online. For most businesses, this means posting in the afternoon or evening, when people are likely to be checking their Facebook feeds. However, there are exceptions to this rule – for example, if your business is in the entertainment industry, you may want to post earlier in the day when people are more likely to be checking their phones.

Facebook Best Time to Post by Niche

Each industry has its own peak engagement times. Here are the best times to post for maximum exposure by niche.

Healthcare

• Best times – 11 a.m.
•  Best days – Monday through Friday
• Worst day – Sunday

Media

• Best times – 6 a.m. – 9 a.m.
• Best days – Tuesday, Wednesday and Friday 
• Worst day – Sunday

Education

• Best times – 10 a.m.
• Best days – Tuesday and Wednesday
• Worst day – Sunday

Nonprofit

• Best times – 10 a.m. – 5 p.m. 
• Best day – Wednesday
• Worst day – Sunday

Restaurants

• Best times – 1 p.m. – 2 p.m
• Best day – Friday
• Worst day – Sunday

Tech

• Best times – 3 p.m. – 4 p.m.
• Best days – Tuesday and Thursday
• Worst day – Sunday 

Travel & Tourism

• Best times – 9 a.m. – 10 p.m
• Best day – Friday
• Worst day – Sunday 

Finance

• Best times – 9 a.m.  – 5 p.m.
• Best day – Wednesday
• Worst day – Sunday

Hospitality

• Best times – 8 a.m. – 11 a.m.
• Best days – Monday, Tuesday, Thursday
• Worst day – Sunday 

The Best Time to Post on Facebook for Business

There is no definitive answer to when is the best time to post on Facebook for business. However, there are a few things to keep in mind when determining the best time to post on Facebook for your business. 

First, it’s essential to consider your target audience. Different demographics will be active on Facebook at other times of the day. For example, working people may not be able to access Facebook during the day, but they may be more active on Facebook in the evenings and weekends.

B2C Companies

The optimum times to publish on Facebook for B2C businesses are 9 a.m.  10 a.m., 11 a.m. to 12 noon, and 4 p.m. to 5 p.m. These times usually correspond with employees’ lunch breaks (or just before they clock out).

The optimum time for B2C enterprises to publish on Facebook is Wednesday at 1 p.m. and Friday at 11 a.m. Other high-engagement times were Wednesday from 1 p.m. to 3 p.m., Friday from 10 a.m. to 11 a.m., and 5 p.m. on Thursday.

B2B Companies

B2B enterprises were not that different from their consumers’ equivalents. These businesses should publish about 9 a.m. or 3 p.m. to 4 p.m.

Non-Profit Organizations

Thus according to Sprout Social, the most fantastic time for non-profits to interact with their followers on Facebook is Wednesday between 8 a.m. to 9 a.m. Indeed, nonprofits are likely to receive continuous interaction between 8 a.m. and 5 p.m. during the workweek. They haven’t seen much activity on weekends or nights, so it’s best to avoid these times.

How to Find Out When Your Audience Is Online?

By selecting posts from the left-hand column menu on the Facebook Insights dashboard, you will be able to get a complete overview of the days and times when your Facebook followers are most active. Their graph depicts the weekly average times. Hover over each day to get an overlay of how that day compares to the averages.

Conclusion

Each of the social media platforms has its own optimal times to post for high engagement. Social media users select varying times from early morning to late nights to engage across channels. Facebook, with its high popularity, is an excellent platform to execute your business’s social media marketing campaigns. Knowing the best times for your industry niche, and scheduling posts accordingly will go a long way in enhancing your business’s Facebook presence.