The Best Time to Post on LinkedIn for Your Business Based on Agency Experience

Best Time to Post on Linkedin – Have you ever wondered when the best LinkedIn posting time is? Well, there is no exact time to post on LinkedIn for your business. However, according to the agency’s experience, there are certain times that work better than others. According to social media platforms, you can use these to attract your target audience and post on LinkedIn according to the hours that work best for your business. 

What Is LinkedIn for Business?

LinkedIn combines a professional network with social media platforms, allowing businesses to connect with other businesses, customers, and target audiences. LinkedIn can often be used to create a profile for your business, have blog post updates about your company, search for employees, and more.

Using LinkedIn for business is a great way to expand your brand and promote your business, but it can be difficult to know when the best posting time on LinkedIn for your business will be. If you find that you’re getting low engagement or not reaching as many people as you would like, then changing your posting schedule might help.

The Importance of Blogging on LinkedIn

There are many benefits to blogging on LinkedIn. It will help you improve your SEO, reach a specific audience, and drive traffic back to your website. When you post on LinkedIn, it is important that you write high-quality content in their specific style guide and. Also, remember to include backlinks to your company pages where applicable, without spamming the reader with too many outbound links.

LinkedIn, launched in 2002 primarily as a job searching platform, has evolved to so much more than that. It is now a hub of professional brand building, individual or business. To gain the most out of your content, and stand high over the competition it is important to know the best posting times for your business. Here’s what you can do to find what times work best for your business.

Select Multiple Time Frames to Post on LinkedIn

To find the best time to post on LinkedIn, you’ll need to test out a few different time frames. Try posting at different times of the day and see which ones get the most engagement. By doing so, you’ll see when the best time is for your target audience. Run detailed timing analytics to find the best time frames for your business.

Use a LinkedIn Scheduling Tool to Post on Selected Time Frames

This is one of the most popular tools to use with LinkedIn. It allows you to schedule your updates in advance and have them posted at a predetermined time without having to spend all your time online. This allows you to have more time for marketing channels while still being sure that your posts are seen. Especially, if your audiences are from different time zones, using a LinkedIn scheduling tool will help you reach them effectively.

Dig Into Your LinkedIn Analytics Page to Assess the Performance

While experimenting with different times to post on LinkedIn, keep an eye on your LinkedIn analytics page. Throughout each test period, see which times worked best for your target audience. This allows you to have more insight into the demographic that you are targeting. LinkedIn analytics can tell you the job function, seniority, and company size of your audience. It can also give you engagement metrics such as the impression, click-rates, and other of your posts.

Jot Down the Data in the Spreadsheet

Once you have completed testing out different times of the day, note down the results in a spreadsheet with an easy-to-understand format so you can see at a glance which times worked the best. This will help you to identify which out of all your posts brought you the most engagement. 

The Best Time and Day to Post on LinkedIn

Statistics show that most people check their LinkedIn posts during the lunch hours of the workweek. So, noon on Tuesday and Wednesday would be the best time to post. These days are the best because people are usually winding down from work and have more time to scroll through their LinkedIn feed.

The best way to find out what times work best for your business is to test out a few different ones and see which ones get the maximum engagement. Afterward, by using a LinkedIn posting schedule, you can automate your posts and have them go out at the best times.

Additionally, dig into your LinkedIn analytics page to assess performance so you can see which times worked best for your particular audience. By doing so, you’ll see when the best time is for you in terms of your business hours.

Peak Engagement Times on LinkedIn 

Peak engagement times on LinkedIn occur between 12 pm and 1 pm towards the end of the workweek. Using these as key times to post is a successful way to see more engagement. During this time, people are usually taking a break from work and looking at their LinkedIn feed. Additionally, 5 pm on Thursday is another good time to post because this is when people are wrapping up their workday and have some downtime before the weekend. 

Best Time to Post on LinkedIn by Industry

Different companies have different best times to post content on LinkedIn that is suited to their industry. It is equally important to understand the behavior of your own audience which goes a long way in generating successful posts. 

According to the LinkedIn algorithm, the business-to-customer (B2C) companies will have more engagement between 11.00 am and 2.00 pm during the busiest weekdays. On the other hand, business-to-business (B2B) companies have a better chance at reaching their audience in the early morning before their working hours start, and during the lunch hours.

Companies in the media industry have a high engagement if they publish posts during the morning between 8.00 am and 10.00 am. People tend to browse social media in the morning, so the reach would increase for media companies. Healthcare and education industry shows somewhat similar trends. These industries would get higher engagement rates if they publish content during mid-morning and early afternoon hours. 

However, finance and tech industries break the pattern and garner more reach during late hours. Software companies tend to work with flexible hours and they don’t stick to typical work hours. The finance industry is also known to record longer workdays. It’s best to post at night around 8.00 pm to 10.00 pm if you plan to engage these audiences.

Conclusion

The best times to post on LinkedIn vary depending on the industry. Early mornings are typically best for almost all industries, and Saturdays are good for B2C companies. The worst day to post LinkedIn content is during the workweek when people are occupied, and especially on Monday mornings when almost everyone is busy. However, this is not static and you need to assess the situation for your business. It’s best to get the help of a professional if you want to outshine the competition.