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Pinterest is a great social network to post on and we can’t recommend it enough. However, you might wonder what the best social media posting schedule is for your business? We have done some research based on agency experience and here are our results:
What Is Pinterest for Business?
Pinterest for business is a successful social media strategy to post images of your products, articles, or services. Pinterest can be used as a visual search engine with content related to your business. Pinterest is often referred to as ‘visual SEO’ as it re-directs all social media referral traffic to your business. By using this social media posting schedule you can simply navigate through different time zones of your own audience.
Pinterest is one of the social media platforms out there and it has grown immensely over the years. The main benefit of using Pinterest is that many people use it if they want to plan their holidays or buy something new for their homes. Because Pinterest has so many users, Google takes it as a sign for relevance. That means that your Pinterest pins will also be shown high on Google and this is where traffic can come from (if you use Pin It buttons).
Tips and Tricks on How to Use Pinterest for Business
To use Pinterest for the business you need to know a few tricks.
Create a Pinterest Marketing Strategy
You need to know what you are going to pin and how you are going to pin it. Just randomly posting won’t do the trick, you need a high engagement strategy. For example, you can post a pin for every new blog post that you write, or you could pin a new product once a week. This will depend on your business and what you are selling. Having a good strategy is key to Pinterest’s success as a business owner.
Pin Engaging, Captivating Content
If you want people to pin your pins, you need to make sure that the pins are interesting. This doesn’t mean that you have to post pictures of yourself or your products in all the time zones. Mix it up and post things that people will find interesting. This will encourage more user engagement and awareness on other social media networks.
Try Different Pin Formats
Not all pins are created equal. You need to experiment with different pin formats to see what works best for you and your business. Some of the new pins you could try are blog posts, images, videos, and quotes. By using different pin formats, you will be able to see which pins get the most attention. Also, implementing a successful social marketing strategy will help you to regulate your website through Google analytics. In other words, try to gain more followers varying depending on their time zones.
Carefully Plan Your Boards
If you want to drive traffic to your website, you need to carefully plan your boards. You can create different categories for your boards. For example, if you are selling men’s clothing, create a board called ‘Man Style’, or if you are selling baby products, create a board called ‘Baby’. This makes it easier for Pinterest users to find your pins. In fact, by implementing a content strategy you will be able to deliver high-quality content which catches people.
Optimize Your Pins for SEO
Once you create a board and start pinning, make sure that the titles and descriptions of your pins are SEO optimized. Do some research on Google if you don’t know what this means. This is something that can have a big impact on your business Pinterest success.
Try Out Different Pinterest Ads
Pinterest offers Promoted Pins. This is a paid ad format that allows you to reach more people on Pinterest. Using Promoted Pins can help to drive traffic from Pinterest to your website and increase sales.
Also, you could start using Rich Pins which are pins with extra information integrated into them such as price, ratings, etc. For example, a furniture company could use Promoted Pins to target people who have recently Pinned pictures of furniture they like.
Track the Metrics
In order to track the success of your Pinterest marketing strategy, you need to track the metrics. This means tracking how many people are following you, how many pins you are pinning, how many repins your pins are getting, and how much traffic is coming from Pinterest to your website. This information will help you to tweak your social media marketing strategy and make it more successful.
Promote Your Pinterest Profile
Make sure that you promote your Pinterest profile on your website, blog, and social media profiles. This will help to increase the number of people who follow you on Pinterest.
How to promote your Pinterest profile?
- Add the ‘Follow Me on Pinterest’ button to your website and blog
- Include a link to your Pinterest profile in your email signature
- Post about your Pinterest profile on social media sites like Twitter and Facebook
The Best Time and Day To Post On Pinterest
The best time to post on Pinterest for your business depends on when most of your target audience is online. You can use the custom google analytics reports on Pinterest to see when your followers are most active. The best day to post on Pinterest is usually Wednesday.
This is because many digital agencies use Pinterest as a resource for ideas and shopping, and Wednesday is the middle of the workweek so people have more time to browse Pinterest. However, you should experiment with different times and days to see what work hours are best for you and your business. By using the tool, you can track which pins get the most engagement and then post at those times.
Pinterest is a very visual social media platform and it is growing at a fast rate. As a business owner, you need to use Pinterest as part of your online marketing strategy because it can drive traffic to your website and increase sales.
Create boards that are targeted to your audience, post photos that will interest them, engage with other pinners by following them, pin at the best times, promote your Pinterest profile, track the metrics to see which pins are performing well, and experiment with different times and days to post. If you follow these steps, you should experience success on Pinterest!