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Boost Post on Instagram – What It Is and How It Can Help to Grow Your Channel

Boost Post on Instagram - What It Is and How It Can Help to Grow Your Channel

Boost post on Instagram is one of the most popular social media apps that offer several opportunities for businesses. However, since the popularity of Instagram is ever-growing, the shelf life of a post is very short. With new content posted every second, your post can get lost among them. Therefore, you need to make sure that your posts stay on top regularly. That is where Instagram post boosting comes in. This article will take you through the basics of Instagram post boosting, benefits, and best practices. Let’s get started!

What Is a Boosted Post on Instagram?

Increasing the exposure of an Instagram post you’ve already posted on your Instagram profile is how you boost an Instagram post. It’s simply a method for you to reach out to additional Instagram users. You may promote an old post and select the audience for whom you’d like it seen. The boosted post will be displayed on your target audience’s home page on Instagram. Reaching a larger audience is the main goal of boosting posts on Instagram. You can target your current followers, people who have recently interacted with your posts, or people who have interests similar to those of your brand.

What Is a Boosted Post on Instagram?

You can set a goal for what you want to achieve from it when you are boosting a post. Also, you can select your target audience, what your daily budget for boosting is, and the duration of each post boosting. Keep in mind that boosted posts will be charged as ads. This gives you the freedom to set your strategy for each and every post according to your requirements.

Who Benefits from Boosting an Instagram Post?

Boosting an Instagram post is beneficial for various users.  For example, if you are an influencer with a large following, you can use post boosting as a way to grow your reach and get more people to see your posts.

If you are a small business, you can use post boosting as a way to increase brand awareness and drive traffic to your website or the product page. Additionally, boosted posts may help you gain impressions in order to improve brand awareness and recognition. It can also help those who want to generate more conversions, click-throughs, etc.

Furthermore, those brands that wish to build their brand loyalty organically can boost posts on Instagram. They can use already existing content without the hassle of creating new ads and enhance user engagement. Adding to that, using influencers and boosting their product-related posts will benefit businesses too. The business will have more engagement while the influencers get more exposure.

How to Boost a Post on Instagram?

Boosting a post on Instagram is not very complicated. But you need to have created an Instagram Ad Account to set up the payment methods first.  After that, you will be able to boost any post on your Instagram profile. There are a few steps you need to take to boost a post on Instagram.

The first step is to go to your Instagram profile. Then you need to tap and select the post you need to boost. Instagram advises not to select posts bigger than 8MB for boosting. After selecting the post, select the option “Boost Post” from below the post. This will lead you to the next stage of the post-boost setup.

How to Boost a Post on Instagram?

Once you select the ‘boost post’ option, you will be asked to select your goals. You can either select from the pre-set goals or create your own custom goal. After setting your goal, you will be asked to provide some more information about your post. You need to enter information like target audience, location (country, time-zone, etc), budget, and duration of the campaign.

If you haven’t already connected your Facebook profile to Instagram, this stage will give you a prompt to check whether you want to connect your Facebook account. However, if you do not wish to do so, you can simply “Skip”. Then, the last step is to tap “Create Ad”. Instagram will review your ad to make sure that it meets the ad policies. Once the ad is approved, you will receive a notification and it will start to run. You will also be notified if the ad is not approved or once the boosting period is over.

Benefits of Boosting a Post on Instagram

Boosting Instagram posts is fairly direct and easy. It has a lot of benefits for social media marketing. Let’s take a look at them in detail. 

Impacts a Greater Number of Users

The biggest advantage of Instagram post boosting is the possibility of affecting a great many users. The organic reach of a post is generally limited by the social network, and it can be easily boosted for greater reach. This allows even those who aren’t followers of your page to view your material and discover more about your business.

Audience Segmentation 

You may use this function to separate your audience and focus on particular posts to pique their interest. This is a huge advantage since it allows your material to reach the correct audience, rather than exposing it to those who have no interest in what you’re offering.

Benefits of Boosting a Post on Instagram

Increased Engagement

Keeping customers engaged in a business’s content is one of the most difficult tasks in digital media. However, interaction and engagement are more probable as a result of boosted articles. This is actually one of the main aims of this strategy.

Generates Leads

Through post boosting, content is being served to the correct audience in a timely manner, allowing for business opportunities to develop. However, you will need to have a clear strategy, select the appropriate posts to boost, and identify the target segment. Highly boosted postings aim to generate leads through engaging them using more informative content.

Strengthens Your Brand’s Presence

One of the objectives of boosted postings is to improve a company’s digital visibility. To succeed in today’s competitive market, you must be recognized by your customers. You can use boosted posts to help you be discovered, gain trust, connect with your audience, establish a benchmark, and stand out from the competition.

Best Practices for Boosting a Post on Instagram

First of all, define your objective. What do you want to achieve with your boosted post? Do you want to increase website traffic, generate leads, or improve brand awareness? After identifying your target audience, select the best time to boost the post to reach them. Lastly, you need to monitor the performance of your boosted posts. This will reveal how well it reached the audience, how many impressions and clicks it received.   If you’re not getting the desired results, you can make changes to the boosted post. You need to keep this continuing in order to generate the best results.

Best Practices for Boosting a Post on Instagram


Boosting posts on Instagram can help to achieve a number of objectives for your business. It’s important to identify your target audience and time the boosted post correctly in order to generate the best results. Always monitor the performance of your boosted posts so you can make changes if needed. With a little effort, boosted posts can be a valuable tool for the social media marketing of your business. If you’re looking to increase traffic to your website, or simply want to improve your brand’s visibility on Instagram, consider boosting your posts. Boosted posts are paid advertisements that appear in the newsfeeds of users who are not already following.