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Content planning has been using the same technique for some time, it’s good to update your content marketing plan regularly. Updating your content ensures that it’s current, original, and engaging for your leads and consumers – regardless of when or how they intend to purchase.
A well-crafted content strategy is crucial for acquiring new customers and building your business. However, you will never be able to implement one without first developing a systematic and organized content plan supported by a robust workflow and consistent procedure.
If you’re having difficulty planning for your content marketing strategy or want to incorporate some new ideas into your plan, continue reading. In this article, we’ll discuss what content planning is, how it differs from content strategy, and how to develop one. Additionally, we’ll also look at some common types of content plans.
Content Planning vs. Content Strategy
What’s the difference between a content plan and a content strategy? People often think that the two terms are the same, and we often see them mixed up. Recognizing their various functions can result in more meaningful content, workflow efficiency, and increased chances to fulfill your marketing and commercial objectives. In this note, we will define each, explain how they differ, and emphasize the elements required to build them.
A content plan summarizes all the marketing tools and content generation required to carry out your content strategy. This includes all the digital marketing platforms and technologies required to produce, publish, and manage your content. As part of your content plan, you may consider using a content management system (CMS), social media, SEO tools, analytics, white papers, blogs, and other relevant products. Analyzing your target audience helps you decide which marketing tools best suit your content plan.
A Content strategy lays the framework for what should be included in the content plan, followed by content creation. Content strategy also describes your company’s content marketing objectives and how to attain them. It’s a high-level overview of your content development activities that can help you create your content plan. Yes, there’s a lot to keep track of; strategy, planning, and production. This is why all content marketers invest in project management software.
How to Create a Content Plan?
Once you’ve decided on a content strategy, you’ll need to create a content plan. These eight steps will guide you.
There is no point in creating content that has no purpose. You should set SMART goals, both short-term and long-term. A SMART goal is specific, measurable, achievable, realistic, and time-bound.
Know Your Buyer Personas
Your target audience won’t engage with your content when you don’t know who you’re writing for. Consider your target audience when creating buyer personas. Consider their demographic characteristics, consumer behaviors, problem points, the type of material they consume, etc.
Identify topics relevant to your customer profile and divide them into smaller chunks. Brainstorm ideas with your team, viewing the results from the target audience’s perspective.
Do Keyword Research
Keywords are everything in organic results. What keywords does your target audience enter into the search engine? Incorporate these keywords into your text.
Make an Editorial Calendar
Include the name of the project leader, the state of the work, length of content, keywords to use, offers, and so on in your editorial calendar. It will also layout the content’s production timetable.
Choose Content Channel
Which is the best way to share the content? Is it through social media, blog postings, or your website? Will you need a content management system to help you post across all channels? Nowadays, we have numerous content marketing channels, but your target demographic is likely to use only one or two. Ensure you know what they are, when, and how they are used.
You must link your content to the buyer. There are various methods for accomplishing this. You can promote content on blogs, social media, or even a subscriber list. Paid alternatives, such as web ads, are also viable options.
Measure and Analyze
Of course, you’re not done yet. You need to constantly monitor and analyze your material and utilize that data to fine-tune your strategy for the best results.
3 Types of Content Plans
We’ve divided the many types of content strategies into categories based on their intended audience. Depending on the goals of your content plan, you may choose to focus on brand awareness, keyword rankings, or conversions.
For Brand Awareness
A typical business goal is to raise brand recognition. Creating top-of-the-funnel content is among the most effective methods to get your company noticed. Brand awareness material is generated to inform potential customers about the existence of your brand and product. It’s more about promoting your company’s image than promoting your product alone.
For Keyword Rankings
Increasing the number of keywords for which you rank can assist you in driving organic traffic from Search engines such as Google. Keyword ranking will be practically difficult if no content is published that specifically targets the keywords in question. This involves developing search engine optimized (SEO) content, which will improve your ranking for those keywords. This content type isn’t intended to sell your product or brand to your target market. Instead, you’re concentrating on “selling” to Google in order to increase visibility. Use SEO keywords in your content to demonstrate to Google that you have an answer for the user’s query.
The ultimate goal of this content type is to increase sales. Lead conversion content is aimed at the classes of users who are ready to purchase or react. This material directly pitches your product and attempts to persuade your audience that it is a worthwhile investment.
Your content plan is a vital aspect of creating compelling content that converts. You should be able to provide content that effectively illustrates the objective of your brand or product regardless of where your clients are in the marketing funnel. Create a content plan that focuses on each funnel stage. Conduct research to understand where your consumers are and what interests them. With some planning and hard work, you’ll notice a significant improvement in the quality and acceptance of your material. Don’t hesitate to contact us to learn more about content planning and how we can help you with your contact creation needs.