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Facebook ads are one of the most talked-about marketing strategies is the use of paid ads on social media platforms. There are a lot of choices under this. There’s Instagram, Twitter, LinkedIn, and even Google. The most famous, however, is Facebook Ads.
For an overview, Facebook Ads refer to promotional materials posted on Facebook. It is one of the many useful Facebook products. This will let you cater to a specific market throughout the whole user base of the platform. If you want to know more about how this can help your business.
What Is Facebook Advertising?
Facebook advertising or Facebook Ads is a common marketing strategy used by marketers who are looking into an innovative, effective yet easy-to-use tactic. Here, instead of relying on blogs and other online sites, the business will have its own Facebook page. Their promotional materials, may it be an image, video, or a simple post, will be posted there.
It doesn’t stop there. Since we’re still dealing with ads, whatever the business posts about their product and/or service will be shown to a relevant market. This means that more often than not, the posts will be displayed to the News Feed of users who are already interested in the niche. You will basically be making the most out of the large user base of the platform through Facebook Advertising.
Facebook Ads Manager
Facebook Ads Manager is designed to aid with the needs of marketers that are using Facebook Ads. With this tool, you will be able to monitor each campaign that you’re holding on the platform. This will also let modify existing promotions, set new goals, view metrics, and also add new campaigns in the long run.
Simply said, Facebook Ads Manager will serve as your overall tool in ensuring that all of your Facebook Ad campaigns are performing smoothly and effectively. This is a necessity rather than an optional tool, so make sure to set this up way before launching your first advertisement on the platform.
Types of Facebook Ads
One of the best things about using Facebook Ads is the fact that marketers won’t have to be tied up to only one type of ad. This is because the platform offers different ad types, which will help cater to a certain target market. Here are some of your choices.
Engagement Ads refer to promotional materials designed to create engagements on a specific post. It doesn’t matter if you used a simple Facebook post, an image, or a video. Facebook will show this to users to collect likes, comments, and shares.
Instant Experience Ads and Collection Ads
If you want to cater to people who use mobile phones more often, then the two best choices are Instant Experience Ads and Collection Ads. The former pertains to ads that interested users can readily interact with. The latter, on the other hand, is a sub-category of Instant Experience ads. It focuses on giving users a preview of what you can offer them.
Event Response Ads
Event Response Ads are for businesses who plan on winning customers over through free events like a webinar, workshop, training, and likes. This ad type comes in the form of a Facebook event, which will then be the subject of Facebook Ads.
Offer Ads are designed as a Facebook post containing discounts, sales, and any other exclusive offer that the customer may avail of from the business. These are usually enticing and irresistible to successfully push customers in trying out your offers.
Lead Generation Ads
Unlike Offer Ads that focus on coming with irresistible store discounts, Lead Generation ads focus on offering easily claimable lead magnets to customers who will sign up for a brand’s newsletter. These can include ebooks, training materials, or product samples.
Page Like Ads
Page Like Ads is recommended for starter campaigns since these are designed to convince users to like the brand’s page and continue following it for updates.
Slideshow Ads are the most engaging ones out of the bunch. It’s also the easiest if you don’t want to go through the hassle and expenses tied to shooting a promotional video. These types of ads are basically playable Powerpoint presentations consisting of product images and are best for storytelling.
Carousel Ads will let users swipe through unlimited brand-related images. This will be best for online shopping sites that want to showcase their products to interested users. If you’re just starting in the field, then take your time in exploring all the options possible for your ad. Doing so will let you make the most out of the platform and its services.
How Will Facebook Ads Help Your Business?
Facebook Ads will definitely help your business grow. The only question now is how exactly can the platform do so. Take a look at some of the advantages of Facebook Ads.
Facebook has a tremendous user base of around 2 billion. This, alone, is the reason why most businesses that use Facebook Ads experience an ideal level of growth not too long after. It helps your business reach your target audience with ease.
Alignment with Both B2C and B2B Businesses
The features and layouts of Facebook Ads are perfect for any kind of business. No matter if you’re a B2C or B2B brand or whatever your niche is, you’ll find the platform perfect for your needs.
Multiple Form of Engagement
The platform doesn’t limit both brands and users in terms of engaging with each other. There are likes, comments, shares, installs, views, and even private messages, which are all beneficial to form connections.
Facebook Ads will let you be transparent to the target audience that you want to reach. You can customize it according to a user’s behavior, relation to your business page, and others.
The platform goes beyond simply targeting a user’s age, race, and life status. Facebook Ads also allows psychographic targeting, which means that you will also be able to target a customer with certain hobbies, lifestyle, interests, and attended events.
Facebook Ads has the capability of helping you keep up with businesses with similar offers. You’ll know how they cater to their fans and what activities they hold for promotions.
Variety of Ad Formats
Facebook Ads come in various ad formats which we discussed above. This will give you full flexibility for your campaigns.
Drive Traffic Directly to Your Site
Using certain ad types, you can easily get both engagements and traffic for your website. It will be like hitting two birds with one stone.
Facebook Ads won’t require you to constantly guess how far you are out on your marketing goals. It has an easy-to-read analytics board, which will give you access to the measurable performance. It will let you know if you need to make changes with your campaigns or you’re doing fine as is.
Keep Your Existing Audience Engaged
The campaigns that you can start through Facebook Ads are not limited to potential customers. It will also let you keep and nurture your relationships with your existing audience.
Start using both Facebook Ads and Facebook Ads Manager now if you want an effective marketing strategy. This will let you increase brand awareness and nurture customer relationships at the same time, without having to use two different applications.
Keep in mind that the benefits we discussed will only be possible if you use Facebook Ads right. Conduct proper research beforehand or work with a reliable marketing professional to ensure the strategy’s success. Thus, as long as you follow a well-thought-out plan, you can expect to get more than what you paid for in the advertising fees.