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The hotel and hospitality industry is a competitive market with huge barriers to entry. Marketing is a key component of building your hotel into a successful business, and hotel SEO is a critical aspect of your marketing plan if you want to experience success. This post unpacks everything you need to know about utilizing SEO and other digitized solutions to provide the best boost in ranking and traffic to grow your business.
What is a Hotel and What is a Hotel Brand?
Your hotel brand is the first thing your customer thinks of when they book a stay at your establishment. The hotel industry has become an impressive growing industry, as travel has become a norm for all those wanderlust travelers.
Creating a reputable brand identity requires using unique imagery and text to give your brand a unique look and feel immediately identifiable with your target market. In fact, digital marketing agencies provide the best boosting in engagement and brand awareness to your hotel brand.
How Profitable Hotel Businesses Are?
With more than 74,000 hotels in the United States, the US hotel industry earns $166.5-billion in revenues annually. Up until the start of the pandemic, the US hotel industry saw a robust 4.7% annual growth.
US hotel industry profits amounted to $26-billion, and wage bills for employees totaled $42.7 billion in the period. It’s clear that the hotel industry is a very profitable business.
How the Hotel Business Survived the Pandemic?
The COVID-19 pandemic saw the closure of hotels worldwide as SARS-CoV-2 spread through countries across the planet.
However, despite the downturn in travel, many hotels continued to thrive in 2020. The extended-stay requirements for travelers quarantining after their arrival kept many hotels afloat over the last year.
With the pandemic waning in the face of the vaccination roll-out, hotels are starting to benefit. The extended-stay rules imposed by governments and increased tourism as the country opens are helping the industry recover from a dismal 2020.
How to Start a Hotel Brand Business?
Starting a hotel requires a solid business plan. Here are five steps to consider when mapping out your business.
Step 1 – Location and Opportunity
As with any real estate, location is key. You’ll need to find a gap in the market where competition is low and opportunity is high.
Step 2 – Marketing Strategy
How do you intend to draw guests to your hotel? You’ll need to map out a comprehensive marketing plan to show your investors. A savvy marketing plan covers all aspects of marketing online and offline.
Step 3 – Planning for Investment
Finding investment in your business requires developing a robust business plan, including your financial and marketing strategies. Investors need to have a reason to put their money into your project, and they want to see when they can expect their return.
Step 4 – Raising Capital
Whether you decide to buy an old hotel and renovate it, buy into a franchise, or build your hotel from the ground up – you’re going to need significant capital investment. Your investment deal needs to be attractive to investors, offering them a favorable IRR (internal rate of return) on their money.
Step 5 – Creating a Hospitality Mindset
Hotel owners need to create a customer experience that elevates their brand in the eyes of their target market. You’ll need to develop systems governing how your staff treats your guests and what you can do to improve the quality of their stay at your establishment.
Hotels Brand Promotion Strategies
Hotels are all about branding. The Hilton, Holiday Inn, and Four Seasons hotels are excellent examples of immediately identifiable branding in the industry.
Promoting your brand requires a dedicated strategy encompassing your online and offline marketing efforts.
Offer your prospects promotional opportunities to capture more business. Discount vouchers, free meal vouchers, and free activities are excellent promotional tools to help your hotel capture more business.
Hotels Brand Content Strategy
A content strategy defines the content used in your marketing strategy. Every piece of content you publish online should have a consistent theme, answering questions your prospects may have about booking and staying at your hotel. Start a blog and publish content related to staying at your hotel and the activities you offer. Include popular things to do in your local area when guests are staying at your hotel.
Developing your hotel brand identity requires you to put your brand out there as much as possible. Consider promotional items like stationery, bathrobes, and coffee mugs bearing your hotel logo.
- Logo creation – Your hotel logo is the first thing that creates a connection between you and the customers. So make it good.
- Stationary creation – Make your hotel brand stand out with the correct language, color, and design.
- Promotional tools creations – There are many online tools to make a hotel brand logo. Placeit provides some great ideas and templates.
How Hotel Business Adapts with Digitalization?
Many hotel brands have focused heavily on online marketing since it has provided a diverse range of chances for tourism to keep engaging audiences across the world. This can be managed with engaging content as well as brand engagement.
Every hotel needs a strong online presence. Most bookings happen online, and if you don’t have a sleek, functional, and visually appealing website, you’re leaving bookings and money on the table.
Undeniably, the greatest approach to promote your company is to use the internet. These days, it’s the most effective marketing tactic. Our web development team has your back to get you through today’s competitive business environment.
Social Media Advertising
Instagram, Facebook, Twitter, and other social media platforms give your hotel a voice online. Instagram Stories and Facebook video ads give you a means of creating a visual dynamic for your marketing strategy.
For example, posting a picture of a sunset from the penthouse balcony in your hotel on your Instagram stories attracts a lot of attention. The post provides your prospects with what they can expect when staying at your hotel.
In today’s world, digital marketing is a critical component of any company’s success. If you want to keep up, you’ll need to adapt to the ever-changing world of online marketing strategy made possible by our team of experts.
Search Engine Optimization
SEO for your hotel website is a critical component of your marketing plan. Off-page SEO strategies create a network of backlinks with authority domains, increasing your ranking in search. On-page strategies help your site deal with the traffic when it arrives on your landing pages.
Establish your on-page and off-page strategies are sound and your website is functional. Ensuring that your target market notices your website and that your brand is ranked at the top of search engines is what Inquivix Search Engine Optimization Team is offering. Attracting more qualified search traffic to your website right away.
Social media is a fantastic marketing tool for targeted prospecting. However, Pay-per-click (PPC) strategies can help your hotel gain immediate traction while you wait for results from your other campaigns. Assess your budget and use it on Google Ads, Bing Ads, display ads, and other PPC options that get your immediate results.
Nowadays, many people have become reliant on the internet. If you are looking for something you’ll probably start by looking for information on the internet. Everything now is just one click away. Inquivix experts are honed to provide you with the most effective method in sending your message to your target audience. We will work directly with you and your organization to ensure you get the best return on your investment.
To compete in a hot market as the country opens up, hotels must advertise actively. With so much competition online, even in your own town, you need to stand out. Hire a marketing team to construct landing pages once you’ve finished building your website. These landing pages should concentrate on your top keywords, which should be included in CTAs across the site to improve conversion.
If a prospect does not convert on the first visit, your CTAs may direct them to your booking forms or lead magnets. Lead magnets incentivize your prospect to provide you with their contact information, such as their email address, phone number, and name. Complimentary breakfast or a 5% discount certificate for a night’s stay at your hotel are two examples.
Creating initial communications, building brand awareness, and maintaining customer interactions is vital in every business. Inquivix lead generation services oversee initiatives aimed at identifying and qualifying potential consumers for businesses. The service can help fill an organization’s sales pipeline with potential clients through lead nurturing, ensuring the highest conversion rate possible for your brand.
Top Hotel Brand Names in the World and their Slogan
Many of us have learned to trust hotel brands and are aware of several of them all over the world. Here are a few hotel brands and their slogans from across the world:
Soneva Fushi’s distinct vision is inspired by nature’s immensity, mystery, and stunning beauty. They are the guardians of places that have existed long before us. In fact, they have the best hosts who can cater to the finest hospitality service.
Four Seasons Hotels
Four Seasons Hotels Limited, trading as Four Seasons Hotels and Resorts, is an international luxury hotel and resort company that has headquarters in Toronto, Ontario where it was founded.
One & Only Resorts
A world of One&Only Beach Resorts, Nature Resorts, Urban Resorts, and Private Homes await you. Unforgettable encounters begin at One&Only, with exquisite food, bespoke excursions, and stunning places to just ‘be’.
Hilton is a prominent worldwide hospitality firm with a portfolio of 18 world-class brands, more than 6,100 locations in 119 countries and territories, and more than 971,000 rooms. Dedicated to achieving its goal of being the world’s most welcoming corporation
Mandarin Oriental Hotels
In 1985 the Mandarin Oriental Hotel Group was established following a merger of Mandarin International Hotels Limited and The Oriental, Inc – the holding company for the hotel. Despite owning only 49% of the shares at the time, Mandarin had already acquired its stake in 1974.
Hotel Brand Name Ideas and Slogans
|Brand Name ideas
|You can have luxury and comfort
|The luxury hotel brand
|Your home away from home
|Luxury and comfort
|A place where any comfort is pleasing.
|Let your body rest!
|Go beyond and be extraordinary.
|International Luxury Hotel
|For the life in your hands
|One of many places where you can feel special.
|The Green Plaza
|Splendid service at hotels.
|Welcome to Paradise.
|As good as it gets!
|The place to stay.
|Feel at home. You are welcome
|A hotel feeling at home
|The luxurious hotel.
|The Dan Park
|You deserve the luxury
|A place you can call home.
|The Resort awaits you.
|Stay here and feel at home
|Coming soon to a destination near you.
|Home away from home.
|Feel at home on the road.
|Don’t settle for less
The digital marketing industry has played a significant role in providing the best engagement to hotel brands around the world. In fact, due to the increase in social engagements and brand awareness, there is a popular demand and high rise in tourists to their respective goals.