Paid Advertising
PPC (Pay Per Click)

Paid Advertising PPC, or pay-per-click, is an advertising model where an advertiser partners up with a publisher, and they pay them for every time an ad is clicked. Thus, PPC is also known as the CPC (cost-per-click) model. Pay-per-click models are often offered by search engines like Google and social media channels like Facebook and YouTube. The most popular platforms that employ PPC advertising are Facebook Ads, Twitter Ads, and Google Ads. PPC is an online marketing strategy that has been proven to work since its inception.

How Does Pay-Per-Click Work?

PPC works via an ad auction, where keywords are auctioned off. The advertisers bid on these keywords, and whoever wins will have their ads up on the top search results of famous search engines like Google and Yahoo. However, winning the bid itself is not just the determining factor of getting up on the SERPs.

The quality of your ad, its relevance to the keywords you just bid on, your ad’s click-through rate, and the relevance of your landing page are just some of the factors that Google looks at to evaluate your qualification.

The Elements of PPC

PPC has five main elements that make it up. Here are those elements.

The Campaign

A company must have an existing campaign that would merit an ad in the SERPs.

The Ad Group

This is a group of ads concerning the existing campaign. For example, if you have a Halloween campaign, your ads might lead to costumes and character ideas.

Keywords

The keywords you use must be connected to your ad group. Google uses keyword relevance to determine where to place your ad on the top results page.

Ad Text

Having a great copywriter is the key to having ad text that interests and attracts people to click on your ad.

Landing Page

When people click on your ad, they will be redirected to your landing page. This is where all the ad details are placed, and everything should mirror the keywords you chose.

Conversion Rate Optimization

It is imperative to consistently measure the success of your campaign. Monitoring your campaign, determines which parts of your campaign are working and which parts are not.

What Are the Different Types of PPC Ads?

Pay-Per-Click provides the best strategies on how you can target a wider reach and get better engagement to your website through paid advertising services.

Search Ads

The most common form of ad marketing is search ads, and they appear to people looking for similar brands on search engines. These PPC ads are most suited to small campaigns and short promotions. Search ads are best for companies and businesses that are aiming to get new and profitable leads.

Display Ads

Display ads reach more than 90% of total users online since they appear on the Google results page and its partner websites. These ads appear to people visiting sites related to the current campaign, and it uses attractive texts and pictures to catch people’s attention. These types of ads are recommended for niche customers and companies who are running a long campaign.

Social Ads

Of all the types of online marketing, social media advertising is the most popular and most lucrative. Since ads appear on all popular social media channels like Facebook and Twitter, they target people who have uploaded their information online, such as their interests and hobbies. Therefore, this type of ad is most suited to brands that are on social media.

Remarketing Ads

This type of ad aims to remind your website visitors to come back and avail themselves of your products or services. Since they are highly targeted ads, remarketing ads are cheaper.

Google Shopping Ads

This type of ad is perfect for businesses that have several products or services. They appear in a marquee on or beside the search results so that online users will see the products and their prices even before they visit the company’s website. As a result, Google Shopping Ads have a high conversion rate since customers will often click on the ad to purchase or avail of a product or service.

In-stream Ads

These ads appear on YouTube and Display Network in between videos. However, Facebook has hopped on the trend, allowing ads to be placed in their videos.

PPC (Pay per click) Services by Inquivix

Inquivix provides Pay-Per-Click services that provide the best strategies to help you drive engagement, rank and visibility to your website.

Google Ads

We help our clients land Google ads, so they appear on SERPs

Instagram Ads

We also run sponsored Instagram ads for our clients.

Facebook Ads

We also run Facebook ads, including in-stream ads for Facebook videos.

Twitter Ads

Twitter is a tried-and-tested platform for running successful ads, so we decided to hop on the trend and offer it to our clients.

YouTube Advertising

We also do in-stream ads for some of YouTube’s videos with many views, so our clients are sure to get some leads.

Retargeting Ads

We create retargeting ads for our client’s website visitors, so the next time they click on our clients’ ads, they will purchase or avail of a product or service.

PPC (Pay per click) Setup Process by Inquivix

Inquivix carries out a step-by-step process to ensure all brands receive the best strategies for their websites through Pay-Per-Click.

Questionnaires

We request our clients to fill out a questionnaire to know more about their campaign, competition, and target market.

Audit of Current Account

We do an audit on the account to learn more about its past performances to show our clients the opportunities and red flags they’ve been missing.

Kickoff Meeting

We do a kickoff meeting with our clients and our entire team to discuss set-up and our timeline.

Keyword Research

We do our keyword research and present it to our clients for approval.

Account Setup or Restructuring

We optimize account settings for our clients, including campaign and ad group set-up.

Ad Writing

We have a team of professional copywriters to create ad text for our clients.

Ad Design

For display campaigns, we help our clients create eye-catching ads that will yield a high conversion rate.

Landing Page Setup

We aim to create highly attractive and comprehensive landing pages for our clients.

Report Creation

We create fully transparent reports for our clients so they can see our progress.

Our Clients

We have worked with brands across industries and around the world. With our expertise in online management, we help them set goals, achieve their objectives, and find great success. We are a global company with a network of specialists who can help your brand reach new heights.

Book a Call

If you are looking for the best Pay-Per-Click advertising, you have come to the right place. Book a call now with Inquivix to kick-start your journey on how you can best get all relevant audiences through PPC services.

Paid AdvertisingPPC (Pay Per Click)