Why Did My Domain Authority Go Down? – UPS and Downs of a Site’s Domain Authority

Domain Authority has become an important element for a website. The reason is its role played as an indicator to identify the worth of a particular website. In addition, an understanding of the domain authority of your website is vital for you to build or develop your online marketing plan. Therefore, sometimes you might have faced obstacles related to the domain authority of your website and even you might have wondered “Why did my Domain Authority go down?”.

In this blog, let’s discuss some important questions related to domain authority, and especially, let’s see what causes a website’s domain authority to go down and some ways to fix this problem.

What is Domain Authority (DA)?

We all know that online marketing plan developers always try to come up with numerous online marketing plans and strategies to keep their websites in higher rankings on Google. Nonetheless, various tools are also created to measure and predict a site’s authority. Therefore, domain authority is one such tool created for the purpose of measuring and predicting a website’s rankings on SERPs.

Domain Authority is a metric or a measurement created by Moz, especially for business websites to find out how strong their websites are when compared to other websites in the SERP rankings. Moreover, it is the number of backlinks in your site that makes up the domain authority. 

Why Does Domain Authority Matter?

In simple words, domain authority is useful in comprehending how Google ranks web pages. We all know that the ranking algorithms of Google and the procedure they follow to determine site rankings will sometimes seem unpredictable. In such a situation, domain authority is a perfect metric to follow in order to understand how some websites are ranked higher than others and vice versa.

On the other hand, when observing the importance of the domain authority to a website, the support it provides to grow the SEO rankings of a website need to be accentuated. Meaning, if you are able to improve on the site’s domain authority plan, you are able to develop your SEO rankings.

Moreover, domain authority is helpful in measuring and predicting the amount of organic traffic that your site might receive from Google. 

What Is a Good Domain Authority Score?

Generally, domain authority scores range from one to a hundred. In that sense, when you built a new website, the domain authority of that debut website starts from one. Therefore, a new website should come up with some strategies to improve your domain authority score. However, there is no average domain authority score that we can consider a good DA score or a bad DA score. Domain Authority just simply provides you with a score that can mention how your domain will be ranked in Google SERPs. When you have a good domain authority score, you will witness how your website performs incredibly well in web traffic and SERP rankings.

It is possible to mention that, a site will take quite some time to get a high domain authority score. In fact, if you encounter a website that has a domain authority score of 85, it means that website has been operating for a long period of time. On the other hand, if a website’s DA score is 20, then that means the website is new and still has a long way to go. 

Why Does the Domain Authority Go Down?

Involving in Link Schemes

Getting your website involved in link schemes can have a negative effect on the domain authority of your website. This means, if you try to buy or sell links, engage in excessive link exchanges, or utilize automated link-creating services, such acts can drastically drop your domain authority score.

A High Number of Rich Anchor Texts

We all know that anchor text helps search engines to find out the content on your website. However, if your backlink profile is overloaded with huge quantities of the same anchor texts, that might have a negative effect on the site’s domain authority. The reason is, when your website has the same anchor text in huge quantities, Google might consider that you are trying to boost the site’s ranking for that keyword. Therefore, add variety to your anchor texts and do not repeat the same keyword in all anchor texts. 

Lack of Activity

Constant updating of your site is a must when it comes to achieving a good domain authority. Lack of activity on your website can make your domain authority drop day by day. Regularly writing and posting fresh content will automatically help you in maintaining a good DA score. Nevertheless, having content that is most relevant and useful to the net users, can improve your Google rankings as well.

Overloading Your Website with Keywords

We mentioned that the excessive use of the same keyword in anchor texts can harm your domain authority score. Similarly, overloading your website with the same keyword can also make your DA score drop. The attempt of overloading your website with keywords is also known as “Keyword Stuffing”. It is important that you use a single keyword at least four to five times on your site, exceeding this limit can harm your Google rankings as well.

Slow Site Speed

Another factor that can cause your domain authority to drop is the site speed. If your website is overloaded with high-quality images, links, adverts, and features then it is more likely that your site might take much time in loading. Therefore, this might negatively affect your site’s domain authority. Refraining from overstuffing your page with high-quality images and ads can help in improving the domain authority and your site’s ranking on Google.

Performance of Other Websites

Another reason for your domain authority to go down is the competitive performance of other websites. The world of SEO is indeed competitive and therefore, every online marketer tries to come up with effective SEO strategies to get their own sites to the top of Google rankings. Therefore, it is necessary to handle your site to suit this competitive nature and that is how your website will be stable in the long run

How To Improve Your Domain Authority Score?

Getting Authoritative Backlinks

One of the most prominent approaches to follow when improving your site’s domain authority is getting backlinks from high domain authority web pages. It not only improves your domain authority; it also enhances the page authority as well. For instance, guest blogging is an interesting way to get authoritative backlinks for your website.

Refraining from Spammy Links

Earlier we mentioned the importance of getting authoritative backlinks. However, in your search for backlinks, you might also encounter links from spammy websites as well. Eliminating such spammy links is crucial when you are trying to improve the domain authority of your website.

Quality Content

Another important factor that will help to improve your site’s domain authority is the availability of quality content on your website. If you can publish interesting, fresh, and shareable content regularly and optimize the content accurately, this can help in improving your traffic, authority, and audience and thus, getting higher domain authority. 

Social Shares

Constant sharing of your posts and blogs on other social platforms is another strategy that you can follow to improve your site’s domain authority. For this, as it is mentioned above, the presence of quality content is a must. If the users of other social platforms like and share your content, Google will track your site as useful and increase your page rankings. Thus, automatically your domain authority goes up.

SEO

SEO plays an important role in determining your site’s domain authority. Therefore, you should consider whether your site and your content are search friendly or not. Your site should be optimized for search engines and that is when your page gains visibility in the SERPs. If your page has no SEO strategy, it is more likely that the page will be invisible to users. This can directly affect the site’s domain authority.

Have You Thought of Improving Your Site’s Domain Authority?

Understanding what domain authority is and the factors that cause the domain authority to drop down may seem complicated at first. As you can see, many factors can cause the site’s domain authority to drop, and moreover, it can cause the site’s Google ranking to drop as well. Therefore, monitoring and taking the necessary steps to fix the domain authority is mandatory if you wish your site to retain itself in this online world. 

Have you been successful in improving your domain authority? Or do you have difficulties in starting up the process? Let us help you with this. 

Click here and visit our website for support. 

FAQs

What is Domain Authority?

Domain Authority is a metric or a measurement created by Moz, especially for business websites to find out how strong their websites are when compared to other websites in the SERP rankings. In that sense, domain authority is a tool created for the purpose of measuring and predicting a website’s rankings on SERPs. 

How Can I Improve My Site’s Domain Authority?

Getting backlinks from high domain authority web pages can improve your domain authority. Moreover, eliminating spammy links is crucial when you are trying to improve the domain authority of your website. Publishing interesting, fresh, and shareable content regularly and optimizing the content accurately can also help in this task. Constant sharing of your posts and blogs on other social platforms is another strategy that you can follow. Nonetheless, SEO plays an important role in determining your site’s domain authority as well.