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What Are the Three Required Parts of a Text Ads?

Text Ad - What Are the Three Required Parts of a Text Ad

Text ads are a great way to promote your business. They are easy to create and can be customized to match your website’s look and feel. Text ads also generate a lot of leads, which makes them a great investment for your business. In this blog post, we will discuss the key parts of a text ad and some tips on writing a good text ad. 

What Are Text Ads?

Text ads are a type of advertising that appears as a short block of text on a web page. The text typically includes a headline, a brief message, and a link to the advertiser’s website. Text ads are an effective way to promote products and services online, and they can be used on both search engines and websites.

When used on search engines, text ads appear in the “Sponsored Results” section at the top or bottom of the page. Websites that display text ads typically do so through an advertising network, such as Google AdSense. When a user visits a website that is part of the network, the network serves up relevant text ads based on the content of the site. Text ads can be an effective way to reach potential customers, but they should be used in moderation to avoid overwhelming users with too much advertising.

Advantages of Using Text Ads

Text ads are one of the most popular types of online advertising. They are simple, unobtrusive, and easy to create. In addition, text ads are highly effective in reaching potential customers. They are more likely to be seen by people who are interested in what they have to offer because they are frequently placed near relevant content. Furthermore, text ads tend to be less expensive than other types of online advertising, making them a great option for small businesses and startups. Overall, text ads offer a number of advantages that make them a valuable tool for any business.

Easy to Launch

If you’re looking for a quick and easy way to launch a new ad campaign, text ads are a great option. With text ads, all you need is a short headline and a few lines of copy. There’s no need to create complex visuals or deal with the hassle of designing a new landing page. Plus, text ads are highly flexible. You can easily tweak your copy and target different audiences with different messages. And best of all, text ads are relatively inexpensive, so you can get started without breaking the bank. So if you’re looking for a simple and effective way to reach your target audience, text ads are worth considering.

What Are Text Ads?

Simple A/B Testing

Text ads are simple to A/B test. With just a few clicks, you can try out different headlines, descriptions, and call-to-action buttons to see what works best for your audience. By testing different versions of your text ads, you can see which ones are more effective at driving click-throughs and conversions. This process of constantly testing and tweaking your text ads can help you gradually improve your conversion rates over time.

Compatible Transitions on Mobile and Desktop

Another advantage of using text ads is that they are compatible with both mobile and desktop devices. This is thanks to the fact that text ads are not reliant on images or other visuals, which can often be difficult to view on smaller screens. As a result, your text ads will always be clear and easy to read, no matter where they are viewed.

The Three Required Parts of a Text Ad 

Now that you know what a text ad is, it’s important to understand the three required parts of a text ad: the headline, the body copy, and the display URL. The headline should be attention-grabbing and relevant to the product or service being advertised. The body copy should provide more information about the offer, and the URL should take the reader to the right site. By including these three elements, you can create an effective text ad that will help to increase your conversion rate.

The Three Required Parts of a Text Ad 

Display URL

A display URL is the web address that is shown in a text ad. It is important to have a display URL that is accurate and relevant to the destination URL, which is the actual web page that the ad leads to. The display URL also needs to be short and easy to remember. Including the https:// protocol in the display URL is also a best practice, as it helps to show that the website is secure. All of these factors are important to consider when creating a text ad, as the display URL plays a key role in both the effectiveness and the click-through rate of the ad.


The ad headline is the most important part of a text ad, as it is the first thing that potential customers will see. An effective headline should be clear, concise, and attention-grabbing. It should also accurately reflect the content of the ad so that readers know what to expect. Including a call to action in the headline is also often effective, as it encourages readers to take the next step. Overall, the headline is key to getting potential customers to read the rest of the ad, so make sure to put some thought into it!

Description Text

The body text should be concise and give more details about what you’re offering. The overall tone of the ad description should be positive and persuasive. The call to action (CTA) should tell the reader what you want them to do next, such as “click here to learn more.” 

Pro Tips for Writing Text Ads

Any successful advertising campaign is built on a great copy. Whether you’re a seasoned veteran of online advertising or are just getting started, writing compelling text ads can be a challenge. However, when it comes to writing text ads, there are a few pro tips that can help you write headlines and descriptions that will grab attention and get results.

Read the Minds of Your Audience

Before you even start writing, take some time to think about who you’re trying to reach. What are their needs and pain points? What kind of language will resonate with them? The better you understand your audience, the easier it will be to write persuasive copy.

Create Mobile-Friendly Ads

Make sure your ad is mobile-friendly. Since more and more people are using their smartphones and tablets to browse the web, it’s important to make sure your ad can be easily viewed on a small screen. 

Set-up Ad Extensions

Ad extensions are a great way to improve your text ads and give your potential customers more information about your product or service. By setting up ad extensions, you can include additional details such as your business hours, address, phone number, or even location. Ad extensions can also be used to highlight special offers or promotions. Best of all, ad extensions are easy to set up and can be customized to fit your needs. 

Use Engaging Headlines

One of the most important tips is to use engaging headlines. Headlines that are boring or uninformative are less likely to capture the attention of readers, so it’s important to take the time to craft an interesting and accurate headline.

Test and Optimize Your Ads 

Once you’ve created your ad, it’s important to test and optimize it to ensure it’s performing as well as possible. A/B testing is a great way to do this, as it allows you to test different versions of your ad to see which performs best. Try changing things like your headline, description, offer or call to action to see what works best for your business. By testing and optimizing your ads, you can ensure they’re reaching the right people and generating the best results for your business.

Google Ads Shift from Expanded Text Ads to Responsive Ads 

Google’s expansion into responsive search ads (RSAs) marks a significant change in the way that advertisers will be able to reach their target audiences. For years, expanded text ads (ETAs) have been the primary form of advertising on Google, but as consumer trends shift, the search engine is increasingly shifting its focus to RSAs. From June 30, 2022, responsive search ads will be the only search ad type that may be created or edited in standard search campaigns. 

Responsive Search Ads

RSAs are designed to be more flexible and adaptable than traditional text ads, and they allow advertisers to provide multiple versions of their ad copy. Google will then use machine learning to test different combinations of the ad copy and determine which version is most effective. This allows advertisers to create ads that are more relevant to users’ search queries, which can lead to improved click-through rates and conversion rates. RSAs are still fairly new, but they have already proven to be an effective way to reach potential customers.

The Future of Expanded Text Ads on Google

According to Google, you will not be able to create or edit ETAs after June 30, 2022. However, the already existing ETAs will continue, and the performance reports will be available for them. Google recommends that you include at least one RSA in each of your ad campaigns to prepare for this shift. 

Do You Need Help with Google Text Ads?

Text ads are a form of online advertising that uses text to promote a product or service. There are three required parts of a text ad: the headline, the copy, and the display URL. We have discussed several tips that can help you with writing a good text ad. However, it can be challenging to write a compelling text ad. That is why we are here. Inquivix has extensive experience in digital marketing, including the management of Google Ad campaigns. We can help you create high-performing text ads that will help you achieve your marketing goals. Contact us today for a consultation.