1-903, 18 Eonju-ro 146-gil,
Gangnam-gu, Seoul, Korea
Are you in charge of marketing a beach resort or hotel brand? If so, you’re likely looking for strategies to reach the right audiences, increase engagement and drive conversions. With an ever-growing competition among beach resorts and hotels, it can be hard to decide which strategies are worth your time and investments. To help guide your efforts, we have identified some of the top 10 marketing strategies that have proven successful in reaching target audiences at beach resorts and hotels.
Through these actionable tips and best practices applied to digital and traditional channels such as SEO, video marketing, and social media advertising secrets – you will learn how powerful a planned strategy can be for driving results across multiple areas of your business. So let’s dive in!
What Is Marketing For Beach Resorts?
Marketing for beach resorts is the use of various promotional activities to reach potential guests, attract them, and motivate them to visit the property. This can range from sharing out flyers for tourists in the area and/or leveraging digital channels from social media to websites, etc to share what the beach resort has to offer from the beautiful sandy beaches to the calming atmosphere, amenities, food experiences, and more. The hospitality industry is powered by marketing and advertising across every possible channel, and if you own a beach resort its high time to make an appearance.
There are various offline and online marketing strategies that any property, whether it is a luxury hotel or a more affordable stay by the beach, can utilize to be appealing to the right audience. There are many benefits of having a solid offline and digital marketing strategy, which we explore before we dive into 10 of the best-performing marketing strategies for beach resorts and hotels.
The Importance Of Beach Resort Marketing Strategies
There are endless benefits for any property that utilizes marketing strategies tactfully, whether it is a high-end luxury resort surrounded by cascading waves or affordable, homely stays by the sea. Here are some of the many benefits it can bring to a beach resort.
Improved Brand Visibility
Brand visibility is how visible your brand is to potential customers, whether they know the resort exists and what it offers. The more successful the employed marketing approaches are, the more people will be aware of what the resort offers.
With high-quality marketing assets, the number of potential customers (ones that are actually interested in the resort) who know about the resort will increase and your marketing and advertising tools that follow will also have higher engagement rates. Naturally, these prospects will be able to share it with others, slowly building a huge community centered around your resort and its facilities.
Helps The Resort Stand Out From The Competition
Using marketing strategies is an excellent way for beach resorts to stand out from the competition and draw in more guests. Focusing on a unique selling point, such as a luxurious spa or an array of on-site activities, can also help to set a resort apart from the competition. You can promote the features that make your beach resort special and showcase them in the best manner to attract more customers. Tactics like creating attractive website content and running targeted advertising campaigns are great for getting attention and driving bookings.
Better Engagement Rates
The more targeted, informative, and personalized your marketing campaigns are towards your audience, the more they will engage with your content. This could be in various forms, from clicks on your website to comments, shares, etc on their desired social media platform, and more.
Obviously, you need to be different from your competitors without using the typical template advertisements for beach resorts. With smart marketing methods that engage potential customers, the resort becomes more memorable and also creates a positive impression of the brand as a whole, giving potential guests more inclination to visit the resort.
Improved Customer Perception And Trust
As people recognize your property more often, it can have a huge impact on customer perception and trust. When customers see consistent, positive marketing messages about the resort, it can lead to a feeling of trust and loyalty. Additionally, marketing can offer customers insights into the resort’s values and commitment to providing quality services.
This can give customers the confidence that they will have a positive experience when they stay at the resort. Ultimately, when customers are familiar with the resort and trust that their needs will be met, they are more likely to book a stay, and previous guests will return for future visits too.
More Potential Guests Convert: More Direct Bookings
When you have an effective resort marketing plan in place, you address the needs of the right audience using diverse approaches that etch the resort in their minds. Building this yearning to visit the beach resort, which leads to more bookings. Marketing efforts should be focused on developing creative campaigns that will reach out to a wide range of travelers, both domestic and international.
Utilizing social media channels and email lists can be an effective way to increase conversion rates. Promotion can include attractive visuals and content along with discounts or freebies. Moreover, investing in user-friendly website design to ensure that customers have an excellent booking experience can also help irresistibly entice them into converting. All these tactics benefit beach resorts by not only offering engaging content but also an increase in their conversion rate, leading to a better ROI.
Increased Revenue, Profit, And Growth
Beach resorts benefit greatly from marketing strategies that are tailored to their customer base. Through effective marketing, beach resorts can find ways to increase bookings and improve both their overall return on investment (ROI) and profitability. These strategies can range from website optimization to sponsorship of local events; the approach should fit the style of the resort. By investing in appropriate marketing efforts, beach resorts will benefit from improved ROI and profits far more than what is put into the initiative.
10 Exceptional Marketing Strategies For Beach Resorts And Hotels
Here are 10 strategies to effectively market your beach resort hotels.
Having A Professional Beach Resort and Hotel Website
Creating an aesthetically appealing and user-friendly website for your beach resort is essential for success. A professionally designed website will give your resort a competitive edge by showcasing its unique offerings. It will also make it easier for potential customers to find your resort, make reservations, and get the information they need.
With a well-crafted website, you can create a positive first impression, build trust with your customers, and increase bookings. Additionally, a professional website can provide a platform for your resort to interact with customers, share news, and promote special events and packages. A website that is visually appealing and provides an enjoyable user experience will ensure that your customers keep coming back and recommending your resort to their friends and family.
3 out of 4 online users on a travel website don’t complete their final hotel reservation despite browsing for long periods of time. Either they were distracted or they simply had too many options to choose from. It’s important to identify these customers from your target audience and remarket the resort to them.
Remarketing is an important tool for beach resort audiences, as it allows them to stay connected with customers who have already expressed interest in their services. By sending targeted ads to people who have already interacted with their website or services, they can ensure that they keep their brand at the top of the customer’s mind. This helps to increase the likelihood of potential customers returning to the resort or booking a stay.
Additionally, remarketing can help beach resorts to better target their audiences and tailor their promotions to those who are already interested in the services they provide. This helps to maximize the ROI of advertising campaigns and ensure that customers can easily find the information they need to make an informed decision about their vacation plans. Google Hotel Ads come with great remarketing capabilities, so why not make use of it?
Use Video Marketing
Video marketing is an essential tool for beach resorts to reach potential visitors, showcase their unique amenities and services, and build an engaging brand identity. Videos can be used to highlight the beauty of the beach, stunning views, fun activities, location, and luxurious accommodations in the form of virtual tours and other creative techniques. They can also be used to showcase the resort’s unique offerings and features, such as special events, spa treatments, and dining experiences.
Through video, resorts can create an emotional connection with potential visitors and build trust in their brand. Videos can be used to advertise travel deals and discounts, customer testimonials, and other valuable information to reach effectively communicate with the audience in their short attention spans. It can reach customers at any point in their decision-making journey, pulling them further down the sales funnel. This is one of the content marketing resources that have the highest conversion potential.
In a world of mobile-friendly websites, it’s time to take a mobile-first approach. The primary medium to quickly look for resort options is not a customer’s desktop, so whether they’re looking for hotels on Google or social media casually browsing their feeds, you need to ensure the resort’s content sits well according to the platform the content will be viewed on and the device potential customers will be using.
With the number of mobile devices owned skyrocketing in the past decade, you should maximize your marketing efforts by employing a mobile-first approach. When future guests open your site on the phone, they need to be welcomed by the beauty of your beach resort all displayed attractively and easily viewable on their phone.
Succeed In Social Media Marketing
If you want successful hotel marketing results, creating well-curated personalized experiences on social media is critical to attracting the attention of your target audience on social media. You also need to establish a connection with them. We have explained how you can enhance social media marketing for resorts that are unique, setting the resort apart from the typical posts.
Know And Enhance Your Target Audience’s Preferred Social Platforms
It can be difficult to pinpoint the perfect way to reach potential customers. A great strategy for beach resorts should consider is leveraging social media platforms– but knowing which ones their target market uses is essential. A beach resort must do its research when it comes to optimizing its presence on the most relevant social media sites in order to engage with current and prospective customers. By understanding which platforms are more popular and tailoring their content to those platforms, marketers can create an effective marketing strategy and better reach their target audience.
Encourage User-Generated Content
Resharing the posts of previous guests and interested ones will help develop an emotional connection with them – which is a great incentive to increase customer engagement. In turn, this increases brand awareness as more and more people in the circles of past and interested customers will see your beach resort on their travel list, etc.
Use Travel Influencers
Influencers in the industry already have a large following of people who are interested in their content, which can help to increase the visibility of your resort. This gives them more power to share engaging content about your resort that can generate excitement and interest. Influencers are often seen as trustworthy sources of information and can help build a positive reputation for your resort. Furthermore, influencers can provide valuable insight into the experiences of your guests, which can help you optimize your services and improve customer satisfaction.
Simultaneous Marketing And Advertising
Every great beach resort know that marketing assets alone do not automatically result in reservations – advertising is an important step to drive awareness and bookings. Advertising should be seen as the next step after creating quality visuals and other marketing materials for a resort. Placing these ads strategically can help draw in prospective customers, grow audience reach, and increase brand visibility for more than just the summer season.
Advertising can help a business or resort establish its presence and increase visibility in the local and surrounding markets. Such efforts have a major impact throughout the customer’s entire journey, from consumer research all the way to reservation making. Strong advertising campaigns can create an umbrella over competitors and draw potential customers in before they even enter your website.
This enhances customer experience – when someone visits your website, they already know what to expect – resulting in improved conversion rates that benefit both customers and companies alike. The importance of advertising cannot be underestimated – alongside strategic marketing assets it is invaluable in ensuring that beach resorts remain competitive and profitable.
Absolute Search Engine Optimization (SEO) Strategy
As the tourism industry continues to grow, the importance of an SEO strategy for beach resorts has become more prevalent. An effective SEO strategy can help the resort appear higher in the search engine rankings and bring in more potential beach-goers. SEO strategies for beach resorts should include a variety of on-site SEO tactics, such as optimizing the website design for the user experience, creating high-quality content with relevant keywords, and improving navigation.
Additionally, beach resorts should ensure their websites are mobile-friendly, follow the latest web conventions and utilize link-building to increase visibility. By taking the right steps to improve their resort’s search results, owners can expect to have more guests come through their doors and experience the beauty of the beach.
An effective SEO strategy will help the resort rank higher in the search engine results pages with relevant keywords, leading to more organic traffic on the resort’s website. As a result, the beach resort should take it upon itself to develop a viable SEO plan that includes all essential elements that can help the business gain visibility and stay ahead of the competition.
Actively Power Customer Loyalty Programs
Customer loyalty programs for beach resort guests can be a great way to make their experience more enjoyable and rewarding. By offering exclusive discounts and benefits, customer loyalty programs can help make beach resorts stand out from the competition and cultivate customer loyalty over time. Beach resorts should think carefully about what type of customer loyalty program is best-suited for their particular customer base.
Different customer segments may have different needs when it comes to customer loyalty programs, so understanding this data can prove extremely beneficial for having an attractive customer loyalty program that will keep customers returning. The benefits of customer loyalty programs for beach resort guests could include discounted room rates, access to special events, complimentary amenities, or even special gifts. The possibilities are endless and will not only boost customer engagement but provide guests with valuable rewards that can provide added incentive to come back again.
No Marketing Strategy As Great As Superior Customer Service
There are no better resort or hotel marketers than the resort’s own employees. Keeping the current guests happy and catering to all their individual requirements can result in them sharing their experience with others from friends to family and even online reviews. People trust other customers more, and ensuring that customers are happy and satisfied is more powerful in generating both repeat business and future visitors.
Marketing Strategies Outside Of Internet Marketing
Beach resorts typically rely heavily on digital marketing to get the word out about their location, amenities, and services. However, it is important for resorts not to forget about the importance of utilizing a variety of other marketing strategies that extend beyond simply digital marketing. Such non-digital marketing strategies can include advertising in local newspapers or magazines, distributing flyers and informational pamphlets at surrounding tourist attractions, or reaching out to influencers who will spread the word through social media.
Additionally, beach resorts should always be looking into market music festivals, pop-ups, or summer events hosted at their resort as an added incentive for customers to visit. All these strategies help promote the beach resorts’ unique offerings and target different demographics that may not have considered them before. By diversifying its marketing approaches, a beach resort can effectively reach a larger audience and establish itself as a premier destination for customers across the country.
Why You Should Hire A Professional Marketing Agency To Market Beach Resorts Effectively
When you’re looking to market a beach resort, it’s important to have an effective and professional marketing strategy in place. Professional marketing agencies can provide a powerful way to take your beach resort to the next level of success. A professional marketing agency is experienced in achieving the best results in advertising and promotion. Their expertise helps maximize returns on budgets while keeping promotional costs low.
Professional marketers understand the nuances of the modern-day consumer, resulting in targeted marketing campaigns that are sure to get your beach resort noticed by potential customers. They also possess an insider’s knowledge of the travel industry, understanding how to create visibility for a resort that stands out from the competition.
These agencies can also measure and track how effective their promotions are, allowing them to modify their strategies as needed and ensure optimal performance from their efforts when it comes to getting people through your beach resort doors. Hiring a professional marketing agency is essential for beach resorts looking for optimum success.
Let Your Beach Resort Be Ahead Of The Rest
By now, you should be convinced that beach resort marketing is a must if you want your business to succeed. The right mix of marketing strategies will put you ahead of the competition and have people clamoring to visit your resort. But don’t forget, as important as marketing is, it’s only one part of running a successful beach resort. Superior customer service will always be the ace up your sleeve.
If you need help getting started, or want someone to handle your marketing for you, contact us today. We’ll make sure your brand is ahead of the rest.
Resort marketing is the best way to ensure optimal occupancy. The best marketing strategies should include a comprehensive digital presence; this means having a website, social media profiles, and email campaigns that reach customers across all platforms. Additionally, creating an experience-based campaign is essential for resorts – whether it’s providing guests with unique experiences or partnering with well-known influencers. Utilizing user-generated content is also key; allowing customer stories and photos to be shared on social media shows potential customers the level of service they can expect from the resort. Finally, strategic advertising in key markets ensures hotels are visible to their target audience. With these best practices in place, resorts can create lasting relationships with their customers while maximizing occupancy rates.
Beach resorts use numerous tactics to attract tourists to their destinations, creating one-of-a-kind experiences that keep visitors coming back year after year. Resorts can offer beachfront activities and amenities such as beach games, beach bonfires, beach rentals, private beach cabanas, beachside restaurants and bars, beach clubs, water sports, and unique coastal wildlife opportunities. Beach resorts will also incorporate high-end services such as spa treatments that have become increasingly popular over the past few years. They may offer special events such as theme nights and even entertainment from local musicians. By providing an array of options for potential guests, beach resorts are able to draw in more tourists than ever before.