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On-page SEO – 10 Essential Factors You Need to Know

On-page SEO

On-page SEO is an important aspect in marketing. In fact, do you know how important SEO is? If not, you might be losing out on a ton of traffic and sales. The importance of optimizing web pages cannot be stressed enough. Search Engine Optimization (SEO) focuses on optimizing elements to rank higher in SERPs to ensure that you get the best for your business. 

However, what a lot of people don’t know is that SEO also focuses on optimizing your page’s content in a way that users find relevant and engaging. In other words, search engines are looking for websites with great content – but they should also generate a high domain authority with structured data to meet the standards of web content accessibility guidelines. 

What Is On-Page SEO?

SEO refers to a way of optimizing your site’s existing content to ranking factors in terms of adding internal links, image alt tags, and landing pages, not only that but it also, provides the best technical optimization for Google analytics to pick up.

In other words, on-page optimization is the process of planning a strategy with on-page factors such as meta tags, URL structure, ALT text, title tags which are processed throughout your blog post; while internal linking can be considered as off-page factors. Although we optimize our existing content, it should resonate to make sure they are both relevant and engaging for your audience.

Why Are SEO Factors Important?

After your web page has been crawled, a search engine understands that with all the keyword rankings and keyword density can evaluate the site speed using the page elements we placed before. Once it’s complete, it will spit out results that match what users searched for and apply them to their indexing system so that when other users search the same thing your website appears. This makes SEO very important in the grand scheme of website ranking.

As a matter of fact, when you are ranking for a particular keyword, ensure that you do keyword research to best optimize your SEO content strategy. The search engine rankings will vary from how many SEO elements you have used on a page. Link building has become an integral part of SEO and it has helped boost the search intent as it achieves to drive traffic and engagement to your own website. By browsing through search results, you can get the optimum page SEO through the page’s title.

Here are 10 essential factors that you need to know:


This is how search engines rank websites. The more E-A-T your site has for what they are looking for, the higher you will rank. It’s E-A-T that determines your website’s ranking, not keywords. Remember, targeted keywords are just words and phrases used to target content for certain SERPs.

Title Tag

The title tag is the most important aspect of an SEO element. It’s what shows up as the blue link in the SERPs, and it’s also the first thing users see when they search for something. The title tag should be no more than 55 characters long, including spaces, and should include your main keyword or phrase.

Meta Descriptions

Meta descriptions are the short snippet of text that appears under the title tag in the SERPs. The meta descriptions should be no more than 155 characters long, including spaces, and should also include your main keyword or phrase. As a matter of fact, meta descriptions should be utilized with the exact keyword. 


Your headlines are very important for SEO. Not only do they need to be relevant and engaging for your audience, but they also need to be optimized for search engines. Your main keyword or phrase should be included in your headline, and you should try to keep it under 70 characters long, including spaces.

Header Tags

Your header tags are also important for SEO. Header tags help break up your content into easily-digestible chunks, and they also help to optimize your content for search engines. The main keyword or phrase should be included in your header tags, and you should try to keep them under 60 characters long, including spaces.

Why Are SEO Factors Important?

SEO Writing

SEO writing is a way of writing your website’s content so that it is both relevant and engaging for your audience, while also optimizing for search engines. This involves using your main keyword or phrase throughout your content, while also keeping it concise and easy to read.

Keyword Cannibalization

Keyword cannibalization is the process of using the same keyword or phrase too many times on a single page. This can actually hurt your website’s ranking, as search engines will see it as keyword stuffing and penalize your site.  

Content Audit

A content audit is a process of evaluating your website’s content to make sure it is both relevant and engaging for your audience. This involves looking at your website’s title tags, meta descriptions, headlines, header tags, and body copy to make sure they all include your main keyword or phrase.

Image Optimization

Google images are optimized by SEO professionals for both search engines and users. This involves using your main keyword or phrase in the file name, alt text, and title tag of your images. 

User Engagement

User engagement is one of the most important aspects of SEO. The more engaged your audience is with your content, the more likely they are to share it, which will in turn help improve your website’s ranking. 

Important SEO Tips You Need to Know

Important SEO Tips You Need to Know

Remove Anything that Slows Down Your Site

Trying to rank your website while it’s loading slowly is like trying to run a marathon with a 50-pound weight around your waist. You’re never going to get anywhere. Make sure you remove anything that slows down your site, including unnecessary scripts, images, and videos.

Link to Other Websites with Relevant Content

One of the best ways to get noticed by search engines is through backlinks. When other trusted sites link to you, your own site ranks higher in the SERPs. This is why it’s important to link to other websites with relevant content and a strong reputation for trustworthiness.

Encourage Other Trustworthy Sites to Link to You

Backlinks aren’t the only thing that matters when it comes to SEO. You also need to make sure you have links from authoritative and trustworthy websites. This is where your content marketing efforts come in handy. Publish high-quality content on your website and encourage other websites to link to it. When other sites see that your content is valuable and trustworthy, they’ll be more likely to link to it.


SEO is essential for any website looking to rank higher in the search engines. By following these 10 essential tips, you can optimize your website for better search engine visibility and increased traffic.