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Position Tracking (also known as SERP tracking or rank tracking) helps you with a website’s rankings for a set of keywords. This can also be done based on device types (smartphone, tablet, or desktop). Rank tracking should also be done for the specific geographic locations of your target audience. It is necessary to track the rankings of your website or content daily to survive in today’s highly competitive digital market.
When you launch your rank tracking campaign, the overview report will be the first thing you see. It is an overview of your domain’s visibility on the search engine results page (SERP), expected traffic, and average position for every keyword you’re tracking, regardless of whether you’re tracking paid or organic results. Keeping track of both your paid and organic keywords can provide you with a complete view of your site’s search exposure. Also in the report, you’ll find a rankings overview where you can see your own and your competitors’ rankings, as well as manage the keywords you’re targeting.
What Is Position Tracking?
Using Position Tracking, also known as rank tracking or SERP tracking, you can keep tabs on a website’s daily ranks in search engine results pages (SERPs) for a specific set of target keywords. If you want to focus on a specific region or type of device such as mobile phone, tablet, or desktop, you can do so using your targeting.
Marketers can easily locate the information they need about their website’s SEO or PPC performance. For search engine optimization position data needs to be collected and analyzed in order to take action. A good rank tracking campaign should be able to do the following.
- Any keyword or domain can be tracked.
- Keep track of and compare many sorts of devices and locations.
- Investigate potential prospects for featured snippet placement.
- Local SEO competition and tracking.
How Do You Add Keywords to Position Tracking?
After conducting keyword research, you need to find out their performance. When you do a SERP tracking campaign, you have to know how your website performs for those keywords in Google or other search engines.
Make sure you are tracking the search engine rankings for popular search engines based on the region and device. Identify which search engine you want to get ranking data. Popular search engines provide free SERP tracking features like Google rankings.
Next, select the campaign’s location. You can track results by nation, state/region, city, or zip code. It will give you insight into what the local audience is searching for.
The other important one of your ranking factors is keywords. The more detailed your keyword tags are, the easier it will be to track your campaign’s progress. You need to check for all the keywords your campaign has used. It will help you to identify which keywords had generated the most traffic to your websites and other information.
How Do You Track Keywords on a Website?
Tracking the keyword rankings makes it easier to identify the trends in your SEO performance. Without regular tracking, you may not notice, until there’s a significant drop in website traffic. A keyword tracking tool should have automated alerts that will notify of ranking changes instantly. Using your keyword rank tracking tool, keep an eye on the following.
- What is your overall search ranking trend?
- What has changed recently in your ranking?
- How does each keyword category fare?
- How do your desktop and mobile rankings compare?
- What keywords have seen the most recent changes in ranking?
How Can I Track My Website Ranking?
As well as keyword ranking, you need to be aware of your website’s overall search engine rankings. Google Analytics is a freely available tool for this purpose. You can track a website’s Google ranking position compared to other websites. There are many other tools available for a premium if you are willing to pay.
Here are some tips to track your website rankings.
Search Your Keyword Using a Proxy Site
By entering a keyword into the Google search console, you will not get accurate results. According to Google, it’s possible that your location and search history will factor into search results. In order to see how your website is doing globally, this isn’t the best option.
You can avoid this by utilizing a proxy site to access Google. To get the most accurate information about your website’s ranking, you can search your site anonymously and without providing any personal information, such as your search terms. This would be a more accurate representation of the rankings.
Track Social Media Results
Your website’s ranking in search results is influenced by your social media presence. Using free tools like BrandMentions and others, you may find out how many people have mentioned or shared your site with their followers on Facebook or Twitter.
Entering your website’s URL into Link Tally will show you how many shares it has received from Facebook, Twitter, Instagram, and LinkedIn. Your site’s visitors are showing their support for your content by sharing it with their friends and followers via social media.
Monitor Links That You Have Built
When it comes to ranking for your chosen phrase, search engines take into account the number and quality of backlinks you have. For a given term, the more backlinks you have pointing to your site, the more likely it is that it will rank well.
If you’ve been building links for any length of time, you should keep track of your backlinks in an easily accessible place. Using this information, you may identify the kind of connections that are heading to your site and determine which links you need to cultivate and grow.
Having a well-designed rank tracking process will give you a wealth of information about your SEO efforts. SEO reports should be reviewed at least once a week to keep track of your company’s growth online. Since it is every website’s intention to get on the first page of search, the competition is high. Quality content, keyword positions, metadata, alt tags and many more play roles in your SERP rankings. This article gave an overview of the rank tracking process for a custom set of keywords.