The Best Time to Post on TikTok for Your Business Based on Agency Experience

Best Time to Post on Tiktok – TikTok is a social media platform that hosts short-form videos with a duration of 15 seconds to three minutes. The personalized For You page on TikTok’s primary interface serves each user a highly tailored mix of content. This generates a high level of engagement. Video recommendations on the For You page come from a variety of sources, but they all have one thing in common: they are all no more than a few days old.

So, if you want to get the most out of TikTok videos you’ll want to upload when your global audience is already on the platform. Understanding where your target audience is located (time zones are important) and when they’re online will help you choose the optimal time of day for posting.

But it’s not just about when you post on TikTok; it’s also about how many of your global audience see it. The frequency with which you post on a social media network can affect how your TikTok videos get shared (TikTok recommends posting 1-4 times per day). Keep a close check on your post on TikTok performance in order to discover a publishing schedule that both the TikTok algorithm and your viewers will enjoy.

What Is TikTok for Business?

TikTok For Business is a place where you can unleash the creative side of your brand. A completely non-judgmental universe in which every speech is heard by the target audience. If you have a business of any size, regardless of what you’re creating or selling, we think you deserve to be found here. Having a TikTok pro account can change your business’s presence immensely. Businesses on TikTok must rely only on advertising to grow their brands. To generate these ads, the Ads Manager platform provides instructions and a variety of ad types to pick from. 

Why Is TikTok a Valuable Platform for Brands?

When it comes to social media, TikTok has the most longevity. What exactly is going on here? With so many active users who are creating and consuming content in a way that feels personal, there is a lot of organic potentials. When compared to other social media platforms, TikTok lets you see and hear the true faces and voices of your favorite creators without the use of filters, such as Instagram or Twitter. As a result, posts on TikTok can readily spread to other social media platforms. Some TikTok content creators post on TikTok and link their short videos on their other social media accounts, and fans share these videos on other social media sites.

To date, more than 2 billion people have downloaded the app since its global release in 2017. Thousands or even millions of people could see your material, giving your business thousands or even millions of impressions on the app. Using this fast-growing social media network, your content might be seen by a large number of people depending on how much they enjoy it. People see posts or profiles that they interact with the most, just like Instagram’s algorithm. It is more likely to show up on your feed if you have seen a lot of a certain creator’s material.

Having a TikTok account can give you insight into all the TikTok analytics used to measure your content performance. As a matter of fact, TikTok is a social media platform where you can post to engage, promote, and grant more content production. Creating a TikTok account allows you to gain a better understanding of your audience’s location, the number of followers you have, monitor average watch time, and other metrics.

How Do TikTok Ads Work for Brands?

Businesses on TikTok must rely only on advertising to grow their brands. To generate these ads, the Ads Manager platform provides instructions and a variety of ad types to pick from.

In-Feed Ads

Ads that display on a user’s For You page are known as In-Feed. Once the app has been opened, this is the screen that greets users. In the For You section, you’ll see videos TikTok’s algorithm thinks you’ll enjoy based on your previous browsing habits. There are two types of in-feed ads: those that run for five to fifteen seconds, and those that run for one day only. By adding call-to-actions (CTAs) to the video, advertisers can leverage in-feed advertisements to increase conversions. 

Branded Effects

Users can add photos of their items to TikTok movies using branded 3D or AR effects. Customers of a brand can design custom stickers or filters to be used by TikTokers. Involvement in the brand is boosted by these branded impacts, as is brand recognition.

Hashtag Challenges

When brands employ hashtag challenges, they may build their own unique challenges and then encourage the TikTok community to participate by posting their own material in response. Unlike other social media sites, brands who employ this ad style get exclusive rights to use the hashtag. Six days are allotted for hashtag challenges.

Top View Ads

Ads with the highest number of views are TikTok for Business’s most popular offering. Every time a user opens the app, a new video ad will play. When the sound is turned on, the ads can run for up to 60 seconds. Compared to the typical run time of a normal video, Top View Ads are perfect for promoting things that require longer attention spans, such as previews for movies.

Factors That Determine the Best TikTok Posting Time

It’s critical to keep tabs on important TikTok data if you want to grow a loyal fan base, raise your brand’s visibility, and accomplish your marketing objectives. TikTok has over 800 million monthly active users, making it one of the fastest-growing social media sites. Marketers must utilize the platform if they want to see their businesses expand and reach a wider range of potential clients.

Hashtag Performance

You may use this TikTok metric to see how well your hashtags are performing in your captions. An effective TikTok marketing plan relies heavily on the use of relevant hashtags. Help your products get found easily by incorporating hashtags into your descriptions. Your videos will get more attention if you use trendy hashtags that are related to your business and topic.

Referral Traffic

Using this measure, you can see how much traffic you’re getting from TikTok. It is common for brands to join TikTok in order to improve brand awareness as well as generate visitors to a certain product or landing page. Because you can only add links to your bio on TikTok, using it as a referral channel can be tricky. This option is available, but it isn’t one that can be clicked on. TikTok might be difficult to measure in terms of referral traffic. 

Follower Growth Rate

For a brand’s credibility to grow, it’s important to have a steady growth in followers. Your TikTok marketing initiatives aren’t working if your follower count is stagnant. This will assist you to determine whether or not your brand is appealing to your target demographic. You can better gauge how well you’re doing on TikTok by looking at how many people are following you.

Comments per Post

To gauge the success of video material, likes aren’t the best indicator. There are some users who might like a video without ever watching any of the actual content. It’s more useful to measure comments. Anyone who takes the time to leave a comment on your article after viewing your video has clearly engaged with it. That’s why a post with millions of likes may only have a few hundred comments. Commenting needs time and consideration.

Who Are Your Followers?

This is the audience that views your content on TikTok. TikTok statistics’ Followers tab provides a high-level look into the demographic of your following.

What Type of Content Do You Want to Post?

Your brand may participate in the TikTok frenzy by taking part in hashtag challenges, “flip the switch” dances, and other creative means. Over the past year, TikTok’s downloads have surpassed 1.65 billion. 

It has overtaken many popular social networks like Snapchat, Twitter, and Pinterest to become one of the world’s largest social networks. With 69 percent of TikTok users being between the ages of 16 and 24, it’s time to get involved especially if your company wants to connect with a younger audience.

What Do You Aim to Achieve?

One of the best methods to expand your TikTok audience is to continually produce new material. The more frequently you post, the more likely your followers are to grow comfortable with your content cadence, which increases engagement.

The Best Time to Post on TikTok

How many followers you have determines how successful your social media presence is. To attract a larger audience you need to make sure that your posts get a higher reach. This is true to TikTok as well. Determining which times are the best for you to post on TikTok will make all the difference. 

According to our experience, TikTok has user engagement throughout the week. But finding a few sweet time spots and planning your posting schedule will get you the maximum engagement. 

On weekdays, there are several time slots that would generate more engagement. Early morning hours between 4.00 am to 6.00 am before the rush of the day starts, mid-morning and lunch hours, and evenings after work are the best times to post on TikTok on weekdays. 

Weekends are when people are resting and relaxing a little after a busy week. People tend to start the day a little late on weekends. It’s best to post on TikTok after 7.00 am during the mornings and mostly after 7.00 pm at night during the weekend.

Conclusion

There is no such thing as a fixed social media strategy. Even though it’s new, there’s no stopping TikTok from changing and evolving. The platform is constantly growing and adding new features that could affect your ranking in TikTok’s algorithm. But with its high engagement rate, it’s one of the best platforms to tap into for your social media marketing.