The Best Time to Post on Twitter for Your Business Based on Agency Experience

The Best Time to Post on Twitter is undeniably a powerful social media platform with millions of active daily users. It connects you to what is happening in the world and is a great way to give your brand a public reputation. However, to succeed in business these days, you must stand out from the rest. 

What Is Twitter for Business?

This is a platform that allows brands to connect with what is happening in the world every day. You learn the real-time trends and read about the public reputation of your business. With Twitter for business, you can grow your brand and build a strong organic following. 

Your Twitter posts will help you reach new audiences, engage with fans, identify influencers, and network with partners. Besides, you can start a conversation to get informal feedback by running polls. This is where you raise your brand voice. 

Importance of Finding Your Best Time to Post  On Twitter

Since Twitter uses algorithms to rank posts, the timing is more crucial than before. The platform also allows the user to change from the top-ranked tweets to the latest post tweets. As time goes by, the recent tweets can replace those on the top feed. This explains why you should schedule your tweets at the right time. If you want a high engagement in your tweets, you should publish your posts when your audience is online. 

But here is the thing – no two businesses are the same. That’s why you should try different times to see what works best for you. Experts recommend that you post during office commute times. Some people always post during breaks, so lunch hours can be a good option. Weekends are the worst days to post on Twitter as the majority of people are busy with personal lives. 

Strategies for Finding Your Best Time to Post on Twitter

The timing of your posts will depend on your brand. Now that you understand the basic timelines, let’s look at the best strategies to use. 

Strategy 1 – Dig Into Your Twitter Analytics to Find the Best Time to Post

Twitter analytics gives an overview of profile visits, tweet impressions, and level of engagement. Not to mention, you can track the progress. First, you should go to the tweets section. Then, proceed to the right-hand corner to see the activity data of the tweets. You’ll also get details of the number of tweets and the paid impressions you have every day. Another benefit with Twitter analytics is that you see top tweets and you can figure out the type of content that works for you.

Test Out Different Posts Timings Using a Twitter Scheduling Tool

A Twitter scheduling tool like SocialPilot can break down your tweets over a month. You can post your tweets in the morning, afternoon, and evening at specific times to see the outcome. All you have to do is select multiple time slots, and your posts will appear on Twitter automatically. 

Strategy 2 – Tools to Find the Best Time to Post on Twitter

If Twitter analytics doesn’t work for you, you can use other tools. 

TweetReach

This is an effective tool that shows you the best time to tweet. It features an intuitive interface that allows you to find hashtags that work the best to reach your target audience.

Audiense

This tool provides solutions for sponsorship, social marketing, and influencer marketing. It alerts you on the best time to post. 

Followerwonk

Followerwonk comes with features like followers sorting, engagement metrics, and comparison with competitors. This is a good tool to analyze your engagement with Twitter users. 

The Best Time and Day to Post on Twitter

Tweets are short-lived, and because of that, there are over 500 million tweets posted per day. If you want your business to thrive in the online area, you have to cut through the noise. One challenge you have to deal with is posting times. Since all brands want to connect with their own audience, you must be creative and resonate with your brand’s voice. You know how frustrating it can be if you post content when the audience is not engaging. 

There are some specific posting times for different businesses to get the most engagement. We discuss them in detail below. However, there are some general tips that would work for all. 

• First, to ensure that you get the highest engagement, you should post in the early morning or late in the evening. This is because Twitter users engage in social media immediately after waking up or before going to bed. 
• Second, the least amount of twitter engagement happens during the working hours. You should think twice before posting during those hours.

These conditions apply to almost all businesses, but it’s advisable to run your own analytics to find out about your target audience. 

Twitter Best Time to Post by Niche

When planning a Twitter marketing strategy, it is necessary to consider the engagement metrics of different niches or industries. Twitter engagement varies across different niches by time and day. We have compiled a list of best times, best days, and worst days by niche for you.

Healthcare

• Best Times – 8.00 am to 1.00 pm. 
• Best Day – Tuesday
• Worst Day – Sunday 

Media

• Best Times – 6.00 am to 9 am
• Best Day – Monday and Tuesday
• Worst Day – Sunday

Education

• Best Times – 6.00am to 10 am
• Best Day – Mondays and Thursday
• Worst Day – Sunday 

Non-profit

• Best Times – 6.00am to 10 am
• Best Day – Mondays and Thursday
• Worst Day – Sunday 

Restaurants

• Best Times – 12 noon to 2.00 pm
• Best Day – Thursday 
• Worst Day – Saturday 

Tech

• Best Times – 9.00 am to 2.00 pm 
• Best Day – Monday to Wednesday
• Worst Day – Sunday 

Travel & Tourism

• Best Times – 10.00 am to 2.00 pm
• Best Day – Monday and Tuesday
• Worst Day – Saturday 

Finance

• Best Times – 1.00 pm – 5.00 pm
• Best Day – Monday and Tuesday 
• Worst Day – Saturday 

Hospitality

• Best Times – 3.00 pm to 5.00 pm and 10.00 am to 11.00 am
• Best Day – Wednesday, Thursdays
• Worst Day – Sunday 

The Best Time to Post on Twitter for Business

More engagement in social media means more chances of conversions. Different types of businesses have different best times to post for their specific audience. Here is a list of best times to post by business type.   

B2C Companies

• Best Times – 8 am to 12 pm, and 7 to 9 pm. 
• Best Day – Weekends 
• Worst day – Monday 

B2B Companies

• Best Times – 8 to 10 am, then 6-9 pm
• Best Day – Weekdays
• Worst Day – Wednesday 11 to 5 pm 

Non-Profit Organizations

• Best Times – 7 am
• Best Day – Wednesday 
• Worst Day – Sunday 

Conclusion

When you focus on your brand-building conversations on Twitter, the audience engagement rate is sure to skyrocket. Since there are many techniques to help you interact with the audience, you should let your creativity flow. You can analyze your statistics with tools like Twitter Analytics and SocialPilot to find out the time that suits you best. Once you learn how to send tweets at peak times, you’ll attract promising prospects. Although, for a Twitter strategy, it is advisable to consider the difference in time zones when you are deciding on a posting schedule.