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How to Market on Facebook in Indonesia?

How to Market on Facebook in Indonesia?

Facebook in Indonesia is one of the most popular social media networks in the world. It has over 2 billion active users and continues to grow. Facebook is especially popular in Southeast Asia, where there are many active users.

One of the best things about Facebook marketing is that it’s very versatile. You can use a variety of different tactics to reach your target audience. For example, you can create ads, run contests, or post engaging content. Another great thing about Facebook marketing is that it’s affordable. Ad spend is fairly lower compared to conventional advertising, and it is a great way to increase brand awareness. Advertising and measurement services offered by Facebook are another reason why you should consider it for marketing in Indonesia. It’s also easier to reach a user on a mobile device since Facebook is optimized for such. 

If you’re looking to do Facebook marketing in Indonesia or any other country in Southeast Asia, this blog post is for you! We’ll discuss some tips and tricks for Facebook marketing that will help you reach your target audience and generate more leads and sales.

Facebook in Indonesia – How it Works?

Indonesia is a growing economy with many users stepping onto various social media platforms. Facebook, being one of the most popular networking sites, presents a great opportunity for businesses to market their products. According to Statista, Facebook users in Indonesia have grown from 41% in 2017 to 62% in 2021, a total of43% of the total population. This number is forecast to stay stable for the next 5 years, creating a great opportunity for Facebook marketers.

Given these statistics, it’s important for businesses to understand how to do Facebook marketing in Indonesia. In this post, we will discuss some key points on how to achieve success with your Indonesian Facebook audience. 

How to Target Facebook Ads to the “Indonesian Rupiah” Audience? 

Facebook advertising is one of the most efficient and effective ways to target users in Indonesia. However, there are a few things that you should keep in mind when advertising on Facebook in this region. Firstly, you will want to target your ads to the “Indonesian Rupiah” audience. This means that your ads will be shown to users who have their currency set as Indonesian rupiah. 

You can do this by selecting the “currency” targeting option in the Facebook Ads Manager. When their advertising is not getting any reach, many people ask if their “Indonesian rupiah” Facebook advertisements are effective. Only if you choose the proper Facebook interests and target your audience correctly will your “Indonesian rupiah” Facebook advertisements help to enhance brand recognition, coverage, and reach.

Understanding who is interested in your target currency can help with your Facebook marketing efforts in Indonesia. Knowing the interest of people in a certain currency can help you better target your ads and increase ROI. Try using Facebook Ads’ targeting criteria to reach your desired audience!

Facebook marketing

The Audience of “Indonesian Rupiah” Facebook Ads 

When you run Facebook advertising targeting the “Indonesian Rupiah” audience, you must establish appropriate audience targeting criteria. After analyzing your target audience, you can gather valuable information.

The interest in products offered in Indonesian Rupiah varies according to gender, age, job, etc. According to research, 40% of the people interested in the “Indonesian rupiah” are between 25 and 34 years old. 18-24 years old accounted for around 31%. The percentage of people who were interested in “Indonesian rupiah” aged 35 to 44 was 17%. The other age categories made up the rest.

Who’s Your Target Audience?

A social marketplace like Facebook is a great place to start when advertising your products and services in Indonesia. However, it’s important to target the right audience with the correct ad campaign. To begin, you’ll need to identify your target market. This can be done by conducting a market analysis of Indonesia’s demographics, psychographics, behaviors, and other factors. Once you have a good understanding of your target market, you can begin creating your ad campaign.

Expanded Audience

Identify your audience as existing or new. Existing customers are easier to target because you have their contact information and past purchase behavior. However, if you’re looking to attract new customers, do some research on who your ideal customer is. This could involve surveying current or potential customers or even using Facebook Ads targeting tools. Once you know who your audience is, determine what type of ads to use, based on location, language, age, and gender.


Then you can target the ads based on demographics: location, language, age, gender, education, employment, etc. This allows you to target the audience’s needs and other requirements.


Different financial situations affect the purchasing habits of users. Understanding your target audience’s financial habits can help you target your ads better. You can avoid targeting expensive items at lower spenders and get the best out of them by using suitably priced items on them.


Homeowners are a target market as well. You may target your relevant ads based on their demands depending on the property type and family make-up.

Who’s Your Target Audience?

Life Events

This is one of the best target audiences. Everyone celebrates their life events. From birthdays to relationships and graduation parties, Indonesians also like to share news about their country. They are proud of their culture and heritage. So, if you want to reach out to Indonesian people on Facebook, make sure that your marketing content is relevant and interesting to them. Try creating posts about Indonesian traditions or current events in the country. You can also run ads targeting Indonesian people who live abroad. 

Parental Relationship

The parental market is another great opportunity for Facebook marketing. New parents would love to engage with content that helps them take care of their newborns. Parents with preschoolers or school-aged children would interact with educational materials. This could be in the form of quizzes, games, or contests. There are endless possibilities when it comes to targeting this market! Make sure that you know your target audience before you begin creating content. This will help ensure that your efforts are successful.


This is a market you need to approach with much deliberation and extra care. If your Facebook marketing campaign is in any way political, make sure you understand the country’s political environment properly. Indonesians are extremely patriotic, so tread carefully when promoting your brand or product.


Understanding the relationship status of your target market could be very useful in your Facebook marketing campaign in Indonesia. For example, targeting Valentine’s Day promotions or special anniversary gift packages depends on the relationship status.


Identifying the work or professions of your target Facebook audience can lead to better visibility for your targeted ads. Different professions will have different needs and desires, so it is important to understand these in order to create appealing advertisements.For example, if you are selling a product or service meant for lawyers, your ad should target people who work as lawyers. This way, you can be sure that they will see your ad and might even be interested in what you have to offer.


You can target your Facebook ads according to their interests and hobbies. You can use the interests and hobbies targeting feature to reach your target audience. The interests of Indonesian users could be different from those of users from other parts of the world. Understanding your audience will help you to determine what kinds of interests they have and target them accordingly.

Payment Methods Accepted

Indonesia is a huge Southeast Asian market with over 250 million active Facebook users. If you’re looking to do some Facebook marketing in Indonesia, there are a few accepted payment options that you’ll need to be aware of. The most popular payment methods in Indonesia include credit cards, bank transfers, and mobile payments.

Payment Methods Accepted

Facebook payments in Indonesia accept credit cards or co-branded debit cards, including American Express in one of their accepted currencies, Mastercard, and Visa. It also accepts payments via PayPal in accepted currencies. Facebook also allows a local payment method called DOKU. However, this is only accepted if the country of your ad account is set as Indonesia. 


Facebook marketing is a great way to reach the Indonesian audience with its various options like video ads, photo ads, and the ability to personalize content and services. This social network is one of the best platforms for e-commerce services. Facebook products and analytics offer businesses insight into their performance and improve their campaigns. 

Now that you know how to do Facebook marketing in Indonesia, it’s time to get started! With so many people using the platform, it’s a great way to reach new customers and grow your business. Just be sure to use the knowledge we’ve shared, and you’ll be on your way to success.