about hero

How to Compete with Local Businesses with Google Ads in Indonesia?

How to Compete with Local Businesses with Google Ads in Indonesia?

Looking to start or expand your business with Google Ads in Indonesia? You’re not alone! According to recent estimates, there are over 60 million active online shoppers in Indonesia, making it a prime market for businesses of all sizes. But how do you compete with well-established local businesses? An effective strategy is a Google Ads campaign that can help you compete with the locals and win over consumers in Indonesia.

First, you’ll need to create a Google Ads account. Once you have an account, you can start creating your campaign. The first step is to choose your campaign goal. Do you want to increase website traffic, get more leads, or sell more products or services? Your goal will dictate the type of campaign you should run.

How Does Google Ads Work in Indonesia?

Google is one of the most popular search engines in the world.  This is especially true in Indonesia, where many businesses rely on Google Ads to reach new customers online.

Google Ads works by displaying relevant ads to people who are using the Google search engine. When someone searches for a keyword that you’ve targeted with your ad campaign, your ad may appear next to the search results.

The great thing about Google Ads is that you can target your audience based on their location, interests, and even what type of device they’re using. This makes it easy to find potential customers who are interested in what you have to offer. If you’re looking to expand your business online, Google Ads is a great way to get started. It will help you to drive website visits and increase sales.

Local Campaigns on Google

Local campaigns on Google are a great way to target customers in your area. By creating campaigns that specifically target your selected region, you can ensure that your ads are seen by people who are most likely to be interested in what you have to offer. Indonesia is a perfect example of a country where local campaigns make sense. The Indonesian market is incredibly diverse, with many different dialects and cultural groups. Creating targeted ad campaigns allows businesses to speak directly to their potential customers, increasing the chances that they will convert into sales.

Google Ads offers several tools that make it easy to create local campaigns. The location targeting tool lets you choose specific areas to target, while the radius targeting tool allows you to specify how far from a particular location you want your ads to be shown. You can also target users by their language, making it easy to create campaigns that appeal to specific dialects or cultural groups. 

These tools make it possible to create highly targeted ad campaigns that reach the right people in the right places. By targeting your ads effectively, you can increase your chances of success and generate more revenue for your business.

Why E-commerce Is Key to Indonesia’s Small Businesses?

E-commerce marketing is a great way to reach new customers and sell products or services to a wider audience. Indonesian small businesses are increasingly using e-commerce platforms to reach new markets, boost their sales, and grow their businesses. There are many benefits of using e-commerce for small businesses in Indonesia.

First, e-commerce makes it easy for businesses to expand beyond their local area and sell products or services nationally or even internationally. This gives businesses the opportunity to reach new customers and increase their sales. 

Why E-commerce Is Key to Indonesia’s Small Businesses

Second, e-commerce platforms are often less expensive than traditional marketing methods such as print advertising or television commercials. Finally, e-commerce platforms provide businesses with an online presence that allows them to showcase all their products easily. This can help businesses attract new customers and increase sales.

Small businesses in Indonesia are increasingly using e-commerce platforms to sell their products and services. This can help businesses save money on marketing expenses and reinvest that money back into their business.

Google Shopping in Indonesia

Indonesia is an emerging e-commerce market with a population of over 260 million people. Google Shopping is available in Indonesia, and it offers an easy way for Indonesian consumers to find and buy products from online stores. In addition, Google Shopping can help Indonesian businesses reach more customers and drive sales growth. For these reasons, Google Shopping is a valuable tool for merchants doing business in Indonesia.

Google Shopping is available in Indonesia, providing local shoppers with a convenient way to find and buy products from online stores. The service can be useful for Indonesian businesses looking to reach more potential customers and boost their sales. With its large population and growing e-commerce market, Indonesia is an important country for Google Shopping to serve. Merchants doing business in the country should consider using this powerful tool to grow their businesses.

Increase Your ROAS 

Return on ad spend can be increased by using Google shopping. Shopping campaigns have a higher ROAS than other types of campaigns because they show your ad to people who are already interested in what you’re selling. When shoppers see your ad, they’re more likely to click through and buy something from you. Because of this, it’s important to make sure that your shopping campaign is set up correctly so that you can get the most out of it. 

Google Shopping in Indonesia

Here are a few tips for doing just that.

  • Make sure that your product data is accurate and up-to-date. This includes making sure that your titles, descriptions, and prices are all correct.
  • Use negative keywords to exclude irrelevant search terms from your campaign. This will help ensure that people who are potential conversion opportunities see your ad.
  • Experiment with different bid amounts to find the right price point for your products.
  • Use target cost-per-acquisition (CPA) bidding to help you reach your desired ROAS.

Increasing your ROAS can be a challenge, but it’s worth it in the end. With these tips, you should be able to get started on the right foot and see better results from your shopping campaign. ROAS is an important metric to pay attention to when running a Google Shopping campaign. To increase your ROAS, you need to make sure that everything about your campaign is about what you’re selling. When shoppers see your ad, they’re more likely to click your ad and reach your site.

Average CPC in Indonesia

Cost-per-click affects your budget and campaign goals, so it’s important to understand how CPC works before you create your first ad. The average CPC in Indonesia is around $0.50, which is lower than the global average of $0.68. This means that if you’re targeting Indonesian users, you can expect to pay less for clicks than if you were targeting users in other countries. Keep this in mind as you develop your budget and strategy for Google ads in Indonesia.

Google Shopping campaigns also use CPC as their bidding model. The average CPC for Google Shopping campaigns is often higher than the average CPC for text ads, but there are many ways to keep your costs down.

Average CTR in Indonesia

CTR in Indonesia is lower than the global average. This could be due to a number of reasons, such as;

  • The high competition for ad space on Google
  • The large amount of shopping traffic that comes from mobile devices
  • Indonesian users are less likely to click on ads than users in other countries

However, there are also many opportunities for businesses in Indonesia. For example, CTRs for Google Shopping campaigns tend to be much higher than those for standard text ads. And with over 260 million people living in Indonesia, there is a lot of potential customer base to tap into. So if you’re looking to expand your business into this growing market, make sure you consider using Google Ads and Google Shopping. You may be able to tap into a great business opportunity.

Top Ecommerce Categories in Indonesia

The top e-commerce categories in Indonesia are Google ads, clothing, and cosmetics. Google ads are the number one category, with a 34% market share. Clothing is second with a 27% market share, and cosmetics is third with a 14% market share. These figures come from Google’s 2018 Year in Search report for Indonesia.

Interestingly, Google also found that the top trending search terms of 2018  were “iPhone XS” and “Jokowi vs Prabowo 2019”. The iPhone XS was the most popular phone in Indonesia last year, while Jokowi is the incumbent president who is running for reelection this year. Prabowo is his main challenger in the election.

The Google Year in Search report provides a great overview of the key trends in Indonesia for a particular year. It’s interesting to see which categories are popular and what people are searching for. If you’re looking to start selling in Indonesia, then this report is a great place to start. You can see what products and services are popular, and tailor your offerings accordingly.

What You Need to Know before Selling in Indonesia?

When selling in Indonesia, Google ads can be a great way to reach potential buyers. Google has a large network of users in Indonesia, and using its advertising platform can help you target these consumers specifically. Additionally, bear in mind that cultural differences may affect how your product is received. Be sure to do your research and understand the Indonesian market before making any major investments.

When selling in Indonesia, it is important to be aware of the cultural differences between Indonesia and your home country. For example, Indonesians are known for being very hospitable people, so make sure your product or service is marketed in a way that respects their culture. 

Additionally, you will need to understand the purchasing power of Indonesian consumers. This can vary significantly depending on which region of the country you are targeting. Do your research to get a better understanding of who your target market is and what they are willing to spend on products and services like yours.

If you’re looking to expand into the Indonesian market, Google ads are a sure way to reach your target audience. With its large network of users in Indonesia, Google advertising will definitely help with your business growth.

How to List for Free on Google Shopping Indonesia?

There are a few ways to list for free on Google Shopping Indonesia. The simplest way is to create a merchant center account and add your products manually. You can also use an automated feed to submit your data. If you have a large inventory, you may want to consider using Google AdWords Express to advertise your products. 

How to List for Free on Google Shopping Indonesia?

Finally, if you’re looking for more control over how your products appear in search results, you can create a product listing ad campaign. Whichever method you choose, make sure that your data is accurate and up-to-date. Otherwise, your products may not show up in search results or may be removed from the marketplace altogether.

How Do I Qualify for Free Google Shopping in Indonesia?

To qualify for free Google Shopping in Indonesia, your business must be registered in the country and have a valid Indonesian tax ID. In addition, you must meet Google’s product listing quality guidelines. These guidelines are designed to ensure that shoppers have a positive experience when browsing Google Shopping. Products that don’t meet the guidelines may be removed from the marketplace or may not show up in search results.

When it comes to advertising your products on Google Shopping, accuracy is key. Make sure all your products are presented with accurate information and descriptions. This will help with your brand’s credibility and build trust.

Why Do You Need to Localize Product Ads?

This will help improve your chances of being shown in search results and generating traffic and sales. Localizing your product ads is a great way to reach Indonesian shoppers. By tailoring your ads to the Indonesian market, you can ensure that they are relevant and engaging for Indonesian consumers. You can also use localized images and keywords to attract attention from potential buyers.

If you’re looking to expand your business into the Indonesian market, localization is a key component of success. With careful planning and execution, you can create an effective marketing strategy that will connect with Indonesian consumers and drive sales growth.

Google Shopping is available in Indonesia, but be sure to meet Google’s product listing quality guidelines if you want to qualify for free placement on the marketplace. Localized product ads will be highly useful in reaching local customers.


You can also use Google Ads to compete with local businesses in Indonesia. Indonesian consumers are often brand-conscious, so it’s important to create ads that resonate with their values and preferences. Use localized keywords and images in your campaigns to grab attention and stand out from the competition. With careful planning and execution, you can create an effective marketing strategy for the Indonesian market. Localized product ads and Google Ads will help you connect with local customers and drive sales growth. 

With the right strategy in place, Google Ads can be a powerful tool for competing with local businesses in Indonesia and driving sales growth. By tailoring your campaigns to the Indonesian market, you’ll be able to reach more consumers and achieve better results. In order to successfully compete with local businesses in Indonesia, utilizing Google Ads is essential. With careful planning and execution of effective campaigns, your business will have a strong chance of succeeding among already established local businesses.