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Travel Agency Brand – Step-by-Step Guide to Launching a Successful Business Plan

Travel Agency Brand

Do you think post-pandemic is a good time to start a travel agency? Great thought! Travel agencies help millions of people to booking their flights, tours, and hotels, among others. In addition, travel agencies also help travelers with travel insurance. Some large travel agencies can also arrange partnership marketing and currency exchange. 

This post about travel agencies brands gives you the lowdown on how to start a travel agency and promote it into a successful business. 

What are Travel Agencies and What is a Travel Agencies brand?

Agencies, whether public or private, that provide travel-related services are called a travel agencies. This can include arranging transportation, tours, trips, and accommodation during travels. Furthermore, travel agencies also provide tourism-related services, including activities during travel and arrangements with luggage logistics. 

A travel agency brand may be a retail travel agency or a wholesale travel agency. Travel agency brands typically represent the company or the person who starts the company. 

How Profitable Travel Agency Businesses are?

How Profitable Travel Agency Businesses are?

Yes. Travel agencies make a lot of profit. Travel agencies typically generate up to 78% of revenue from commissions. In addition, they also make up to 22% of their revenue from service charges. 

According to recent data, up to 43% of travelers book their travel arrangements through travel agents. Globally, the tour and the travel industry is estimated at $183 billion currently. Besides, the online travel market is projected to hit $1,091 billion by 2022. 

How Does Travel Agencies Business Survive in a Pandemic?

How Does Travel Agencies Business Survive in a Pandemic?

The pandemic of Covid-19 seriously impacted every industry, including travel and tourism. According to statistics, the global travel industry revenue for 2020 was projected at $712 billion. However, it decreased by 34% to $447 billion, which is a massive difference.

But according to one survey, up to 82% of travelers say they are more confident and ready to travel in 2021. The same survey also reveals that up to 28% of travelers desire to travel internationally. This means that the travel industry is thriving and ready to take off post-pandemic which is great news for travel agencies.

How to Start a Travel Agency Brand Business?

The basics on how to start a travel agency look like this:

How to Start a Travel Agency Brand Business

Step 1 – Narrow Down the Travel Niche

Some niches in the travel industry include cruise, beach holidays, snow sports, spa getaways, destination weddings, corporate travels, and honeymoon packages. 

The next step is to establish a legal entity for your travel agency business. This includes finding a suitable name for your agency and deciding the type of business. You can choose between LLC, partnership, sole proprietorship, and corporation. 

Step 3 – Formulate a Business Plan and Financials

Here, you will decide whether your travel agency needs a business partner. A business plan for a travel agency will also include whether you need a loan to finance your startup. You also need to set up separate accounts and credit cards for your travel agency. 

Step 4 – Marketing Your Travel Agency

This starts with getting a website for your travel agency business. Setting up a social media account for your travel agency is also a mandatory and efficient strategy to create awareness for your brand. 

Step 5 – Be Consistent

After your travel agency is in place and running, your clients will hopefully be coming to do business with you. Show up, and your customers will be happy with you. A satisfied customer is also your best advertisement. 

Travel Agencies Brand Promotion Strategies

Brand promotion strategies for your travel agencies effectively establish your business and rise above the competition. It can help your travel agency in the following ways: 

  • Increase customer’s awareness about your travel agency. 
  • Customers learn about your agency’s packages, and pricing.
  • Establish your brand name as a credible business in the industry.
  • The brand promotion also builds trust in your customers about your company. 

Travel Agencies  Brand Content Strategy

As a travel agency, content strategy can excel and show what is special about you and your company. With the right content strategy, you also have a chance of upgrading your marketing plans. Here’s how content strategy can help your travel agency business:

  • It builds confidence among your potential clients. 
  • Original and organic content generates more traffic. 
  • It also allows you to understand what is working and what needs improvement. 
  • It helps generate leads and improves ROI.
  • Content strategy is also more cost-effective than traditional marketing by up to 62%. 

Branding Development

Branding development is another key component to stand out from the competitors. 

Branding Development
  • Logo creation – Your travel agency logo is the first thing that creates a connection between you and the customers. So make it good. 
  • Stationary creation – Choose the right typography, color, and design to make your agency unique and with personality. 
  • Promotional tools creations – Several online tools are available where you can create a travel agency logo. Placeit has some of the best templates and ideas. 
Promotional tools creations

How Travel Agency Business Adapts with Digitalization?

The travel agency business has immensely leaned on digital marketing as it has provided a wide range of opportunities for tourism to keep engaging audiences, worldwide. This can be through engaging content not to mention, brand engagement.

 Web Design

 Web Design

To promote and establish your travel agency online, you will also need a website. Create a travel agency website with great design, speed, user-friendly interface, and compatibility across PCs, phones, and tablets. 

It should also include your company profile, portfolios, pictures, and FAQ section, among others. 

Undeniably, the greatest approach to promote your company is to use the internet. These days, it’s the most effective marketing tactic. Our web development team has your back to get you through today’s competitive business environment, whether it’s a simple WordPress website to start your enterprise online or a more complex eCommerce website.

Social Media Advertising

Social Media Advertising

Social media marketing for travel agencies can be an effective tool. Statistics show that there is 3.7 billion social media user all over the world. So if you want your travel agency to reach a wider audience, social media marketing is your best bet. 

In today’s world, digital marketing is a critical component of any company’s success. If you want to keep up, you’ll need to adapt to the ever-changing world of online marketing strategy made possible by our team of experts.

Search Engine Optimization

Search Engine Optimization

As you start building your travel agency brand and creating content for your website, SEO is another element that can transform your business. To optimize your content and website, consider the following components:

  • Creating original content consistently 
  • Adding meta descriptions as well as title tags 
  • Keyword research 
  • Content planning
  • Link building 

In line with that, on-page and off-page SEO services can help you rank at the top of search engines, ensuring that your target market notices your website and that is what  Inquivix Search Engine Optimization Team is offering. Attracting more qualified search traffic to your website right away.

Paid Advertising

PPC or pay-per-click through Google Ads, Search Ads, Display Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, and TikTok Ads, can build your travel agency in no time. It targets your audience, generates traffic to your site, and reaches a wider audience. 

Nowadays, many people have become reliant on the internet. If you are looking for something you’ll probably start by looking for information on the internet. Everything now is just one click away. Inquivix experts are honed to provide you with the most effective method in sending your message to your target audience. We will work directly with you and your organization to ensure you get the best return on your investment. 

Lead Generation

Lead Generation

Lead generation is an effective marketing strategy that can be implemented to drive more visitors to potential clients. This has, therefore, become an essential aspect for all of the tourism sectors to implement.

  • Lead magnet creation – Leads magnets motivate your clients and also builds trust. 
  • Landing page creation – The landing page of your travel agency website needs a fantastic layout, great design, and spectacular photography, among others. 
  • Email drip marketing – Statistics show that email marketing is up to 40% more effective than other forms of marketing. So don’t underestimate email marketing to promote your travel agency. 

Creating initial communications, building brand awareness, and maintaining customer interactions is vital in every business. Inquivix lead generation services oversee initiatives aimed at identifying and qualifying potential consumers for businesses. The service can help fill an organization’s sales pipeline with potential clients through lead nurturing, ensuring the highest conversion rate possible for your brand.

Top  Travel Agency Brand Names in the World and their Slogans

Around the globe, many of us have come to trust the travels brands as all well as being familiar with some of them. Here are a few of the travel agency brands around the world with their slogans:



Expedia is known to be one of the most famous travel brands from all around the world. It has the best experiences for all those wanderlust souls who need a quick flight to just get out and roam wild and free.



Tripadvisor is the world’s leading travel guide website, which helps hundreds of thousands of people every month plan, book, and travel better. Travelers use Tripadvisor to choose places to stay, things to do and eat based on reviews from other travelers.



Booking.com grew from a modest Dutch start-up in 1996 to one of the world’s biggest digital travel firms. With over 28 million reported hotel listings, Booking.com has something for everyone. Whatever you want to accomplish, Booking.com makes it simple and supports you 24/7.

Global Work & Travel

Global Work & Travel

Global Work & Travel was formed in 2008 on the beautiful Gold Coast, Australia from our founders’ garage. We’ve grown into one of the world’s top work & travel businesses, helping over 61,000 travelers realize their trip goals.



Travelocity travel brands help every sort of traveler not only discover the vacation that’s ideal for them but also receive the greatest value every time, no matter who they are or where they’re going.

25 Travel Agencies Brand Name Ideas and Slogans

NoBrand Name IdeasSlogans Ideas
1FlyShoreWe’ll take your dreams there.
2FlyBoatLet Eagle Airlines take you on a flight with comfort
3EagleTravelsExperience the world. Let Eagle Flights make it happen.
4FlywaysFly with us
5The SkyThe Next Big Thing
6SkyLiteAll your travel needs are under one roof.
7FunTripsonline travel agency
8travelIt’s time to travel. Start now.
9BookNowYour Travel Website on Rails.
10Premium TravelWhere adventure begins.
11CrossroadsStart your journey with us
12TravelCoWe get you started on your big trip.
13Inbound Travelstart your journey
14YourTravelDestinations and advice for your travel.
15GlobetrottersHow far will you go (with us)?
16Travel EstatesWe love to travel
17TravelCentersThe right trip is what you want.
18GlobeMyTravelGlobe is a Travel Brand
19ExplorerGet lost with us.
20GoGoPath to your Travel Destination
21TimeTourLive your adventure.
22SpyMilesMakes adventure Travels a reality
23Travel ForwardLive your story no matter where you are.
24TraverseStellarLet’s find the place that makes your heaven.
25CyberTravelPlay and Make your adventure.


Travel agency brands have invested in a number of digital solutions to get the optimum reach for their wider audience. In fact, you will see that having digital marketing services has become an effective tool for those agencies to boost their brand awareness through social media posts and other digital marketing strategies.