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Kakao Zigzag – A Service Optimized for Fashion Consumption

Kakao Zigzag - A Service Optimized for Fashion Consumption

As the world becomes increasingly digitized and interconnected, many different services are being created to better suit the needs of consumers. Kakao Zigzag is one such service that has been designed specifically for fashion consumption. What makes it unique is that it offers an interactive way for users to discover new fashion trends and products. This post looks into how this app influences the fashion eCommerce industry in South Korea.

What Is Kakao Zigzag?

Zigzag is a women’s fashion shopping app that helps you discover your style with personalized recommendations. It was founded in 2015 by the startup Croquis Inc. Acquired by Kakao in 2021, Zigzag has reached KRW 1 trillion in annual gross merchandise value which is a 30% increase from 2020.  It caters to over 30 million registered users with around 4000 shopping malls and continues to grow.

With Zigzag, you can browse through millions of products from hundreds of brands and get personalized recommendations based on your taste. Zigzag is the perfect shopping companion for anyone who wants to discover their unique style. With its massive selection of products and personalized recommendations, Kakao Zigzag makes it easy to find the perfect look for any occasion.

What Is Kakao Zigzag?

Who Uses Kakao Zigzag?

The majority of Zigzag users are female shoppers in their teens, 20s, and 30s. The platform is optimized for mobile for the generation of digital natives who prefer online shopping over visiting stores. Its main target audience is females who are on the constant lookout for new fashion trends. Zigzag is also popular among fashion bloggers and social media influencers who use the platform to share their style with followers.

Personalized Kakao Zigzag Experience

Zigzag offers a unique shopping experience for women. By reflecting the latest fashion consumption trends, Zigzag provides users with a one-stop-shop for all their fashion needs. From clothes and accessories to beauty products, Zigzag has something for everyone. Because the app is personalized, users can be sure that they’re only seeing the products that are relevant to them. Let’s take a look at how Zigzag personalizes itself for each user. 


At the initial log-in, the app asks the user for information on their preferences. Providing the age can get you recommendations that are popular among users in your age category. The app will ask about your preferred style (casual, work, etc.), silhouette, colors, and some more things to give you recommendations.

Zigzag will recommend you, not only items but brands or shops that suit your preferences.  It also has a ‘Trending’ section which shows what’s popular within the app so users can be in the loop of the latest fashion trends.


For every user, the Zigzag home page is different. It’s like having a personal stylist and shopper in one app! These are personalized advertisements based on your preferences and latest searching.

Personalized Kakao Zigzag Experience

Favorites Folder

This is where your wish-list items are stored. In Zigzag, you can save items that you like for future purchases or keep an eye on the price changes. This function helps users to organize favorite items by category.

Product List

This feature allows the user to explore similar items to what they are interested in. A user can select an item, and search for similar products which the app has not yet suggested for them. This also has a very detailed style filter with material, color, style, pattern, etc. making it one of the best-personalized product lists. 

Shopping Mall Tag

Zigzag also allows you to tag your preferred shopping malls on the app. Each shopping mall has its unique products and Zigzag wants to make sure that the user can find what they are looking for as easily as possible. 

Why Is Kakao Zigzag So Popular?

With the hustle and bustle of everyday life, it’s no wonder that online shopping has become so popular. Who has time to battle the crowds at the mall when you can shop from the comfort of your own home? Zigzag is one of the leading online shopping platforms, and there are several reasons for its popularity. 

Why Is Kakao Zigzag So Popular?

A Shopping Mall on Your Mobile

Zigzag offers a convenient way to browse and purchase items from a variety of retailers. Rather than having to download multiple apps, users can access all of their favorite stores in one place.

User-Friendly Interface

Zigzag is a clear winner when it comes to the user-friendly interface. From the moment you open the app, it is obvious how to navigate and find the information you are looking for. There are lots of features in the ZigZag app, such as favorites, personalized recommendations, and product folders where you may keep your wish list and revisit it later.

Quick and Easy Registration

With a quick and easy registration process, Zigzag gives users access to many of the top shopping malls in the country with just one account. And because you can pay for all of your shopping in one place, Zigzag makes it easy to keep track of your shopping and payments.

The Future of Kakao Zigzag

As anyone who’s been keeping up with the latest trends knows, Zigzag is on the rise. The South Korean eCommerce platform has been making waves in the fashion world, thanks to its personalization features and the large collection of products. Now, it looks like Kakao is ready to take Zigzag to the next level.

The Future of Kakao Zigzag

Entering the Global Market

The company has announced plans to expand its operations into new markets beyond South Korea. Zigzag is looking to step into the global fashion eCommerce market. With its innovative platform and growing list of partners, there’s no doubt that Zigzag is poised for success.

Is Kakao Zigzag the Future of Online Shopping?

Zigzag is quickly becoming a popular choice for online shoppers, and it’s not hard to see why. With its personalized experience and focus on fashion consumption, Zigzag provides an engaging and convenient shopping experience that is sure to appeal to consumers. As the platform continues to grow in popularity, it will be interesting to see how it evolves and what new features are added. Could Zigzag be the future of online shopping? Only time will tell!