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Keyword Analysis – How to Analyze Your Keywords for Search Engine Optimization?

Keyword Analysis

Are you wondering why your content is not performing well on search engines? Have you done proper keyword research? 

Well, keyword research is not a one-step solution to optimizing your content. There are several steps to follow in the keyword research process. After collecting information for your keyword research, the next step is analyzing them.

What is Keyword Analysis? 

It  is the process of examining a list of keywords to determine which ones are most relevant to your business and which ones have the potential to bring in the most traffic. It involves studying both the popularity of a keyword and its competition. Conducting a proper analysis of keywords is an important part of search engine optimization (SEO).

There are several different ways to perform an analysis of keywords. Still, the most effective method is usually to start with a list of keywords relevant to your business and then analyze each one individually. Focus on the ones that have the most potential and that you think your customers are likely to use.

The Importance of Keyword Analysis

The Importance of Keyword Analysis

An analysis is important because it allows you to identify which keywords are most relevant to your business and likely to bring in customers. It can also help you determine which ones have a lot of competition to avoid when choosing keywords for SEO.

Analyzing keywords is an important part of SEO because it’s nearly impossible to rank well without using the specific keywords for your target audience. If you don’t know what keywords your customers are searching for, it won’t be possible to achieve high rankings or attract as many visitors as possible. 

Optimize the Spending 

When it comes to spending your advertising budget, you want to ensure that you are getting the most for your money. This means targeting the right people with the right message using the right medium. It also means using the correct keywords in your advertising campaign.

Increase Conversions

There’s more to SEO than just stuffing your keywords into your content as many times as possible. If you want to improve your website’s ranking, you need to do proper keyword research and determine which keywords are the most relevant to your site.


There have been some big changes in how we do keyword research and analysis in recent years. The biggest change has been the move to semantic search, which means that Google can better understand the intent behind searches and return more relevant results to what the searcher wants.

Prioritize Your Time

Analyzing keywords will give you an idea of what kind of content you need to create and its importance of it. This will help you to prioritize your time without spending too much time on irrelevant content.

Find New Markets

As a business, it is important to find new markets for your products or services. This can be done by using a keyword research tool to identify keywords that are being searched for but not targeted by your competition. You can also use competitor analysis to find keywords your competition is targeting.

How to Analyze Keywords for SEO?

How to Analyze Keywords for SEO?

When it comes to SEO, keywords are one of the key factors. To get the best use of your keyword research is to analyze them for deeper interpretation. 

Once you have a list of keywords, you need to determine which ones are the most relevant to your business. The next step is to determine how competitive the keywords are. This will help you determine which keywords you should target and which ones you should avoid. The final step is to track your progress. A keyword planner is an immense help for this. There are many tools available online for this such as Google keyword planner. 

You need to know what aspects to pay attention to when analyzing your keywords. In the next section of the article, we discuss these in detail.

Keyword Search Volume

Search volume is the number of times a search term is entered into the search engines and how often it is searched for. This is an important metric as it tells us the potential opportunity we have in our market to rank higher on high-traffic keywords and increase website traffic via organic search.

The Google Keyword Tool can be used to measure the search volume of a keyword and the competition and CPC (cost-per-click) of that keyword.

Keyword Search Volume

How Is Keyword Search Volume Determined?

Search engines use various methods to determine how frequently a particular keyword is being searched for. One such method is to look at the number of queries submitted to their search engines over a given period. They may also look at the number of pages returned in response to a particular keyword search.

Search Engines

Search engines are used by billions of people every day to gather information about various topics. Since search engines were invented, they have only gotten more popular with time. It’s advisable not to rely on data from just one search engine.  

Clickstream Data

Clickstream data is the term used to describe individual movements as they browse the internet. This data can be captured and analyzed to better understand how users interact with websites and which queries lead to conversions or sales.

How Reliable Is Search Volume Data?

Search volume data is the estimated number of times a particular keyword phrase is queried each month. Search volume data is still a valuable tool for analyzing keywords. By combining the search volume data with other factors such as clickstream data and website metrics, you can get a more accurate picture of how competitive a particular keyword phrase is and whether it is worth targeting your SEO efforts.

Low Volume Keywords

If you have a low-volume keyword, this means that it is so rare that the competition for the same is almost non-existent. This means that it can be very tough to rank for such keywords, and if you manage to rank high in search engine results pages, there will hardly be anyone clicking on your link. But it doesn’t mean it should be ignored. You can use these low-volume keywords to your advantage.

Long Tail Keywords

Long-tail keywords are usually more specific and less common. They tend to have a lower search volume, but the people who use these keywords are usually more interested in what you have to offer. This makes it easier to rank high for long-tail keywords because there is less competition.

Low Volume Keywords and Niche Industries

Keywords with high traffic volumes are more valuable than those with low volumes. However, even if a keyword has low traffic volume, it can be valuable if your business is in a niche industry.

Low Volume Keywords and Topic Clustering

You can also use low-volume keywords when topic clustering. This means that you focus on a specific topic and then try to discover long-tail keywords related to it. 

How to Use Search Volume for SEO?

Search volumes can also provide insight into understanding where your content could be placed to increase SEO visibility. There are many free keyword research tools available that can come in handy. When you have an idea of what is being searched, you can expand on that with narrow, more specific terms and also look for related keywords.

Determining the Potential Value of a Keyword

There are a few different ways to do this, but one of the most important factors is how much traffic the keyword generates. Another important factor to consider is how competitive the keyword is. The more competitive a keyword is, the harder it will be to rank for.

Assessing the Relative Difficulty Level of a Keyword

This is a rather new and difficult process for most SEOs. They typically only count the total number of results in major search engines. If there were 300 million or more results when you typed in “ultimate guide to,” that keyword phrase was not very easy to rank for. This is discussed in detail below.

Creating Traffic Potential Estimates

Search volume will tell you how much traffic potential a keyword would have. Using this knowledge you can enhance your keyword strategy. 

Determining Seasonality

Before you can determine how much traffic a keyword will bring, you need to know its seasonality. Search volume will provide patterns for when a specific keyword was searched. This is helpful because it gives you an idea of how often people look up your site daily. 

Click-Through-Rate (CTR) 

Click-Through-Rate (CTR) 

Your click-through rate (CTR) is the percentage of people who click on your link after seeing it in search engine results. To increase your CTR, you need to ensure that your title tag and meta description are both keyword-rich and enticing to potential clickers.

How Is Click-Through-Rate Related to SEO?

In general, a higher click-through rate (CTR) is related to better SEO. This is because it indicates that your website is being found by people looking for it and clicking through to it from the search engine results pages (SERP).

Cost per Click (CPC)

It is important to consider the cost per click (CPC) when looking at your keywords. The CPC is how much you will be charged each time someone clicks on your ad. This can vary depending on the keyword and the competition for that keyword. You want to make sure you target keywords with a low CPC so that you don’t overspend your budget.

Traffic Potential 

Before starting any effective SEO campaign, you need to understand the keywords that are most likely to give you traffic. If the keywords you selected have a low traffic potential, you might have difficulty in getting conversions, whereas keywords with higher potential can give you a better conversion rate. 

Keyword Difficulty

Another step in analyzing keywords is determining the difficulty of ranking for that keyword. The higher the difficulty, the harder it will be to rank for that keyword. There are several different tools and methods to measure keyword difficulty. The tools give you a score out of 100 for how difficult it will be to rank for a keyword-based on several factors, including the number of competing pages, the authority of those pages, and the overall search volume.

How Is Keyword Difficulty Calculated?

There are several different ways to calculate keyword difficulty, but the most common approach is to look at the number of websites targeting a particular keyword. The higher the number of competing websites, the more difficult it will be to rank high in search engine results pages. 

Why Should You Care about Keyword Difficulty?

Why Should You Care about Keyword Difficulty?

One of the most important factors in determining whether or not you will be successful with any SEO campaign is your ability to target keywords relevant to your business and have a low level of difficulty.

Your Competitors

The ranking difficulty of a keyword will tell you about your competitors. One of the best ways to find good keywords is to spy on your competitors. What keywords are they targeting that you’re not? Then, you can target those same keywords yourself and potentially outrank your competitor.

Authority of Your Website

Several factors determine the authority of your website. Some of them are:

  • Links from other websites to yours, in which the better backlinks you have
  • Content on your site is beneficial for visitors and brings about a positive change in users’ lives.

Quality of Your Content

The difficulty level of your keywords can help you improve the quality of your content. It is important that your content needs to be informative and accurate. If you’re not providing relevant information, people won’t use the keywords you’ve identified. 

Search Intent

It’s important to know which type of search intent your keyword is associated with because you’ll want to target different types of content depending on the intent.

There are three types of search intent:

1. Informational

2. Commercial

3. Navigational

How to Use Keyword Difficulty in Your SEO Strategy?

How to Use Keyword Difficulty in Your SEO Strategy?

Keyword difficulty is one of many tools you can use to help find profitable keyword ideas. It uses Google’s keyword research data to estimate how difficult it will be to rank for a given keyword. The results are also useful for identifying low competition, highly searched keywords that your competitors may not have targeted yet. 

Look at the Big Picture

What are your overall marketing goals? What are you trying to achieve with your website and online presence? Once you have a general idea of your goals, you can start to drill down and figure out which keywords will help you achieve them.

Analyze the SERP Results

Analyze the results for a particular keyword phrase by running the search yourself. In general, you’ll probably see around five or ten listings at most from your actual target website and maybe a handful of others from other websites that are trying to divert traffic away from your site.

Don’t Be Afraid of High Difficulty

You may come across some keywords that have high difficulty scores. This doesn’t mean that you should avoid them – on the contrary, it means that they’re worth targeting. A high difficulty score simply means it will be more difficult to rank for this keyword than others. But with the right SEO strategy, you can still nab that top spot.

Outstanding Content 

The quality of your content is critical to how well it performs. You need your users to engage with you as much as possible as this will drive more traffic, conversions, and revenue growth. 

Topical Relevance

It is key to keep in mind that the foundation of whether or not your site will rank high on search engines depends on two factors: topical relevance and backlinks.

Quality Backlinks

Quality backlinks are links from other websites that point to your website and help improve your website’s search engine ranking. There are a few ways to get quality backlinks: Guest blogging, Link building, and social media.


After performing keyword research, it is necessary to analyze and find what should be done before you even start on your website. It’s an integral part of SEO as it allows search engines such as Google to find and index your site’s content.