Landing Page Design – Everything You Need to Know

What is the most important aspect of landing page design? Why do you need to know about creating landing pages? This article will answer those questions and more. This article will cover everything from what a landing page is, to how it can be used, and most importantly; why you should care. It will also include some helpful tips for designing your own successful landing pages.

An Introduction to Landing Pages

First of all, what is a landing page? Simply put, a landing page is any web page that you want people to visit.  Most of the time, this will be the front page of your website. The reason why businesses create landing pages is that they want visitors to actually perform the action that can lead to a conversion.

The Anatomy of a Landing Page

Now that you know what a landing page is, let’s look at the anatomy of one. A good landing page design will have some or all of these elements.

Above the Fold Elements

The top of your page should contain elements that entice people to find out more. The most important part of this is the headline, which will usually be in big bold text. Sometimes you will also see an image or graph here that draws their eye and encourages them to read further.

Content

The main body of your content should explain the benefits of your product or service. You want to convince people that they need what you are offering and that it will be worth their time.

Conversion Elements

These will usually be featured in a bar at the top or bottom of your page. This might contain elements like an email opt-in form (so that people can sign up to your email list), or a CTA (call-to-action) button like buy or download.

Footer

Your page should have a clear footer with links back to other parts of your site. These links will often be the contact page, privacy policy, and about us page. They might also contain a link to social media pages or share buttons.

What Are Landing Pages Good For?

Landing pages are a great way to draw attention to a particular product or service. So, if you have a website selling phone cases, you might create a landing page that is dedicated entirely to your newest iPhone case. This would be an example of “above the fold” content – because people will see it right when they land on your site.

How Do Landing Pages Work?

Landing pages work by directing traffic to them. Usually, this is accomplished by placing an advertisement on another site (like Facebook). For example, you might decide to buy ad space on Facebook because their users are likely to be in your market demographic. Then, when people click on your ad they will go straight to your landing page instead of the actual site. This will often result in people taking the action you want them to take like signing up for your email list or buying a product.

How to Optimize Landing Pages for Lead Generation?

Optimizing landing pages for lead generation can be done in a variety of ways. It is also important that you are specific about what you want people to do when they get to your page. You need to have a very clear CTA, and the best way to get this across is by keeping things simple.

If someone wants more information about the product, you can include a form they can fill out. If someone wants to make a purchase, you should include links and/or buttons that they can use to do so. Also, the metadata of the landing page should be optimized so they appear top on search pages. 

Landing Page Design Best Practices

There are some general guidelines for how to make a successful landing page. 

Visual Simplicity

You want your layout to be simple and easy on the eyes. People see too many flashy websites every day that they will tune out anything that is not immediately relevant or important. You do not want to make your site too cluttered. Make sure it is easy on the eyes and highlights the most important aspects of your product in a clear way.

A Great Landing Page Starts with Great Media

Your landing page is only as good as the media you use to design it. Your graphics and pictures should be unique, attractive, and of high quality. If your pictures do not reflect your product accurately, or if they are of low quality, you need to rethink them.

The Importance of Color

Color plays an important role in grabbing people’s attention. It also helps to establish a mood, which can be very important when drawing people in with your copy. It’s important for your brand as well. 

Landing Page Responsive Design

A big disadvantage of the Internet is that it is not a one-size-fits-all sort of thing. People have different platforms and devices they use to access web pages, so you need to make sure your site looks good on all of them.

Eye-Catching and Concise Headlines

You want your headline to be simple, but catchy. You want people to understand what you are offering in a few words, but also make them curious enough about it that they will read the rest of the copy on your page.

Psychological Aspects

Psychology is such a huge part of marketing, and it affects the way people read and understand your site as well. For example, you may see that most landing pages split their sentences into two lines instead of one long paragraph. This is done because it makes sentences seem shorter, and therefore easier for people to understand.

Use of People on Landing Pages

It is important to include pictures of people on your landing page. Pictures are more effective than words when it comes to communicating ideas, feelings, and messages. This is especially true for eCommerce-oriented sites because you want potential customers to be able to identify with your product. You can accomplish this by including pictures of real people using the product or engaging in some other way with your landing page. It creates a sense of relevance because there are people in the pictures. 

Landing Page Design Tips

The design comes with a large amount of conceptual knowledge. Simply being able to draw something is not enough. The following tips will help you as you design your landing pages.

Outline Your Offer and Campaign

You want to be specific about what you are doing with your landing page. Are you trying to sell a product? Get people to sign up for your email list? Convince people to subscribe to your YouTube channel?

List the Benefits and the Solution

Even though there is no information on the actual product or service that they are getting, you still need to include this information. You will want to include 2-3 benefits and the solution for them right below your headline, although it can also be included in another section of the page.

Create a Compelling CTA

A call-to-action (CTA) is what you use to tell people what action you want them to take on your landing page. This is what draws people in, and if done correctly can be the difference between a successful campaign and one that completely fails.

Focus on Great Design

Landing pages are often the first impression someone has of your site, so it is important that they look appealing. The colors you use should help highlight your CTA, and make it easy for people to understand.

Optimize for Mobile

The majority of people use devices such as mobile phones or tablets to browse the internet. If your landing page is optimized for mobile, it might not give a good user experience. And people will not stay long on your site because of that. Therefore, you need to make sure that your landing pages have a responsive design and are optimized for mobile and other devices. 

Conclusion

Landing pages can be a great source of traffic and potential customers for your business, but they need to be designed well. People will only take the time to look at them if they are visually appealing, easy to understand, and have something that interests them. If you include the elements mentioned above in this article, you should have no problems designing great landing pages.

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