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Manual Outreach Link Building – How to Use Manual Outreach for Better Link Building

Manual Outreach Link Building | Inquivix

In the world of SEO, link building is one of the most important aspects of a successful campaign. And while there are many different methods and techniques for securing links, manual outreach link building remains one of the most effective. In this post, we’ll take a look at how to use manual outreach for better link-building results. We’ll also discuss some tips and best practices to help you get started. So let’s get started!

What Is Manual Outreach Link Building?

What Is Manual Outreach Link Building - Manual Outreach Link Building | Inquivix

Manual outreach link building is the process of proactively reaching out to website owners and influencers in your industry, to earn links from high-quality websites. The first step in manual outreach link building is to compile a list of target websites. To do this, you’ll need to identify websites that are relevant to your business and that have high domain authority. Once you have your list of target websites, the next step is to reach out to the owners of those websites and pitch them your idea.

For example, if you’re a florist, you could pitch a guest blog post about spring flowers. If your pitch is well-received, the website owner will add a link to your post on their site. This link will not only help to drive traffic to your website, but it will also improve your search engine ranking. Manual outreach link building can be time-consuming, but it’s an effective way to earn high-quality links from relevant websites.

Manual Outreach vs. Automated Outreach

Manual outreach link building is the process of reaching out to other websites and blog owners in an effort to get them to link back to your site. This can be done through a variety of methods, such as email, social media, or even by simply leaving comments on relevant blog posts. The key to success with manual outreach is to personalize each contact so that the person you’re reaching out to feels like you’re really interested in what they have to say. Automated outreach, on the other hand, involves using software or bots to mass-contact potential link partners. This can save a lot of time, but it’s often less effective than manual outreach since the messages are often generic and impersonal.

Benefits of Manual Outreach Link Building

Benefits of Manual Outreach Link Building - Manual Outreach Link Building | Inquivix

While the manual outreach link building process can be time-consuming, it has several benefits that make it worth the effort. Let’s take a look at them.


When you manually reach out to someone, you can craft a personalized message that is tailored to their interests. This makes it much more likely that they’ll respond positively to your request.

People are much more likely to respond positively to a personal request than they are to a generic one. By taking the time to personalize your outreach, you’ll increase your chances of success.

Tone of Voice

When you’re carrying out manual outreach link building, you have complete control over the tone of your message. This is important because the tone you use can make a big difference in how your message is received. It also gives you a chance to identify the preferred tone of voice of your prospect and use it in your communication. The more you match their tone, the better chance you have of getting a positive response from them.

Making a Connection

When you’re manually outreach link building, you also have the opportunity to make a personal connection with your prospect. This is important because it can help build trust and rapport between you and the prospect. It can also help you establish a relationship that can be beneficial in the future. If you can build a strong connection with a prospect, you have a much better chance of getting them to respond positively to your outreach efforts. 

Promoting Yourself

When you’re doing manual outreach link building, you also have the opportunity to promote your eligibility. This is important because it can help increase your chances of getting a positive response from the prospect. If you can show the prospect that they will benefit by collaborating with you, they would be more open to working with you. An essential part of promoting yourself is creating a strong pitch. This should be tailored to the specific prospect that you’re reaching out to.

Unique Pitching Ideas

One of the benefits of manual outreach link building is that you can offer to create unique, fresh content for the site you’re pitching to. This is a great way to stand out from the crowd, as most sites are always looking for new, high-quality content. By offering to write a guest post or create a piece of original research, you’ll increase your chances of getting your link included on the site. Furthermore, by going the extra mile to create something truly valuable, you’ll also build goodwill with the site owner, which could lead to future opportunities down the line. So if you’re looking for a way to stand out in the world of link building, consider offering to create unique content. It’s a great way to get your foot in the door and build lasting relationships with industry influencers.

Best Manual Link Building Techniques

Backlinks are one of the most important ranking factors for any website. They are essentially votes from other websites, telling search engines that your site is valuable and relevant. The more backlinks you have, the higher your site will rank in the search results. However, not all backlinks are created equal. In order to truly benefit from link building, you need to focus on high-quality links from authority sites. Here are some of the best manual link-building techniques.

Build Relationships

Build Relationships - Manual Outreach Link Building | Inquivix

One of the best manual link-building techniques is building relationships. In today’s digital age, it’s easy to forget the importance of personal connections. But when it comes to link building, relationships are key. By reaching out to other webmasters and developing a rapport, you’ll be more likely to earn valuable links. Here are a few tips for building relationships for link building.

Connect on Social Media

Social media is a great way to connect with other webmasters and build relationships. Find people in your industry or niche and follow them on Twitter, LinkedIn, and Facebook. When you engage with their content, they’ll take notice and be more likely to return the favor.

Attend Industry Events

Industry events are excellent opportunities to meet other professionals in your field. Attend conferences, trade shows, and meetups to make new connections. Be sure to bring business cards so you can exchange contact information with potential partners.

Join Relevant Forums

There are many online forums where webmasters and SEO professionals congregate. These forums provide a great opportunity to learn from others and get your questions answered. Most importantly, they’re also a great place to develop relationships with other members. When you create valuable content or help others solve their problems, they’ll be more likely to remember you when it comes time to link back to your site.

Writing Testimonials

Writing testimonials for other businesses is a great way to not only get your name out there but also to build links back to your website. Any business would like to have testimonials of services and products they have offered.  You can reach out to businesses and offer to write a testimonial for services or products you have used in exchange for a link back to your website. Not only will this help with creating valuable links, but it’s also a great way to get your name out there and develop relationships with other businesses. When writing a testimonial, be sure to include a link to your site. Most businesses will be happy to add your testimonial to their website, and you’ll get a valuable backlink in the process

Guest Posting

Guest posting is one of the oldest and most effective link-building techniques. It involves writing an article for another website in your industry in exchange for a link back to your own site. Guest posts give you the opportunity to show off your expertise and build relationships with other thought leaders in your field. In order to guest post effectively, you need to focus on quality over quantity. Rather than spending hours submitting low-quality articles to hundreds of sites, it’s better to spend a bit more time writing a handful of high-quality guest posts. When you take the time to write thoughtful, well-researched articles, you’ll be more likely to get published on reputable sites and build links that will benefit your site in the long run.

Network with Influencers

In the world of digital marketing, it’s important to build strong relationships with influencers. Not only can they help to promote your content, but they can also introduce you to new audiences and help you to build backlinks. When trying to build relationships with influencers, it’s important to be genuine and authentic. Don’t try to push your product too hard, and don’t be afraid to reach out to influencers who have a smaller following. They may be more likely to engage with you, and you never know when they might blow up. Finally, don’t forget to offer value in return. Follow them on social media, comment on their blog posts, and share their content. If you build a relationship based on mutual respect and beneficial collaboration, you’ll be well on your way to link-building success.

Tips to Improve Manual Outreach Link Building

Link building is one of the most important aspects of SEO, but it can also be one of the most time-consuming and difficult. Fortunately, there are a few key ways to streamline the process and improve your results. 


Research - Manual Outreach Link Building | Inquivix

In order to improve your manual outreach link building, it is important to research your target site and audience. This will help you determine the best way to approach the site and what type of content to offer. Once you have a good understanding of your target, you can begin reaching out to potential sites. It is important to personalize each outreach email and offer something of value to the site. In addition, be sure to follow up with each site after your initial contact. By taking the time to research and reach out manually, you can build strong relationships with key sites in your industry and improve your link-building efforts.

Subject Lines

Subject Lines - Manual Outreach Link Building | Inquivix

As the old saying goes, “the first impression is the last impression.” This could not be more true when it comes to manual outreach link building and email subject lines. Your subject line is the first thing recipients will see when they open your email, so it is important to make it count. Here are a few tips to help you create effective subject lines that will get your emails opened and improve your chances of achieving a successful outcome:

Keep It Short and Sweet

Long subject lines are often cut off in recipients’ inboxes, so keep yours brief and to the point.

Be Specific

Sending generic emails is a surefire way to get your messages deleted without being opened. Be specific in your subject line and let recipients know what they can expect to find in your email.

Be Creative

With so many emails being sent every day, you need to make yours stand out from the crowd. Be creative with your subject line and try to come up with something that will grab attention and pique curiosity.

Following these simple tips will help you create catchy and effective subject lines that will improve your manual outreach link-building success rates.

Be Relevant

When you’re reaching out to potential link partners, make sure that your website and content are relevant to their interests. If they see that you have something of value to offer their visitors, they’ll be much more likely to give you a link.

Use a Link-Building Outreach Tool

Another helpful tip is to use a link-building tool. These tools can automate many of the tedious tasks associated with conducting outreach, freeing up your time so that you can focus on more important things.

Choose Prospects Carefully

It’s also important to remember that quality trumps quantity when it comes to your link-building strategy. It’s better to have a handful of high-quality links than a bunch of low-quality ones. Look for sites that are relevant to your niche and have a good reputation. Then, reach out to the site’s owner or webmaster and offer them a piece of content that would be a good fit for their target audience. 

Interact Regularly

Sending a cold email and then disappearing for months is a surefire way to fail. Once you’ve made initial contact, it’s important to keep the conversation going. This doesn’t mean that you should become a nuisance, but you should check in every so often to see how they’re doing and if there’s anything you can do to help them. Oftentimes, simply maintaining a relationship can be enough to eventually get a link. For example, if you regularly interact with someone on Twitter, they may eventually link to your website without you even having to ask. Therefore, regular interaction is essential for manual outreach link-building success.

Build an Asset Bank

One way to make outreach link-building more efficient is to create an asset bank. This is a list of high-quality pages and blogs on your site that would be valuable to other websites. By creating an asset bank, you can quickly identify potential link partners and save time in the outreach process.

Some things to consider adding to your asset bank include infographics, videos, freebies, and interactive content. These are all types of content that tend to be popular with other websites and that can help you attract links. By including these types of assets in your asset bank, you can make your outreach efforts more efficient and effective.

Track Your Results

If you’re serious about building quality links manually, you need to track your progress. That way, you can see what’s working, what’s not, and where to focus your efforts. By keeping track of who you’ve contacted, when you contacted them, and what the outcome was, you’ll be able to quickly see what’s working and what isn’t. For example, if you find that your response rate is low when you contact sites through their contact form, you might want to try reaching out via Twitter or LinkedIn instead. Or, if you notice that most of the sites you’re having success with are in a particular industry, you can focus your outreach efforts on that industry. Tracking your results will also allow you to adjust your approach as needed to ensure that you’re getting the best possible results.

Ready to Get Started On Your Link Building Campaign?

Manual outreach link building is one of the most effective ways to improve your website’s SEO. By taking the time to reach out to other websites and blog owners, you can build high-quality links that will help your site rank higher on search engine result pages. If you are not sure how to start link-building on your own, it’s best to reach out to a link-building agency. 

If you’re ready to get started on a manual outreach link-building campaign, contact the SEO experts at Inquivix. We offer link-building services as part of our Off-Page SEO services. We’ll help you develop a strategy that targets the right websites and helps you earn the high-quality links your website needs to improve its SEO. 

Contact us today to get started!


A link-building campaign is an ongoing effort to increase the number of backlinks pointing to a website. The ultimate goal of a link-building campaign is to improve the site’s visibility and organic search rankings, but it can also lead to other benefits such as increased referral traffic and brand awareness. There are many different tactics that can be used as part of a link-building campaign, and the most effective campaigns usually employ a mix of strategies. Some common link-building tactics include guest blogging, directories, and social media. When done correctly, link-building campaigns can be an extremely effective way to improve a site’s ranking and visibility. However, it’s important to avoid spammy or low-quality links, as these can actually harm a site’s reputation.

Links are a vital part of any SEO strategy. They help search engines understand how your website is connected to other websites and can be used to improve your website’s ranking in search results. Links can also be used to bring visitors to your website, so it’s important to make sure that your links are high-quality and relevant.