Organic Research – Understanding Your Competitors and Find the Opportunities to Compete With Them

Organic research refers to the number of web listings that a search engine makes without Ads and other paid campaigns. Organic search results are defined by the number of times a user searches for a keyword which you will use in your website. Google’s SERP often matches closely with the user’s query in terms of relevance. These are also called ‘natural’ searches and ranking high within the boundaries of organic results is what all digital marketing service providers aim to achieve. 

Organic research analysis should be conducted to ensure that you know exactly what your competitors are using. There are many different types of digital marketing strategies which businesses can use to expand their website visibility and drive traffic to your website. One of the impacted tactics is paid and organic searches made through Google. 

In fact, there are over 2.5 billion users of Google, and this gives you the opportunity to build your website’s online presence. However, organic searches conducted are pretty ‘rare’ in the sense, a user needs to add a ‘keyword’ which Google will crawl through all relevant searches which match to the closest match. 

Using a Saas tool like SEMrush can give you access to the competitors who are ranking on Google’s SERP through paid and organic searches, whilst using Ad campaigns and other digital solutions can better assist to drive engagement; the real traffic lies in generating organic searches to your website. 

What Is Organic Research?

Organic research is an analysis of how one website compares its rankings with competitors by using all the searches – whether it is considered organic or not. In fact, paid ads assist the search engines to help make it easier for websites to be searched on the web. This is how we can analyze and do better in terms of gaining a website’s ranking through generic search results through Google. 

As a business owner, you will tend to have a better understanding of how you can use organic research to better comply with your marketing strategies, after all, there are plenty of different ways on how you can acquire organic search results to get the best for your website within the scope of your niche. Having a bird’ eye view on looking at the competition can help you to better understand where leads and engagement come from; and in turn, help drives better engagement to your website as a whole.  

What Is Organic Research In SEO?

Organic SEO is a digital marketing strategy consisting of various sub-strategies such as keyword research and link building that help your website rank at the top of unpaid, organic search engine results pages.

What Is The Impact Of Organic SEO?

Because 75% of searchers don’t even look beyond the first page of Google’s SERP, organic SEO is key. If your website isn’t ranking well, you can bet it won’t receive any traffic, which means it won’t be able to generate sales or leads for your company.

Because customers depend on search engines to get what they need, businesses must also pay attention to organic search engine optimization. A search engine, such as Google, is where over 90% of internet experiences begin.

Organic traffic generates more than 40% of all engagement. Not to mention, search engines have a higher closing rate than conventional marketing. Google is a major marketing strategy that is willing to help your company generate revenue.

What Is The Difference Between Organic And Paid Search?

Organic search traffic is generated by people who identify business links among search engine results and click on them. The optimization of SEO has an impact on organic search results. Paid search traffic is defined as visitors that arrive at a website after clicking on a link in advertising or sponsored listing that a company has paid for in order to appear at the top of search results pages.

How To Drive Organic Research Traffic?

Organic traffic is one of the most important traffic sources for inbound marketers since it is a long-term source of traffic if you achieve it. The organic search takes time, but since it’s a non-disruptive method of distributing material, it’s more likely to create leads and income. Furthermore, organic searches generate relevant traffic since you’re addressing issues as they arise.

If Google’s primary purpose is to give the best possible results for consumers, organic SEO’s goal is to produce a website and content deserving of a high position on Google. It’s critical to employ organic SEO if you want your website to rank well in SERPs. An organic SEO strategy is a collection of tactics that work together to increase your website’s performance.

How Does Organic Research Results Work?

People will easily discover your website on search engines when seeking the product or service you offer if you use organic search engine optimization. Organic research results help you assess your competition, which means – that you are looking at how much, paid and unpaid traffic is being generated to their website. 

It is pretty simple really, all you need to do is have a Saas tool, like (SEMrush) to assist you with generating your competitor’s website; and then you can compare and contrast all the metrics and strategies which they have used to run their website successfully. As a matter of fact, you can easily implement a strategy to improve your rankings in Google’s SERP

How To Understand Your Competitors And Find The Opportunities To Compete With Them Through Organic Research?

You know, competitive research is the backbone of a marketing strategy. After all, if you can’t identify your competition and their strategies, you will find yourself stuck and not moving in the right direction, with your products. To successfully identify your direct competitors, you must have a solid grasp of your product and the value it gives to your audience or consumers.

Here are some marketing techniques for identifying direct competitors:

Conduct Market Research

Examine the market for your goods and determine if other businesses are offering a product that is similar to yours. Find out which rivals your sales staff encounters often throughout the sales process by speaking with them.

Gather Feedback From Customers

Your consumers, once again, are key to defeating your immediate competition. After they’ve settled on your company and product, you might inquire about the other companies and goods they were considering. Customers often uncover rivals that were previously unknown to you.

Look for Online Communities or Community Forums on Social Media

Your prospective consumers will often seek advice and suggestions on social networking sites and applications, as well as community forums such as Quora and Reddit. You may learn more about your competition by looking into the interactions your clients make on these platforms.

How to Identify Indirect Competitors?

Your indirect competition has just as much effect as your direct competitors on your selling process. In fact, since your indirect rivals often create material that competes with yours, they have an even higher impact on prospective buyers early in the buyer’s journey.

Do a Keyword Research

The easiest approach to determine your indirect competitors is to do keyword research. You can figure out which firms are fighting for space on Google by doing a competitive SEO study. After all, many of your clients are searching for your goods and services via search engines.

Checking Google’s SERP

In the end, many of your indirect competitors are writing articles about topics that are similar to your value offer. You may uncover keywords that are crucial to your product or service by looking at the value proposition of your product.

Take a Look at the Data That Has Been Paid For

Go to AdWords and search for the keywords that are relevant to your company. Do any of those keywords have a lot of competition? Check to see whether companies or (websites) are buying advertisements for those keywords if there are any.

How to Use Competitor Research to Find Marketing Opportunities?

You’ll want to find marketing possibilities once you’ve identified your competition so you can start outperforming them. Keyword research may assist you to determine where to focus your efforts at this point as well. Where is the chance to surpass your competition if they are targeting certain keywords with their content? Are they using a keyword approach that is especially effective? What conclusions can you draw from this?

Similarly, you may assess where your competitor is putting their attention and resources by looking at their social media presence. You may then search for possibilities to either compete directly with them through awareness on certain topics or queries.

Finally, you may always use paid data. If your competitors’ indirect or direct competitors are buying advertisements, you can bet those keywords are related to key business goals. This will also inform you where your competitors are putting their time and money.

Conclusion 

With Organic research, you can get the best strategies to help your business drive engagement and traffic to get the best results on Google and rank higher in SERP. As a matter of fact, by using organic research, you will have insightful resources on how you can scour out the competition and beat them; by implementing useful marketing strategies which can better enhance and grow your business through organic searches, rather than paid Ads.