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Social Media Aesthetic – Build Your Brand Step-By-Step

Social Media Aesthetic

What is your social media aesthetic? In other words, what does your feed look like? If you’re not sure, or if you feel like you could use a little help in this area, never fear! Creating a strong and consistent social media aesthetic is easier than you might think. With so much competition out there, it’s more important than ever to make sure your visuals are on point. Luckily, we’ve put together a step-by-step guide to help you create an impactful and cohesive social media aesthetic that will set you apart from the rest. Keep reading to learn how easy it can be to build a beautiful brand online!

What Is the Social Media Aesthetic?

In the world of social media, the term “aesthetic” has acquired a new meaning. It’s most often used on apps like Instagram, Pinterest, and TikTok, which are popular for being creative outlets. In social media jargon, the look and mood of a photo, video, and user account are referred to as the aesthetic. There are different styles of social media aesthetics. Some popular ones are cottage core, dark academia, adventure core, minimal, and pastel kawaii. 

Color coordination, thematic elements, the amount of text utilized versus pictures, and other factors may help set the aesthetic. Regardless of the design you pick, make sure that your style is consistent across all of your social networking sites. This will assist you in developing your brand identity and providing a consistent image for your business or personal profile.

What Is the Social Media Aesthetic?

Why Do Social Media Aesthetics Matter?

Creating a brand’s social media aesthetic is important for several reasons. From creating an identity to a consistent appearance across all social media platforms, having a well-designed social media profile helps you stand out from the crowd and helps your social media marketing. 

Creates Cohesion

When you have a strong social media aesthetic, your profile creates a sense of cohesion. All of your content and images should work together to create one overall look. This visual cohesiveness will make your profile stand out and help you develop a strong identity for your brand. Establishing a specific aesthetic for your brand across all social media channels will create a sense of cohesion.  This is important because it will allow your target audience to easily recognize your content. Think about it this way, if someone comes across your Instagram profile and they like what they see, they are more likely to follow you on other social media platforms such as Twitter or Facebook.

Why Do Social Media Aesthetics Matter?

Makes You Unique

When you start using social media, it can be difficult to get noticed. With millions of people and businesses already established on these platforms, how can you make sure that your voice is heard? Creating an aesthetic for your brand is one way to do this. It helps you stand out from the competition. A consistent and well-designed aesthetic will help you do just that. The brand identity thus created will help your customers identify you among others.

Build a Social Media Aesthetic for Your Brand

While some may find that building a social media aesthetic is easy, it doesn’t always come naturally to others. While a classic car enthusiast can pick up a retro aesthetic, a bookstore can go for a sub-category of academia aesthetic. No matter what the look you are going for, make sure that it represents your brand and tells its story. For those of you who are unsure of where to start, we’ve created a guide on how to design a brand aesthetic.

Step 1: Get Inspired

There is a plethora of aesthetics to select from, and each is a great place to begin hunting for ideas. Of course, you don’t want to steal or imitate other brands’ aesthetics, but it’s perfectly acceptable to take a look at what you enjoy and what would work for your brand identity. Keep in mind that colors, patterns, and images must be attention-grabbing. Consider how you want potential consumers to feel when they see your brand and attempt to generate designs that would elicit the desired responses.

Step 2: Brainstorm

Once you have got inspired, it’s time to get your ideas down on paper. Jot down any and all thoughts that come to mind, whether they are related to the aesthetic or not. If you don’t like old-school pen & paper or mood boards, you can go digital with platforms like Pinterest. Brainstorming is a great way to start developing a style for your brand.

In this stage, you’ll be able to try new things, be innovative, and come up with concepts that you never would have considered before. Consider what you expect your customers to feel when they encounter your brand and what qualities you’d want them to associate with it. Then figure out how to turn these concepts into visuals that reflect your brand image.

Step 3: Build Your Identity

The parts of your brand that are readily visible, such as the logo and brand colors, form your brand’s identity. The objective of this is to allow the consumer to notice and distinguish you from other brands. When you have got your brand aesthetic ideas, narrow them down to create a marketable brand identity.

Step 4: Understand Design Styles

Aesthetics are highly personal; not everyone likes the same things, but you want your brand’s aesthetics to be attractive to your target demographic. There are many different designs to consider. Tech companies tend to go for a more modern or minimalistic aesthetic. Fashion brands have more creative freedom with experimenting with different aesthetics seasonally, with different colors and themes.   So, understand your brand identity and design style.

Build a Social Media Aesthetic for Your Brand

Step 5: A Color Palette to Make a Statement

Color is a powerful branding tool, so make careful use of it. Because they are frequently associated with sentiments and emotions, the colors may tell a narrative. For example, red is associated with excitement, passion, and love. Blue is often linked to feelings of calm and serenity. When choosing colors for your brand, think about what emotions you want to evoke in your target demographic. And keep your brand identity in mind too. Once you’ve decided on your color palette, make sure to use them consistently across all of your branding materials.

Step 6: Balance Is Key

It’s healthy to take inspiration from a variety of places, but you don’t want to borrow elements from other brands. Your brand’s aesthetic should be distinctive enough that people would instantly recognize it as yours, even if there are other competitors in the same industry. You need to find a fine balance between inspiration and copying. Insert your brand’s individuality into the aesthetic. As a result of this, you’ll be able to develop an exceptional design that is completely unique.

Step 7: Visual Storytelling

Visual storytelling is another approach to express the message behind your brand aesthetics. The visuals you choose, such as photos and infographics, can be extremely effective in conveying your message. Incorporate visual storytelling into your marketing campaign and carry out the brand aesthetic forward.

Step 8: Step 8: Be Consistent

Your brand’s visual style must be appropriate for the web, in print, as well as on any social media platform.  You can use a variety of design programs to make sure that your branding is applied consistently. However, the most important thing is to be consistent with the colors, fonts, and overall look of your brand.

Step 9: Listen to the Feedback

Once your brand is created, it’s important to start listening to the feedback of others. Take into account what people are saying about your brand and make the necessary changes. You may also want to consider using social media monitoring tools to help you keep track of what’s being said about your brand online.


So, what’s the takeaway? As you build your brand identity on social media, remember to start with a clear aesthetic that can be carried across all of your platforms. It’s important to make sure each post looks and feels like it belongs in your overall visual strategy. And don’t forget to keep your tone consistent! By following these simple tips, you can create a unified social media presence that will help people remember who you are and what you stand for. Wondering how to create a cohesive social media brand aesthetic for you? Inquivix digital marketing solutions can help you. Contact us today for a consultation.