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Social Media in Korea – Nowadays, social media has become an important part of one’s life. It plays a vital role in transforming people’s lifestyles. Social media includes social networking sites and blogs where people can easily connect with each other. People in Korea also use social media in their day-to-day lives. The most popular social media platform in Korea is Instagram. They make use of their social media to build and grow their businesses.
What Is Social Media in Korea?
Social media in Korea is the process of using social media to find and connect with your audience. You can also build your brand and generate income through it. Brands must create original content modified to their audience’s demands and interests, and track the engagement rates of the content using analytics to succeed in social media in Korea, and we can use this data to improve continuously.
In the growing stage, brands use social media marketing to make users come to a company’s website so that they can sell their products or services. Social media profiles are seen as an addition to a brand’s website. Content should be designed for and published directly to a social media platform to increase the likelihood of user engagement and please social media algorithms.
Why Do You Need Social Media in Korea?
The center of social media evolution is the South Korean market. When penetrating the South Korean market, social media marketing is unquestionably a fundamental part of a brand’s marketing strategy. South Korea is one of the world’s most connected countries, which is coupled with a high rate of active social media users.
Before the supremacy of western social media platforms, the widespread use of social media began. South Korea has a truly distinctive social media ecosystem. Proper strategy and implementation are required to navigate through the crowded field of domestic and western social networks. As of January 2022, South Korea has an estimated 44 million active social media users, with a penetration rate of 87%. Some of the most popular social media platforms include KakaoTalk, KakaoStory, Instagram, Facebook, and YouTube.
What Are the Benefits of Social Media Marketing?
Social media marketing has a lot of benefits. Some of them are to increase trustworthiness and brand recognition, increase the level of customer service and satisfaction, foster online communication, become part of the zeitgeist, increase revenue with social commerce, and many more.
Increase Trustworthiness and Brand Recognition
The internet is a dangerous place, and that has made it a veritable playground for hackers, scammers, and cybercrime. These crimes have three main categories: buying scams, identity theft, and monetary funds. People who were surveyed by the European Commission said that 56% of them had been scammed at least once in the last two years.
Nowadays, consumers have become more aware of the threats to privacy and security online. So, before they proceed with transactions with a new or unknown business, they look for demarcations of trustworthiness. Research shows that having a social media presence that is active, alive, and presents a consistent view of the brand can improve the level of customer trust.
Increase Customer Satisfaction and Service
One advantage of social media for brands is that it gives them direct access to the audience. Customers can directly interact with brands in real-time. This can have both positive and negative impacts on the brand. Businesses that take advantage of the real-time feedback provided by social media, listen to their followers and react accordingly. Consumers can praise or criticize your brand. The brand’s reputation depends on how quickly and politely you respond to them.
Brands that don’t take advantage of this can appear uncaring and make consumers frustrated or lose brand loyalty. Customer service and satisfaction can be improved both publicly and privately. Public comments are the best way to show the customers that you’re a trustworthy and approachable brand.
Encourage Online Community
Social media has taken over the world because it gives voice to the people that we barely hear from or see in traditional media and it connects different people with others like them. Virtual communities are a place where they all feel seen and heard more than in their day-to-day lives. Brands that highlight the core issues and values that are important to the brand and their customers know the importance of online communication.
By speaking to the hearts of the targeted audience, the brand can get more engagement and loyalty. Google calls this type of community-building practice “identity loyalty.” When the brand tells powerful and authentic stories that resonate with the consumers, they tend to participate in promotional activities such as telling their friends and family about the brand, and this can reach more customers.
Participate in Zeitgeist
It is important for a marketer to stay on top of societal trends. It is because when there is a massive shift in lifestyles, opinions, or habits, consumers can, and if you are not changing with them, you’ll be left alone without an audience. This can be done by listening to what your audience is talking about on social media, and then you can identify the content they will resonate with and join the conversation in creative ways that entertain your followers.
Increase Revenue Through Social Commerce
Social media is now deeply ingrained in the customer journey, with 74% of consumers consulting the medium before making a purchase. Social media platforms are realizing that streamlining the customer journey is the way forward. Social shopping takes advantage of the increasing presence of brand inventory online. While brands sustain their traditional e-commerce stores housed on websites, in-app stores, and shoppable images enable users to view, save, and purchase products all in-app.
Social media is one of the most important ways to improve and expand any type of business. Social media marketing is a powerful tool and holds many benefits for the company. As it is a constant process that needs to be part of the overall marketing strategy and the daily routine, As it is a continually evolving practice, we must always strive to be creative and on-trend to showcase the great brand that you are to your audience.