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Tokopedia – How to Run Effective Marketing Strategies in Indonesia through the Biggest Online Marketplace


Tokopedia marketplace – Indonesia is a vast and diverse country with over 250 million people. This makes it a great market for business owners looking to expand their operations into new regions. However, doing effective marketing in Indonesia can be tricky because of the many different cultural and linguistic factors at play.

In this blog post, we’ll discuss some tips on how to market your business in Indonesia through local online marketplaces (Tokopedia). We’ll also take a look at one of the most popular online marketplaces in Indonesia and what you can expect from them. So, if you’re looking to do business in Indonesia, read on!

What Is Tokopedia?

Tokopedia with the mission to democratize commerce through technology was founded in 2009. The co-founders William Tanuwijaya and Leontinus Alpha Edison who grew up in Indonesian small towns experienced distribution discrepancies compared to big cities. This inspired the founders to create an Indonesian technology company specializing in eCommerce that would address this. Tokopedia, since its launch, has been helping the digital transformation of Indonesia with all its services. 

What Is Tokopedia?

Tokopedia was the most popular local e-commerce website on a desktop in Indonesia in 2019, according to iPrice Group’s study, with 65.953 million average monthly visits and a 25% share of the market during July through September.

On May 17, 2021, the combination of Tokopedia and Gojek was announced, resulting in a new holding company called GoTo

What Is Tokopedia Used For?

What Is Tokopedia Used For?

The online marketplace Tokopedia offers a free C2C commerce platform for vendors and consumers. The marketplace enables merchants to reach out to a significantly wider audience than other channels. There are also authorized dealers for well-known brands that may do B2C sales. Through its marketplace items, Tokopedia offers millions of things in 25 categories.

Tokopedia’s customers can buy a variety of digital items and other services and products from merchants who are striving to satisfy the demands and requirements of each consumer.

Is Tokopedia Available Worldwide?

Tokopedia only offers services in Indonesia. Tokopedia has its own delivery service, TokoCabang, which provides service in several Indonesian cities. They do not, however, deliver packages to other countries.

How Many Customers Does Tokopedia Have?

It has been backed by SoftBank, Sequoia Capital, and Alibaba Group. Based on a CNBC report more than a decade on, under the GoTo Group, Tokopedia counts a network of more than 11 million merchants and 100 million active users, who last year contributed 1% to Indonesia’s $1.1 trillion gross domestic product.

How Can I Sell My Products in Tokopedia Indonesia?

To sell on Tokopedia, you must first register as a seller on the Tokopedia e-Commerce website and then upload your product listings. Anybody with a bank account, an ID number, a fax number, and items to sell may advertise on Tokopedia. 

How Do I Become a Seller on Tokopedia?

A local agent or distributor may be beneficial to foreign firms looking to sell their products or services in a location in the country. Such a relationship must be declared with the Ministry of Trade (MOT), which distinguishes between agents and distributors. This will enable the country to keep track of the sellers, as well as ensure security for the involved parties.

Effective Marketing Strategies You Can Try On Tokopedia

Effective Marketing Strategies You Can Try On Tokopedia

Have you started a store on Tokopedia and put up all your items? Now is the time to introduce your business to millions of people so that they visit Tokopedia! For those of you who just opened a shop, there’s no need to be concerned about how to promote it.

Here are some effective marketing techniques that you may try to believe that store marketing is simple!

Share Your Shop on Social Media

According to a study from Social Media Today, more than 90% of small and medium enterprises are now using social media for their marketing. Seeing this fact, there is no denying that to get the attention of consumers, you must have social media. 

If you manage your social media effectively to promote Tokopedia as the one-stop solution for your consumer’s needs, you can direct more web traffic to your shop. Note: Don’t forget to include your shop link on your social media profile to make it easier for potential buyers to discover your shop on Tokopedia.

Create a Store Promo

Who doesn’t like promos? According to research from Market Track, 80% of shoppers will choose items from stores with more attractive promotions than other stores.

You have the ability to customize your store promo code on Tokopedia with the Store Voucher feature. Store vouchers are a free feature from Tokopedia that allows sellers to create their promos. So, you are free to determine the promo period, promo budget, and the type of promo you want.

Post Your Products on Affiliate Marketing by Me

Post Your Products on Affiliate Marketing by Me

One of the advantages of selling on Tokopedia is that you can invite many people to market your products with the Affiliate Marketing By Me feature. Affiliate Marketing is a promotional feature with no upfront capital that can reach marketing further. Your product will be recommended by affiliates on various social media, forums, and/or websites to reach more potential buyers. Affiliates are Tokopedia users who promote the seller’s products and get a commission as determined by the seller.

Note: You will only pay a commission if your product has been successfully sold by the affiliate, so you can avoid the risk of loss. You can keep track of this data and know which affiliate partners to come back to as well. Is it easy to market your store and products on Tokopedia? Come on, market your shop and products right now!


Tokopedia offers a unique opportunity for businesses to market their products and services in Indonesia. With over 188 million active users, the potential to reach a large audience is there. Consequently, the same number of people can discover your company if you utilize this wonderful e-Commerce platform.

However, marketing on Tokopedia requires a different approach than other online platforms. By understanding how to use the features of Tokopedia, businesses can create an effective marketing strategy that reaches more Indonesian consumers. If you’re looking to do business in Indonesia, reach out to the digital marketing experts at our company now and let us help you get started with Tokopedia.