What Market Does Everland Resort in South Korea Cater To and How Does It Attract Them?

Do you ever dream of escaping the hustle and bustle of everyday life and immersing yourself in somewhere where excitement meets adventure? Look no further than Everland Resort in South Korea! This expansive theme park and resort offers something for everyone. 

Designed to accommodate tourists from around the world by catering to different tastes, needs, and interests; Everland Resort instantly draws people in with its captivating attractions. In this blog post, we’ll explore what target market(s) it caters to and how it successfully attracts visitors year after year.

Everland Resort, Seoul, South Korea

Everland Resort is South Korea’s largest theme park located in the city of Yongin, Gyeonggi Province. It was founded and is operated by Samsung Everland and has been in operation since 1976. The park features various attractions such as roller coasters, water rides, and animal exhibits. It also has a zoo, a botanical garden, a golf course, a racing track, a Caribbean bay which is a humongous adventurous water park, and more. Everland Resort also has a variety of shopping, dining, and entertainment options, making it a popular destination for both locals and tourists.

What Is Everland Resort’s Target Audience?

Everland Resort caters to a wide range of people, from families with young children to thrill-seekers. The park’s attractions and activities are designed to appeal to people of all ages and interests. With a diverse range of offerings, including roller coasters, water rides, and animal exhibits, there is something for everyone to enjoy. Since it includes more than just a theme park with its accommodation options as a resort, the target market is even more extensive as it caters to both locals and tourists looking for a weekend getaway, a day trip, or even a week-long stay at the resort while enjoying the activities offered by the theme park.

How Does Everland Resort Successfully Attract Its Market?

Everland Resort has been successful in attracting its market through a combination of factors. One of the key factors is its location, which is easily accessible from the city of Seoul. The park also offers a wide range of attractions and activities, which appeals to a broad range of people. Additionally, Everland Resort has a strong marketing strategy, which includes targeted advertising, social media campaigns, and collaborations with popular influencers.

Another factor that contributes to the success of the park is its commitment to providing a high-quality experience for its visitors. Everland Resort has invested in new attractions and facilities, such as the water park and animal exhibits, to keep visitors coming back. While all the rides are built for ultimate enjoyment, the express roller coaster is phenomenal and perfect to attract adventure enthusiasts. 

The park also has a strong focus on customer service, ensuring that visitors have a positive experience while at the park. It is also built in the most aesthetically pleasing way, so Gen-Z that is immersed in capturing and sharing photos across their socials can have the time of their lives. This itself is a great way to draw in more visitors as the experience among the beauty of Everland’s main attractions is unmatchable. They have also collaborated with many other tourist attractions in Seoul and offer affordable day tour packages with beautiful locations like Nami Island, Garden Of Morning Calm, and more. This way people intending to explore the whole of Gyeonggi have a great opportunity at a better price along with a guide! 

Yet, its biggest marketing campaign to date and most successful one was the collaboration with BTS which gave the theme park an immediate hike in its sales and profitability, becoming more appealing than ever to both locals and tourists.

Everland Vs Lotte World: What Seoul Theme Park Has Better Marketing?

When it comes to theme parks, Seoul is home to two of the world’s most popular entertainment attractions – Everland and Lotte World. While both are loved by thrill seekers from far and wide, the marketing strategies employed by each theme park are quite different. Everland has a more traditional approach with a focus on print media, billboards, and traditional advertising methods to draw in crowds. Yet, Everland strategically positioned itself above the rest by collaborating with the world-famous K-Pop idols, BTS, which boosted their sales and got a hold of one section of their target market, which is young adults. 

On the other hand, Lotte World relies heavily on digital advertising platforms like social media, email lists, and influencers to create brand awareness. In terms of success rate, Everland’s classic outreach strategy still appeals to many families due to its perceived reliability. Meanwhile, Lotte World’s creative use of web-based marketing techniques has allowed it to target younger audiences more effectively. Ultimately this shows that there is no one-size fits all approach when it comes to theme park marketing and that as technology evolves so do the approaches organizations take toward reaching their customer base.

Lotte’s world’s most impressive feature in comparison to the Everland theme park is its central location, much less of a hassle to reach than the latter. Additionally, its indoor and outdoor adventures give theme park enthusiasts an opportunity to have fun undeterred by the weather, unlike Everland which has only three indoor attractions. This is a huge marketing opportunity that Lotte world continuously focuses on in its marketing campaigns.

How We Can Improve Your Theme Park’s Marketing In South Korea

As a digital marketing agency specializing in South Korean marketing along with international expertise there are many marketing strategies that we can utilize to penetrate the South Korean and global market. These strategies range from search engine optimization (SEO) on Naver, Google, and other relevant search engines to social media marketing, influencer partnerships, viral giveaway campaigns, email marketing, content marketing, online advertising, and more.

Identifying And Attracting The Right Market

An important part of effective marketing is to know exactly who your intended target audience is. While theme parks are, essentially, for various demographics, there are key differences between what different theme parks may offer. For example, Everland Resort caters to all people from diverse demographics; they also offer activities and accommodation options. 

Similarly, certain theme parks may only have activities, while certain parks may cater towards child-friendly activities more, and so on. We can help identify who the ideal customers of the theme park may be and use targeted strategies that reach them effectively. 

Search Engine Optimization For Naver And Google

One key strategy that we will use to improve a theme park’s marketing is SEO. This involves optimizing the theme park’s website and online content for search engines such as Google and Naver. By using keywords related to the theme park, such as “South Korean theme park” or “family-friendly amusement park in South Korea,” the agency can help the website rank higher in search engine results. This can lead to increased visibility and more website traffic for the theme park.

Social Media Marketing

Social media marketing is another important strategy that will be used to improve a theme park’s marketing. By creating and managing social media accounts for the theme park on platforms such as Instagram, Facebook, and TikTok, we can ensure the theme park reaches a wider audience and increase brand awareness. The agency can also use social media to promote special events, discounts, and other promotions to attract more visitors to the theme park.

Email Marketing

We are capable of collecting email addresses from visitors and potential visitors, and sending out targeted emails with information about upcoming events, promotions, and other news related to the theme park. This can help keep visitors informed and engaged with the theme park, and increase the likelihood of them returning for another visit.

Content Marketing

Content marketing is another effective strategy that a South Korean digital marketing agency can use to improve a theme park’s marketing. By creating high-quality, informative, and engaging content such as blog posts, videos, and infographics, the agency can attract more visitors to the theme park’s website and social media accounts. By providing valuable information about the theme park’s attractions, events, and other offerings, the agency can help build trust and credibility with potential visitors, making them more likely to visit the park.

Digital Advertising

Online advertising can be a powerful tool to reach more people and increase the visibility of the theme park. A South Korean digital marketing agency can use various online advertising platforms such as Google Ads, Naver Ads, Kakao Ads, and Facebook Ads to target specific audiences and promote the theme park. By using a combination of search, display, and video ads, the agency can increase brand awareness and drive more visitors to the theme park.

Hire Digital Marketing Professionals To Successfully Reach Your Target Audience

Seoul’s Everland Resort is a world-renowned theme park that has successfully tapped into its target market. The Korean attraction brings in locals and international tourists alike by utilizing powerful marketing strategies. If you want your theme park to stir up similar success, hire digital marketing professionals who can help you reach your target audience no matter where they may be. Utilize SEO tactics specifically designed for Naver and Google so that potential customers in South Korea can easily find your business online. In addition, create captivating social media posts and email content to promote special events or discounts at your resort. By following these steps, you can give your theme park the best chance possible of becoming a top destination in South Korea.

FAQs

How Can You Reach Everland Resort?

You can hop onto a bus (5002) from Gangnam Station and you will arrive at Everland within one hour. If you intend to travel by subway, hop onto the Seoul subway line but this will include many transfers. From Gangnam Station, you will need to get on Line 2 to Jeongja Station after which you must get on the Sinbundang Line to Giheung Station and switch to the Bundang Line to Jeondae Everland Station. Then, you can take the free shuttle service offered to those visiting Everland!

Do I Need Digital Marketing For My Resort?

Yes, absolutely! In this digital era, digital marketing is a must-have tool for any business. It allows you to reach potential customers in an efficient and cost-effective way. Digital marketing helps you get your message out there and attract more visitors to your resort. You can use it to create brand awareness and visibility, increase website traffic and improve customer service. You can also target specific customers, such as those interested in luxury holidays or family getaways, with tailored campaigns. Digital marketing is a great way to showcase your resort’s quality and services, allowing you to stand out from the competition and make sure that potential customers know about your business. If you are unsure of how to do this, contact Inquivix and we will do it for you!