WordPress Development – Why Is It the Best Platform for Your Business?

WordPress development has benefitted every business, in today’s digital world, should establish its online presence. Gone are the days of simple HTML pages. A business needs an interactive and creative website that represents them up to its professional standards. Not everyone has the capability to meet the high technical demands of web development. 

With its easy-to-use custom plugins, WordPress is a complete content management system (CMS). It offers you custom WordPress themes and layouts where you can design your site to meet your demands. If you are a small business, just starting to make your presence online, WordPress should be your go-to website developer. Being a popular platform, the WordPress community is spread far and wide and is always ready with support. Here we have eight reasons why a WordPress site is the best option for your web development. 

What Is WordPress?

WordPress is an open-source platform that offers website building and content management. It is the easiest and most dynamic website creation platform at the moment. It has a vast community of users because of its open-source software which comes free of charge. Anyone can learn and modify it to suit their needs.

WordPress sites are versatile, which you can use for blogging, portfolio web pages, businesses, and e-commerce. With its flexible and easy user interface, the WordPress platform is the best solution for both small and large businesses to create their web presence.

What Is a WordPress Website?

A WordPress site is one that uses the WordPress platform for its content management. It uses WordPress for both backend and frontend functions. The backend of the site is where the user logs in to create and update content. The front end is the interface with which a visitor to the website interacts. 

You can create blogs, e-commerce, and business sites for your organization. WordPress is also suitable as a portfolio site where you can show your creative work to potential clients. A membership site where you can put information behind a paywall or a forum where visitors can ask and answer questions can easily be done with additional WordPress plugins. 

If you are looking for a way to make your event a user-friendly experience, a WordPress site is a great way to share the venue, dates, tickets, and other details. With a special WordPress plugin called ‘WordPress LMS’, you can even create an e-learning platform where students can follow courses and track their progress.

WordPress.com vs. WordPress.org

When you look up WordPress, you must have come across these two different domains; WordPress.com and WordPress.org. Let’s take a look at the differences between these two platforms.

WordPress.com

This is the hosted version of WordPress sites, where you can create an account and build a website or a blog. It will have a URL or domain that looks like ‘business.wordpress.com’. You can get a custom domain with a paid upgrade, with some additional features like Google Analytics integration, extra storage space, your own plugins, and your own themes.

WordPress.org

If you already have your own server or domain, you can download the WordPress software from WordPress.org and install it. It is open-source and free to download and use. If you are hosting your site on a web hosting platform, there’s a chance that they offer to install WordPress for you.

WordPress Features

According to WordPress.org, more than 43% of the web is supported by WordPress. From blogs to complex enterprise web pages are built with WordPress development. There are thousands of custom plugins that expand what WordPress can do. WordPress developers are also free to do whatever they like with the WordPress source code without any licensing fees. 

Here are some of the features that come as standard with WordPress. 

The simplicity and flexibility of WordPress allow you to easily create your website and publish it with ease. It also offers publishing tools where you can create drafts, do revisions, and schedule publishing. If you are a WordPress admin, you can easily control who has access to WordPress user management features.

WordPress has easy-to-use media management which a WordPress developer can utilize to create engaging content. Furthermore, the easy WordPress theme system makes it easy to customize your website. WordPress has its own default content types, but you can create your own custom post types and metadata. 

Why Is It the Best Platform for Your Business?

We have talked about what WordPress is and some of its features. But how does it help you grow your business? Every business, small or large, needs a website that its customers can reach out to. Creating an interactive site can be intimidating. That is why we say WordPress is the best platform for your business to create a website. Here are eight reasons why you should use a WordPress site. 

#1 WordPress Is Open Source and Free

Open source and free means that you are free to download, use, modify and build upon it. Especially for a small business with budget constraints, this is a great opportunity. 

#2 Easy to Use and Learn

It is easy to learn WordPress development. A person with little to no technical knowledge can easily add and manage content without hiring WordPress developers. 

#3 SEO-Friendly

Having an online presence requires being SEO-friendly. WordPress is made to be SEO friendly with its responsive design, customizable meta tags, and other similar features.

#4 Plenty of Free Themes and Plugins

There are free themes and plugins available for WordPress developers to use. WordPress plugins allow you to customize the features of your site according to your requirements.  Being able to create a custom theme can make your website stand out from the rest.  WordPress users can learn theme and plugin development easily as well.

#5 User-Friendly Interface

The user-friendly interface of WordPress can be used to easily create web pages, posts, forms, and manage media by technical or non-technical users.

#6 Different Media Support

Having interesting and engaging content is key to the success of a website. Being able to utilize different types of media is important for this. WordPress supports different types of media and has built-in features that allow easy management of them. 

#7 Supports Multiple Users

If you have a website, you need to have various users accessing the site; managers, developers, writers, etc. WordPress supports multiple users and allows the admin to control the level of access.   

#8 Large Community Support

Since WordPress is the most popular and used CMS and website creator, it has a worldwide user base. With its open-source code, it has millions of users, plugin and theme developers, and many WordPress communities and discussion forums. You can easily reach out to them for support if you are new to WordPress development. 

Conclusion

In the competitive digital marketing world, having your own website is a must for any business. WordPress lets you build and manage your own site with its user-friendly interface, freely available plugins and themes, customizable features, and large community support. If you are a business owner looking to mark your online presence, WordPress is the best choice for you.