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Are you the type of person who likes to buy your groceries in a box? If so, you’re not alone. Boxed packaged goods are becoming increasingly popular, and manufacturers are starting to take notice. In this blog post, we’ll take a look at some of the latest trends in boxed packaging and discuss some of the materials that are being used.
What Are Boxed Packaged Goods?
Boxed packaged goods are products that are sold in a box, usually with a lid. The boxes can be made of cardboard, plastic, or other materials. Boxed packaged goods are often used for food items, but they can also be used for other products such as cosmetics, cleaning supplies, electronics, etc. Using packaging boxes can help protect the goods during transportation. Boxed packaging can also be used to create a more professional look for the product. Remember that boxes are the greatest product packaging for delivering your goods securely to clients.
The Benefits of Custom Boxed Packaging
Packaging is important for piquing your consumer’s attention, whether it’s cosmetics, electronics, or anything else. Packaging might be the difference between a sale for you and one for your competitors when you operate in a heavily competitive market. Here are some of the advantages of custom boxed packaging.
Better Customer Experience
Every component of the product must be designed to benefit the client, from the box to the advertising. Packaging that stands out and delivers the appropriate message distinguishes your product from the competition. The right kind of packaging might enhance the product inside, creating a sense of exclusivity when the customer purchases it. Even if the product inside is precisely what they require, if the packaging claims otherwise, no one will be satisfied.
This isn’t required for every product. But it is an opportunity to exhibit your company’s name or logo. Branding is crucial in establishing a sense of trust and credibility for customers when they see your product. It can double as advertising.
Keep the Product Protected
Having a strangely shaped or breakable item may be inconvenient to handle, especially during shipment. One of the advantages of bespoke packaging is that you know precisely what your package contains and can be more confident in its safe delivery.
Latest Trends in the Boxed Packaging Industry
For many of the products, the packaging is an important aspect. It is not just about protecting the product, but also about marketing it and creating a visual identity. However, like any industry, boxed packaging is constantly evolving. So, what are the latest trends in this field?
Digital printing involves generating physical product packaging images or graphics that influence their appearance. Packagers have far more freedom to personalize and customize products with digital printing.
Many of the most well-known product brands have experimented with customized packaging and discovered a significant return on their investment. Customized packaging allows a company to get its name and brand out there in a way that sets them apart from the competition.
Flexible packaging materials have advanced to the point where they can be used in far more consumer goods than previously. Its improved cost-effectiveness, better shipping features, and practicality for eCommerce have made it a top choice for many brands.
Recycled Packaging Materials
Recycled packaging is a key component of the global sustainability movement, as over time most packaging waste has ended up in landfills. Recycling has become simpler and more convenient than ever thanks to technological advancements.
Minimalist Product Packaging
The minimalist product packaging box is popular among environmentally responsible consumers who prefer goods with less packaging. This is especially true in the contemporary food packaging sector.
E-commerce and Packaging
As e-commerce has grown more common, specialized packaging for e-commerce has increased in popularity. Products must be professionally presented, preserved, and satisfy customer expectations. Many customers share their unboxing experience on social media, putting the product’s packaging in the limelight.
Packaged goods producers should consider their responsibility for sustainable and ecologically sensitive items. Many businesses have made the shift to biodegradable packaging composed of compostable materials such as paper or hemp. Others are concentrating on reducing the amount of packaging that a product contains. It lowers the product’s weight and shipping cost while also sending a good message to customers.
Boxed Packaging Materials
With the advancement of technology and design, boxed packaging has also evolved. Boxes are now made of different materials like cardboard, plastic, and others. The trends in sustainable and eco-friendly movements have also influenced the material choice for packaging. Here are some of the more popular materials for packaging boxes.
Paperboard boxes are made of wood pulp and, in some cases, 100% recycled material. Paperboard boxes may be molded to create customized shapes. Paperboards are a cost-effective and affordable packaging alternative. You may safely package electronic products if you apply anti-static chemicals to paperboard boxes.
Rigid boxes are comprised of four times thicker paperboard than paperboard, which makes them considerably more durable. Stiff structures and significant weight and density distinguish rigid boxes. A rigid box can be customized. They are one of the most costly packaging materials, which is why they’re used for premium items.
Corrugated boxes or cardboard boxes are often used for export and retail packaging. A corrugated board is a multi-layered paper that includes a corrugated layer between the outer and inner layers of heavyweight paper for insulation, protection, and strength. Corrugated boxes are frequently constructed of recycled paper, making them both environmentally responsible and inexpensive. A cardboard box can be trimmed and molded to fit the shape of products in order to deliver well-packaged retail goods to your clients
Although plastic packaging receives a lot of attention because of its environmental consequences, it is actually one of the most effective packaging materials available. Plastic packaging has a number of distinct advantages, including its strength, durability, and resistance to moisture. They may also be molded in a variety of forms. Plastic boxes are highly durable and, in some cases, recyclable if produced using the appropriate kind of polymer.
Chipboard packaging material is a form of paperboard that is made from recycled paper. Reclaimed paper is compressed and then bonded with resin in the production of chipboard packaging. Chipboard is not only environmentally friendly but it’s also manufactured from recycled content. They are inexpensive to produce and can be readily modified. Chipboard packaging is generally a lightweight material that can also be heavy-duty depending on the thickness.
While custom boxed packaging might seem like an unnecessary expense at first, there are several benefits that can make it a worthwhile investment. Not only does customized packaging look professional and high-quality, but it also helps to build brand recognition and increase customer loyalty. Additionally, thanks to the latest trends in digital printing technology, it’s now easier than ever to create personalized boxes that reflect your unique brand identity. So if you’re looking for a way to take your business to the next level, consider investing in some custom boxed packaging!