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Google Ads Types – What Can You Use for Your Business

Google Ad types are one of Google’s online advertising programs that can be used to promote a business, help sell products or services, raise awareness and increase traffic to your website. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer. 

What Are Google Ads?

Google Ads are the most popular Pay Per Click (PPC) and internet advertising platforms. Google is the best search engine among other search platforms. It’s not just the size and popularity of Google that makes Google Ads an appealing platform. It has an incredibly robust advertising service with options, features, and other tools that cannot be obtained with other PPC platforms. Google Ads offers its users a vast number of format types. 

There are a lot of Google ad types, and all of these can be a touch overwhelming for marketers. Before diving into all the ad format types, it is essential to know the fundamental components that make up an ad. Some of the basic ad components are always present no matter what type of ad format you choose. These are some of them: headlines, sub-headlines, body or description, URL, and landing pages are some of them.

Why Advertise on Google?

In order to spend money on ads to reach the target audience, it’s better if we spend it in the right place. Google is the best place to advertise and invest money in. Google Ads have become increasingly more popular among businesses across all industries. Google Ads are an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer.

The Importance of Using Ads Types for Your Business

Even though Google Ads are the best place to advertise unfortunately, Google Ads has a complicated interface and a steep learning curve. If you don’t know what you are doing you can end up targeting too broad of an audience and spend money without turning into profit.  So it’s best to begin by learning the necessary terminology and knowing not only the campaign and Ad types available but what you can realistically expect from them. 

Different Google Ads Types for Businesses 

Google has many ways to show Ads and there are several popular Google Ad types. The different types of Google Ads are Text Ads, Responsive Search Ads, Dynamic Search Ads, Image/Display Ads, App Ads, Video Ads, Shopping Ads, and Call Ads. Each Ad type serves a different purpose.

Text Ads

The most familiar Ad type is the text Ad to the general Google audience. Anyone who types in a search query sees them at the top of the result page. Text Ads is the most basic but nowadays they have become more complex than they used to be. 

Responsive Search Ads (RSA)

This is much like expanded text Ads. Google is shifting away from text Ads into responsive Search Ads because they essentially double down on all areas where expanded search Ads succeed. 

Dynamic Search Ads

Dynamic Search Ads are worth considering when you have a well-developed website. These Ads are meant to offer an easy way for customers to find what you offer on your site. 

Image/Display Ads

These Ads run on the Google display network. Display Ads can be static, moving, or interactive graphics. We need to produce those graphics and must do so within the parameters of Google’s display ad specifications. 

App Ads

These Ads are used when you are promoting an application. They Ads are displayed for mobile users. They will be mainly displayed on mobile phones and tablets. To cover all placements in-app campaigns, add all types of creatives. There are options to add text and images. Html5, animations, and videos. Each type is responsible for a different Google network.

Video Ads

Video Ads is a good bet for most businesses. They have a far higher engagement experience than other kinds of Ads. The only downside is their cost. Of all the other Ad types, video Ads are the most expensive. But if you have the budget and resources to invest in video Ads it’s worth the price. 

Shopping Ads

Shopping Ads are effective because of their interactivity and their wide reach. It is effective for businesses that are trying to sell a wide range of products. Shopping Ads are popular in search. Shopping Ads shows up far less than other search Ads, but this can work in the advertiser’s favor since they are only directed at users who are extremely likely to be looking for a product to purchase.

Call Ads

This unique Ad includes a prompt to call a phone number. They are only displayed on mobile devices and operate as normal search Ads for the mobile audience. This is the best option for businesses that relies on phone sales. 

How To Choose The Right Google Ads Type For Your Business?

It is important to select the right Google ad type for specific businesses. Setting up your paid campaigns on Google is relatively easy and quick. Mostly because the platform takes you through the setup and provides helpful hints along the way. What may be less obvious are all the additional things you need to do to make sure your ads are optimally set up and easily trackable. These are the steps you’ll take once your ads are submitted for review.

Link Google Analytics 

 Google Analytics is set up on the website so that you can track traffic, conversions, goals, and any unique metrics. You can also need to link your analytics account to Google ads. Linking these accounts will make tracking, analyze, and report between channels and campaigns much easier because you can view these events in one place. 

Add UTM Codes 

Urchin Tracking Module (UTM) codes are used by Google to track any activity associated with a specific link. UTM codes will tell you which offer or ad led to conversion so you can track the most effective parts of your campaign. UTM codes make it easier to optimize Google Ads.

Set Up A Conversion Tracking

Conversation tracking tells exactly how many customers you’ve acquired from your Ad campaigns. It allows you to track sales on your website, app installs, or calls from your Ads.

Integrate Your Google Ads With Your CRM

Integrating Google Ads with your CRM gives you the ability to track which Ad campaigns are working for your audience so you can continue marketing to them with offers that are relevant


Google Ads are the most popular and in-demand ad platform to sell the products or services you offer. There are a lot of Google Ad types, but each business needs different Google Ads to build their business. The Google Ads may differ according to the business type. Each business needs to know what type of Google Ads are right for their businesses and how to use those Google Ads to improve their businesses and achieve their target goal.