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Google is a global platform that keeps on offering us numerous services. Among the many services it provides, Google My Business or GMB profile can be recognized as one of the most important tools for businesses.
Do you really need a Google My Business optimization service for your business?
Yes, you do! This post will provide you with all the information that you must know about Google My Business and why it is important to optimize your GMB profile.
What Is Google My Business?
Google My Business, which is also known as Google Business Profile, is a free tool by Google. This tool enables you to effectively manage and optimize your business profile on Google. It also permits you to include information, photos, and videos of your business. You can include your location, business hours, contact information, products, and services your business offers. This makes it more convenient for your customers to reach you.
Why Do You Need A Google My Business Account?
Creating a Google Business profile can facilitate your business in numerous ways. What are the advantages of having a Google My Business Account? Here are some of the good reasons for you to have a Google My Business account for your local business.
To Get Discovered
One of the major reasons why you need a Google My Business account is to be easily discovered by people all around the world. Google is the most widely-used website in the world and therefore, having a business profile on Google can effectively bridge the gap between your business and your customers. A Google My Business profile helps people to discover your business whenever they are searching for products or services similar to yours. On top of that, your Google My Business listing can help people find your location in Google Maps increasing your Local SEO.
To Control Your Online Business Information
A GMB profile shows your location, contact details, business hours, products, and services as well as photos and videos. What is shown on your GMB is completely under your control and you can curate what is shown on it. This makes it easier for your customers to discover your business and what it has to offer.
To Build Your Credibility Through Reviews
Reviews play an important role when it comes to business. Reviews are evidence that can prove the trust and credibility of the products and services your business provides. The positive reviews that you get for your business can potentially attract your future customers and hence make your business a successful one.
Ways To Optimize Your Google My Business Profile
One of the major features of Google My Business Profile is that it is dynamic. For Google to utilize and prioritize your My Business Profile for the searchers, you must include all information and keywords. Therefore, with this information at hand, Google will select the relevant keywords of your profile to support the searcher and prioritize segments of your profile to match the keywords that were searched by your customers.
Apart from that, here are some more tips to follow to optimize your Google My Business Profile to raise your business listing.
#1 Completing All Elements Of Your Profile
One of the mandatory things that you must do when handling your Google My Business profile is to complete all the elements of your profile with accurate and reliable information. In general, searchers are more compelled to consider a certain business as reliable if it provides all the information that they are looking for. Completing all elements will improve your score in the Google listing, and help to increase your visibility on Google.
Do not stop there. Make sure to update your business information regularly. For instance, if you change your hotline, updating the contact details is the next thing you should do after changing the contact number.
#2 Adding Real Images And Videos Of Your Business
Adding real images of your business for the logo and the cover photo is another way to optimize your profile. It is best to include images that can effectively depict your brand and business. Most importantly, make sure to add images and videos of the location where your business is based at. This will help the searchers to locate your business premises if they want to visit. Adding images and videos of your products/services will increase the engagement and interest of your potential customers generating more leads for your business.
#3 Including Effective Keywords
Another way to optimize your Google My Business Profile is to select and include the most effective keywords in the profile. Always try to include those keywords naturally in your business description. However, always be mindful to incorporate the most important keywords and eliminate unnecessary ones.
Having difficulties in deciding what keywords to include in your My Business Profile? Our team at Inquivix is here to sort out all your SEO-related issues.
#4 Answering All Reviews And Queries
Now you can understand that a Google My Business Profile is one of the best means to keep in touch with your customers. Therefore, encourage your existing customers to post their reviews on your profile. It is because these reviews will be effective in attracting your potential customers in the future. These reviews will improve your Google ranking as well. You must regularly respond to all the reviews and queries that are posted on your profile.
#5 Use The Free Marketing Tools Of Google
Google is a platform that offers numerous services mostly free of charge. There are free marketing tools available on Google and these tools can be used to optimize your Google My Business Profile.
What Can A Google My Business Optimization Service Offer You?
Apart from the tips mentioned above, there are other strategies that you can try out to optimize your profile. These strategies can be challenging for you to follow. Are you in need of help to increase your ranking in the Google listing? This is where Google My Business optimization services become important.
There are many digital marketing agencies that offer GMB optimization services that help to increase your ranking in the Google listing. They usually offer services from setting up your Google Business profile to managing and optimizing it. Since an agency is always updated on the latest trends and changes in Google, they would know the best way to optimize your GMB profile.
Why Should You Optimize Your Google My Business Profile?
Business optimization is important for consumers to select your business over other competitors. In addition, there are other advantages of optimizing your local business profile. Let’s take a look at some of them.
To Increase Engagement Of Your Business Profile
One major reason why you need to optimize your Business Profile is for quality engagement. Consumers search for information by entering Google and they hardly visit local business websites. It is because business profiles in Google completely answer the queries the consumers have and making Google do the listing of the top businesses is easier than having to check each site. Therefore, having an optimized business profile will help your local business to be open to interaction with more consumers.
To learn more ways to boost your business, read our post on “Boost Marketing – Foolproof Strategy to Show Off Your Business”
To Boost Up Your Local Ranking In The Business Listing
Proximity, relevance, activity, and quality of information are the four aspects that Google considers when ranking business profiles. Therefore, once you optimize your Google My Business profile including the above-mentioned aspects, your information is sent to Google. Thereafter, Google ranks your local business higher in local results. As a result, your business becomes more visible in the local search.
Managing Your Google My Business Profile With Inquivix
Maintaining a Google My Business Profile is much more advantageous in the present local market. It is an important strategy that you should use when deciding on your entire digital marketing strategy. Having a Google My Business profile will do wonders for your local business.
Now you might have a clear understanding of what Google Business Profiles are and what GMB optimization services are. You might have even considered getting your Google My Business account set up straight away. Inquivix is here to help you with your GMB profile setup and management. Reach out to us and we can guide you through the process.
A GMB Profile is essential for your local business to be easily discovered by consumers. Having an optimized Google My Business Profile can improve your Google ranking and make you more visible to consumers in local google search results. A GMB Profile is also useful for handling your online business information and also keeping them updated. Nonetheless, such a Profile can help your local business to win trust through reviews and comments.
Yes, GMB listing is a free service provided by Google to bring physical local businesses online. However, whatever you post in your business profile, whether it’s images, videos, or keywords, should comply with the guidelines provided by Google.