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Instagram Impressions – What It Is and How to Improve in 10 Easy Ways

Instagram Impressions - What It Is and How to Improve in 10 Easy Ways

Instagram impressions are one of the most important metrics that you need to be aware of like an Instagram user. An Instagram impression is simply when your photo or video is seen by someone on Instagram. It’s a way to measure how successful your posts are, and it’s important to make sure that you’re getting as many impressions as possible. In this blog post, we will discuss 10 easy ways that you can improve your Instagram impressions and get more people to see your content!

What Are Instagram Impressions?

Impressions on Instagram are a measure of how many times your content or ad appears on the site. On Instagram, impressions are measured by the number of times a post or ad is shown to users. Unique users are not taken into account when it comes to impressions, so if your Instagram post is seen by the same individual several times, each viewing will be counted as one impression.

It’s not the greatest stand-alone metric to utilize when you’re running an Instagram campaign aiming to reach as many people as possible since impressions on their own don’t take individual users into account. It can, however, be tracked alongside impressions to see how many times people are seeing your postings or advertisements.

What Is Reach on Instagram?

The number of distinct individuals who have viewed a post is known as Instagram reach. This figure is an estimate and may not be accurate. If your account has 100 followers, it is safe to say that your post would have a reach of 100. This metric will tell you how many unique users your post has reached. However, if your impressions are higher than the reach, it means that probably the same user has seen your post multiple times. 

What Is Reach on Instagram

What Do We Mean by Instagram Engagement?

Instagram is a fantastic platform for promoting your business and developing an audience online. With one billion monthly users, Instagram has the potential to produce a high return on investment.

To get the benefits, you don’t only need an audience; you also need engagement. You need comments, shares, likes, and other actions to show that your material is resonating with those who see it. When we talk about Instagram engagement, we’re referring to all the ways people interact with your posts on the platform. This includes things like likes, comments, saves, and clicks through to your website or profile. The more engaged people are with your content, the better it is for your business.

What Is a Good Instagram Engagement Rate?

There is no definitive answer to this question as it depends on a number of factors, such as the size of your audience and how engaged they are. However,  Instagram posts with less than three hashtags receive 12 percent more engagement than those without any hashtags. So, while you don’t need to use all thirty hashtags Instagram allows, using a few can help boost engagement.

Another Instagram engagement booster is using videos. Videos receive 38 percent more interactions than photos. So, if you’re looking to increase engagement on your Instagram posts, consider experimenting with different video formats. You could even try Stories for a greater chance of getting those all-important likes and comments.

And finally, always keep an eye on your Instagram analytics. Knowing which posts are resonating with your audience and which ones aren’t can help you fine-tune your Instagram content strategy for even greater engagement.

What Is Important for the Instagram Algorithm?

Every social media channel has its own algorithm that determines which posts stay on top. So does Instagram.  Instagram impressions are determined by this algorithm. Here we discuss what is important for the Instagram algorithm and how you can improve your Instagram marketing strategy to get more impressions.

What Is Important for the Instagram Algorithm?


The goal of the algorithm is to provide consumers with what they desire (or, you know, a balanced combination of what they want and some diverse and broadening material). Instagram can figure out how to deliver sports highlights to sports fans, astrology memes to millennials, and cute puppy videos to many of us by keeping track of user affinity and being exceptional at identifying what’s in a photo or video.

When it comes to organic content for companies, a system that caters to consumers’ preferences necessitates that their organic material is genuinely appealing to their target demographic in order for the algorithm to display it to them. There’s no easy method to figure out your niche, establish a consistent voice, and tell an important story to people.


The Instagram algorithm identifies the most up-to-date postings as the most important. Newer posts are frequently ranked higher in the newsfeed than older ones, according to Instagram. Though, older posts get their spotlight from time to time. Because of that, when you post on Instagram, it’s important to consider when your target audience is online. For companies, this entails putting up when your consumers are online.

Meaningful Interactions

The algorithm assumes that users who have engaged with your account previously will be interested in your new material. When it comes to determining whether or not to display a post to one of your followers, it looks at your relationship. The algorithm notices whether you follow and message each other, comment on each others’ posts, etc.

But if you have a business account, you’re probably not close with your hundreds of thousands of followers. The algorithm, on the other hand, will recognize that if you have a following who is faithfully and consistently interested in your material. In other words, engaging with your followers does genuinely aid in growing your organic reach making your monthly analytics reports look impressive.

How Do You Increase Instagram Reach?

Increasing your Instagram reach is the next step from Instagram Impressions. If you have a lot of Instagram followers but not many people are seeing your posts, then it’s time to start increasing that reach. Your posts may have a lot of impressions but if they are not getting views from unique users, it would be difficult to generate conversions. That is why increasing your reach matters.  

How Do You Increase Instagram Reach?

Time Is of the Essence

It is a wonderful approach to improve reach by posting when your audience is most engaged. You may keep track of when you post on Instagram manually and examine how your material performs over time or use an Instagram analytics tool. So, how can you tell when your audience is most engaged? Here’s what we have found.

Use the Right Hashtags

The main purpose of hashtags is to increase impressions and reach, and increased reach typically equals higher engagement rates. There’s no doubt that hashtags should be a part of your plan. To get the most interaction out of your hashtags, make sure your hashtags are relevant to you and your content. Using a branded hashtag can increase your brand awareness and reach. 

Curate User-Generated Content

Another way to make sure that you have unique reaches is to post Instagram posts that are curated with user-generated content. They are any type of content that has been created by a customer or fan, as opposed to being made by the company itself. This can be in the form of photos, videos, and even text posts. You can even do collaborations with followers to increase the reach. There are a few things to remember when curating user-generated content. The first is that you have to make sure that the quality is good. No one wants to see low-quality images on Instagram. Make sure that you only post the best of the best. Second, be sure to give credit where credit is due! The audience likes to know that they are appreciated and acknowledged. 

Explore Instagram Stories

Displaying your individuality is a fantastic approach to expand your Instagram community’s reach and interaction. Personal stories are perfect for light, engaging talks. Share a unique experience, ask questions and show your face! It’s crucial for a business to display its face from time to time. You don’t just want to be a logo. Your followers want to know that you’re more than just a name. When users see a face appear on a company’s stories, they are more engaged. If you want to take your Instagram Stories strategy to the next level, consider planning them ahead of time and using Stories Stickers. This may help you to increase your potential Instagram impressions. 

How Do You Track Impressions, Reach, and Engagement?

Knowing the numbers for your Instagram metrics is highly valuable for your Instagram account. There are various ways to track impressions, reach, and engagement. If you have an Instagram Business Account, you can access Instagram Insights and your account analytics.  You can also do this by creating a Facebook business page and connecting it to your Instagram profile. Go to your profile’s “Insights” section to see your profile analytics after they’ve been installed. Information and data from here may assist you in developing your content strategy as well as determining what is and isn’t working.

How to Measure Instagram Impressions?

As discussed above, impressions measure the number of views for each of your posts. This is the total number of views they got and not the unique reaches. This may not give you an accurate value of the reach or engagement, but it would indicate whether your posts are getting out there.  Another way to measure Instagram post impressions is through your Insights. This is only available for business accounts and not personal ones. The Insights will show you how many people have seen your posts in the last seven days, including those who saw them more than once.

It is simple to check Instagram impressions. Simply go to the insights dashboard and you’ll find all of the metrics together. You may also view your activity feed, scroll down, and discover how many impressions your post has received there. On the bottom right side of the screen, you’ll see how many times your post was viewed. It’s that simple to get the number of impressions on each of your Instagram posts.

How to Measure Instagram Impressions?

How to Measure Instagram Reach?

Instagram reach is the number of unique users your posts reached. This does not include the repeated views from the same user. This is a more accurate metric of your total reach. Instagram Insights include this metric in the analytics report giving you an idea of how your posts perform. Reaching unique users, compared to impressions, is a better way to generate conversions. For example, if your post has 100 impressions but only 20 reaches, that means only 20 users saw it. Your chance of making a conversion is very low. Therefore, this value tells you that you need to change your social media marketing strategy to improve your reach.

How to Measure Instagram Engagement?

The term “engagement rate” refers to the percentage of interaction that social media content receives as compared to the number of people who see it or reach for it. In other words, how many of the individuals who saw your post engaged with it? There are a few routes to get there. You might calculate an engagement rate by impressions, posts, reach, or followers. It all depends on your social media objectives.

You’ll need access to the metrics we discussed before. You may use Instagram’s Insights tool or one of these other great Instagram analytics providers to gain access to that delectable data. Once you’ve gathered your statistics, utilize one of these Instagram engagement calculators to get your rate.

Instagram Reach vs Impressions

Instagram Insights allows you to measure and monitor a wide range of metrics that are helpful to any company. Reach and impressions are two crucial metrics to measure. It’s critical to research your Instagram reach and impressions because you need to understand how people are responding to the material that you publish. You’ll have a hard time determining what your audience likes if you aren’t keeping track of this interaction. The next step of tracking your impressions and reach is to increase them.  There are many things you can do to help improve your impressions and reach on Instagram. 

Instagram Reach vs Impressions

Tip 1: Get To Know Your Audience

It’s difficult to create outstanding content if you don’t know who you’re writing for. The demographics of your target audience will aid in the creation of content, brand voice, and even when and how often it should be published.

Tip 2: Get Authentic

It’s more important to be genuine and relatable on social media than it is to be flawlessly polished. Share content that goes beyond your slick marketing campaign to introduce the real people and situations behind your company. That may imply posting a backstage video in an Instagram story, displaying a lighthearted attitude with a caption, or owning any errors.

Tip 3: Share Eye-Catching Images

In the case of Instagram, as with any other visual platform, you need to produce images that stand out from the news feed. Even if you’re not a pro photographer or designer, there are plenty of tools available to assist you to spice up your picture.

Tip #4: Use Carousels

After you’ve mastered creating appealing photos, put up a few of them with carousels. Carousels — Instagram posts with numerous pictures — are an excellent method to increase interaction.  As people scroll through, they can “like” or comment on each individual photo.

Tip 5: Post Video Content

Videos are both interesting and appealing. Posts with video receive about 38 percent more interaction than images, according to studies. Don’t be afraid to shoot on the fly: video content does not have to be flawlessly produced or flawlessly shot. Shoot right now and give it a quick edit. There are a million options for combining clips, adding music or text, and downloading free or paid video editing software.

Tip 6: Write Strong Captions

A picture is worth a thousand words, as the saying goes. But words do have their own value. A compelling caption can do wonders for your Instagram post. Instagram captions can have up to 2,200 characters and 30 hashtags. Make good use of them! Context and a company’s personality are enhanced by effective captions.

Write Strong Captions

Tip 7: Create Saveable Content

Instagram users may save your content to their Collections, which can increase engagement. To entice visitors to return and check out this material again later, add a “Save this post” call-to-action on a carousel post with tips, how-tos, or recipe videos.

8th Tip: Go Live

Using Instagram Live to live broadcast video is an excellent method to engage directly with followers and deliver updates. According to a recent study by Adobe and Slideshare, over 80% of people would rather watch a live stream than read a blog post. You may answer inquiries live, welcome visitors by name, and generally, greet your audience in an intimate and engaging way with Live video. If you’re interested, you may use Instagram’s new Live Shopping feature to create an e-commerce following.

Tip 9: Craft Compelling Content

After a while, posting product pictures every day will become somewhat stale. With a varied variety of material, change it up. Contests, polls, questions, and quizzes are all methods of breaking the monotony and encouraging your audience to get involved.

Tip 10: Share Audience Content

It’s tempting to treat your Instagram account as a one-way street, but social media is more of a discussion than a broadcast. Make sure you’re paying attention and interacting with fans when they contact you. Another excellent strategy to do so is to submit or repost user-generated material. If someone hashtags your tequila company in a post about out-of-control Margarita Monday, include it in your story.


So, what are Instagram impressions? Simply put, they are the number of times your posts have been seen. And while this may seem like a relatively insignificant metric at first glance, it can actually provide some valuable insights into your Instagram marketing strategy. For example, you can use impressions to determine which posts are most popular among your followers and then change your strategies accordingly.  Additionally, impressions can help you track the overall growth of your account.