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Organic Traffic Insights : Understanding The Metrics Of Your Website

Organic traffic insights are the holy grail for website owners and marketers. After all, understanding how your website is performing in search engines is essential to growing your business. PPC ads (such as Google ads or Facebook ads) may drive more traffic in the short term, but over time, organic traffic is the sustainable way to grow your website and business. To increase your organic traffic, you need to understand how it works and what affects it.

In this post, we’ll break down the most important metrics for understanding your website’s organic traffic. We’ll also discuss how to track these metrics so you can make informed decisions about how to improve your site’s performance. Let’s get started!

What Is Organic Traffic?

Organic traffic is the traffic that comes to your website through unpaid or free search results. This means that the visitors clicked on a link to your website that appeared in the search engine results pages (SERPs), as opposed to clicking on an ad, for example. The main benefit of organic traffic is that it’s free – you don’t have to pay for it.

What Is Organic Traffic?

But generating organic traffic can be challenging and time-consuming. In order to see results, you need to make sure that your website appears on the SERPs for the keywords your target audience is searching for. You can do this by optimizing your website content and using digital marketing tactics such as search engine optimization (SEO) and social media marketing. If you’re successful in driving more organic traffic to your website, you’ll likely see an increase in website visitors, leads, and sales.

How To Use Organic Traffic Insights For Your Website?

Organic traffic is broadly classified as the most reliable customer acquisition method in the market. It signifies the total number of visitors who have clicked on your site or web page. 

Organic traffic insights are quite efficient to help you understand what is going on on your website and improve your SEO strategies using organic traffic statistics. With the data from Google Analytics, you can comfortably understand your keyword portfolio. You can also comfortably adjust your SEO strategy and ensure that your website remains competitive using the data.

Why Is Organic Traffic Important?

The Importance Of Organic Traffic

Organic traffic refers to the visitors who come to your website through unpaid or natural search results. This simply means that they found your website or blog post by typing in a related keyword on a search engine like Google, as opposed to coming across an ad that you’ve paid for. Why is organic traffic so important? There are a few reasons.

First, organic traffic is usually more targeted than paid traffic. This means that the people who click on your organic listings are generally more interested in what you have to say than those who see your ads. As a result, they’re more likely to become customers or clients.

Second, organic traffic is more durable than paid traffic. Once you’ve achieved a good ranking in the search results, you can typically count on maintaining that position for some time. Paid traffic, on the other hand, can be very unreliable and often stops as soon as you stop paying for it.
Finally, organic traffic has a much higher perceived value than paid traffic. Because people have to actually seek out your website to find it, they’re much more likely to appreciate what you have to offer and come back for more in the future. For all of these reasons, organic traffic should be an important part of any online marketing strategy.

How To Measure Organic Traffic Metrics?

What makes digital marketing appealing is that you can measure every step of the marketing strategy. You can incorporate some free tools such as Google Analytics that are crucial in providing comprehensive information about the performance of your website. Thus, in the long run, you can fully understand if your search engine optimization (SEO) efforts bring any positive results to your website. 

When you incorporate the website traffic metrics, you can comfortably get a clear picture of your site’s performance. You can then incorporate practical strategies that can help in increasing your return on investment (ROI) and rankings.

Organic Traffic Metrics

Number Of Visitors

The main metric to track traffic is the number of visitors to your site. This number can give you an idea of how much interest there is in your site and its content. If the number of visitors on your site is too low, it means that your site is not performing in the right manner. To increase the number of visitors to your page, you can ensure that you create engaging content that will rank high on various search engines.

Bounce Rate

The number of visitors who visit your site and leave without seeing additional pages within a few minutes makes up the Bounce Rate. In most cases, people leave a website because it does not have the products, services, or information they are looking for.

A high bounce rate will harm your site’s SEO ranking and make it appear lower in search results. Through Google Analytics, you can analyze which pages have the highest bounce rate. 

Once you identify the pages, you can enhance the content on that website to engage visitors and guide them to your destination page. Improving the audience targeting to attract new visitors whose search intent shows interest in your services and products can also help with reducing the bounce rate.

Average Pageviews Per Session

By measuring metrics such as average page views per session and how many pages of your website a visitor has browsed, you can get a good idea of how well your site is performing.

This metric can be a helpful way to gauge whether or not your website is providing a good user experience. If most visitors are only viewing one or two pages before leaving, it could be an indication that your site is difficult to navigate or that the content is not relevant to their needs.

On the other hand, if visitors are regularly viewing multiple pages during their session, it suggests that they are finding your site easy to use and that they are engaged with your content. Either way, this metric can give you valuable insights into how well your website is performing.

Session Duration

Session duration is one metric you can use to measure organic search traffic. It simply measures how long a visitor was active on your website. While this can give you some insights into engagement, it isn’t based on interactions so it isn’t a very reliable metric. If you want to get a better idea of engagement, you should look at other metrics like time spent on the page or pages per session. However, session duration can still be a helpful metric to track as it can give you an idea of the overall engagement on your website.

Average Time On Page

Average Time on Page tells you how much time is being spent on individual pages, which can be very telling of the kind of content your visitors are interested in. If you see that visitors are spending a lot of time on certain pages, it’s a good indication that they’re finding that content valuable.

Conversely, if they’re not spending much time on a page, it’s likely because they’re not finding it relevant or engaging. Therefore, measuring Average Time on Page can give you important insights into which kinds of pages visitors are spending more time on, and help you to improve your overall website content.

Traffic Source

Website Traffic Sources

One way to measure traffic is to look at the source of the traffic. In other words, you can look at where your visitors come from. For example, if you have an Instagram or TikTok page, you can look at how many visitors come from those platforms. You can also look at the top traffic sources for your website. This will give you a good idea of where most of your traffic is coming from. Once you know where your traffic is coming from, you can start to optimize your website for those sources.

Device Source

What is the most popular device among website visitors to optimize your site for? This statistic can be utilized to understand user behavior and determine which devices (smartphone, tablet, PC, etc.) people use to optimize your site. You can create mobile-friendly material, build more traffic via smartphones, and update your website to be responsive to them if they generate the most traffic. If it’s more desktop users, optimizing your website for that will increase engagement.

Interactions Per Visit

This metric gives you a good overview of how visitors are interacting with your website, and what kind of journey they are taking across your site. To measure interactions per visit, you can use Google Analytics or other similar tools. Once you have set up tracking, you will be able to see the exact link, button, or other interactive elements that a visitor has engaged with. You can also see the action that was taken as a result of the click. By tracking interactions per visit, you can get a good understanding of which areas of your website are performing well and which could use some improvement.

Exit Pages

Exit pages are the pages where people abandon your website. You can identify exit pages by looking at your website’s analytics and seeing which pages have a high bounce rate. Once you have identified the exit pages on your website, you can work on improving them. You can do this by redesigning the page, adding more relevant content, or adding calls to action.

Tools To Measure Your Website’s Organic Traffic

Tools To Measure Organic Traffic

Organic traffic is one of the most important indicators of a website’s success. It represents the number of visitors who come to your site through search engines, as opposed to paid advertisements or other referring sites. Therefore, it’s essential to track and measure your website’s organic traffic so that you can assess your SEO performance and make necessary improvements.

There are various tools available in the market with different features. The best way to measure your website’s organic traffic is to use multiple tools, at least two, to look at a variety of data points. By doing so, you’ll get a well-rounded picture of your site’s performance and be able to identify areas for improvement.

Google Analytics

There are a few different ways to measure organic traffic. One option is to use Google Analytics. Simply set up a Google Analytics account and add the link to your website. Then, you’ll be able to see detailed reports on your website’s organic traffic, including source data and keywords.

Google Analytics has intelligent features that help identify trends and patterns in how well visitors engage with your website. It is a very straightforward and functional tool to incorporate. It is a free service provided by Google that assists in monitoring, maintaining, and troubleshooting your website presence on the internet.

Google Search Console

Google Search Console can provide you with valuable insights into how your site is performing in search results. By submitting your sitemap to Google Search Console, you can see which pages are being indexed and which keywords are driving traffic to your site. You can also use the Google Search Console to find and fix errors on your websites, such as broken links or duplicate content. In addition, the Google Search Console can help you identify opportunities to improve your site’s ranking in search results.


Another tool you can use is SEMrush. SEMrush provides detailed insights into both paid and organic search results, including keyword rankings and traffic data. This can be extremely helpful for identifying opportunities to improve your website’s SEO.
It is very important to analyze your website’s link profile, SEO health, and keyword rankings. You can also incorporate this as your keyword research tool. Semrush is the best SEO tool for online businesses and it has expanded its features and functions for more than just SEO now. We highly recommend trying out Semrush with their trial.


Ahrefs has a suite of tools for link building, keyword research, competitor analysis, rank tracking, and site audits. With Ahrefs, you can analyze a website’s link profile, keyword rankings, and SEO health. This information can be vital in helping you to optimize your website for more organic search traffic. By using these tools, you can gain valuable insights into your website’s traffic patterns and make necessary changes to improve your organic search ranking.

Increase Your Site’s Organic Traffic With SE

Want to increase your site’s organic traffic? Then you need to focus on SEO. Search Engine Optimization is the process of optimizing your site to rank higher in search engine results. This can be accomplished through a variety of strategies, including improving your site’s content and design, building links, and keyword research. By taking the time to implement effective SEO techniques, you can significantly increase your site’s organic traffic and visibility. As a result, you’ll reap the benefits of increased traffic, leads, and sales. So what are you waiting for? Start implementing SEO today and watch your traffic soar!
Inquivix offers comprehensive SEO services that can take your website to the next level. We specialize in improving organic traffic and visibility through a variety of strategies, including on-page optimization, link building, and keyword research. Our team of SEO experts will work closely with you to develop a customized plan that meets your unique needs and objectives. Contact us today to get started!


What Is a Good Organic Traffic Percentage?

An excellent Click-Through Rate (CTR) for organic searches is anything above 3%, implying that out of every 100 individuals observing a website in the SERPs, three people will click on it. Bear in mind that depending on an industry’s type and what products or services they offer, CTR can fluctuate significantly.

What Is the Connection of Organic Traffic to SEO?

SEO – search engine optimization – is the area of digital marketing that concentrates on generating organic traffic growth. Reaching the top of search engine rankings, such as Google, Yahoo!, and Bing, can be a surefire way to generate organic traffic. When your website appears in these results – you have yourself some viewers!