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The use of SaaS link building can be a great way to increase the profile and ranking of your software company on search engines. By adding links from other sites, you will improve both organic as well as paid traffic which could lead to exponential growth in revenue opportunities!
SaaS companies are all about making things easier for their customers, and that includes making it easy to get the word out about your company. But even with the best marketing tools at your disposal, you still need to put in the work to make sure your site is seen by as many people as possible. So, how can you go about growing the link profile of your SaaS company?
In this blog post, we’ll look at what SaaS link building is including benefits and common mistakes to avoid. We’ll also give you some tips to grow your link profile.
What Is SaaS Link Building?
SaaS link building is the process of acquiring links to your software as a service (SaaS) product from other websites. The goal of SaaS link building is to drive traffic and boost the visibility of your product in search engines. It can also help to build relationships with others in your industry. In order to build links to your SaaS product, you will need to create high-quality content that other websites will want to link to. Additionally, you can reach out to other website owners and ask them to link to your product.
Why Is SaaS Link Building Important?
Search engine optimization is important for any website that wants to rank highly on search engine results pages, but it can be especially challenging for SaaS companies. This is because SaaS products are often subscription-based, so there is typically no single product page to optimize. Instead, SaaS companies must focus on building links to their homepage and blog posts in order to improve their SEO. Let’s look at some of the benefits of SaaS link building.
Domain and Page Authority
One of the main benefits of SaaS link building is that it can help to improve your domain and page authority. Domain authority is a metric used by search engines that helps a website is to rank on search engine results pages. The higher your domain authority, the more likely you are to rank for keywords related to your business. Page authority is a similar metric that measures the strength of an individual page on a website. The higher your page authority, the more likely that page is to rank for relevant keywords. By building high-quality links to your homepage and blog posts, you can improve your domain and page authority, which will, in turn, help your website to rank higher on SERPs.
SaaS link building can help to increase referral traffic to your SaaS website. Referral traffic is the visitors who arrive at your site via a recommendation from another site. This type of traffic can be highly valuable as it is often more engaging and more likely to convert than paid traffic. These visitors arrive at your SaaS website because they trust the referring domains and they recommend your product or service and they are interested in what you have to offer.
By building links to your SaaS website, you can increase your brand’s visibility online. As your brand becomes more visible, more people will become aware of your product or service and what you have to offer. This increased visibility can lead to more website visitors, which can ultimately result in more customers for your business.
When more websites link to your SaaS website, it helps to build your brand’s authority. As your brand becomes more authoritative, people will be more likely to trust your product or service and recommend it to others. This can lead to even more website visitors and customers for your business.
Link building is an important part of any long-term SEO strategy. Although it takes time and effort to build quality links to your website, the benefits can last long after the initial work is done. Once you have built up a strong link profile, you will continue to see the benefits of improved organic traffic and brand awareness for years to come.
Increased Conversion Rate
Link building can also lead to increased conversion rates for your website. By attracting more visitors from high-quality websites, you are more likely to convert those visitors into customers or clients. Those who click on links from high-quality websites are more likely to be interested in your products or services, so they are more likely to convert into paying customers. Link building can also help you build relationships with other websites and businesses in your industry. These relationships can lead to increased traffic and conversions from those SaaS websites as well.
3 Critical Things to Avoid When It Comes To Link Building In SaaS
While building links for your SaaS business, there are a few things you will want to avoid at all costs. These include general black hat link-building techniques such as buying links, link farms, and so on. You will also want to avoid anything that could get your website penalized by Google, such as participating in link schemes.
But SaaS link-building efforts call for a few more considerations beyond the basics. Here are three critical things to avoid when building links for your SaaS business.
Over-optimization is a huge no-no when it comes to link building in SaaS. This means packing your target webpage with too many keywords, which can come off as spammy to both search engines and users. Not only will this get you penalized by Google, but it will also drive away potential customers. Instead of filling your webpage with keywords, try to use natural-sounding phrases that accurately describe your page or product.
Another form of overoptimization to avoid is link stuffing. This is when you include too many links on a single page, which again, looks spammy and can get you penalized by Google. If you must include multiple links on a page, make sure they’re relevant and add value for the user.
Targeting the Same Keyword Repeatedly
One of the most critical things to avoid when it comes to link building in SaaS is targeting the same keyword repeatedly. It can be tempting to want to focus all of your effort on a single keyword, especially if it’s a high-traffic keyword that you know will bring in a lot of leads. However, this approach can actually do more harm than good. Not only will you be competing with a lot of other companies who are also targeting that same keyword, but you could also end up being penalized by Google for keyword stuffing. instead, focus on building a diverse backlink profile by targeting a variety of different keywords. This will not only help you to rank for more keywords, but it will also help to prevent any penalties from Google.
Not Building Links to Your Homepage
One of the most common mistakes is not building links to your homepage. While it’s important to have links to your individual pages and blog posts, your homepage is the foundation of your website and should be one of the most linked-to pages on your site. If you’re not linking to it, you’re missing out on a valuable opportunity to improve your search engine ranking and get more traffic to your site.
Tips to Improve Link Building for SAAS
We took a look at some critical mistakes that you need to avoid when building links for your SaaS business. Let’s discuss some link-building tactics that you can do to improve the link profile for your website.
Create a Blog for Your Target Audience
One of the best ways to attract links is to create content that is targeted at your audience. If you have a blog, make sure to include articles that are relevant to your niche and that offer value to your readers. This will give you a platform to share your content and attract readers who are interested in what you have to say. You can also use your blog to build relationships with other bloggers and influencers in your industry. If you provide valuable content and establish yourself as an expert in your field, people will be more likely to link to your site.
Build Linkable Assets through Content Marketing
One of the most effective ways to build links is through content marketing. By creating high-quality, informative content, you can attract attention from other websites and earn natural backlinks. Content such as infographics and eBooks are linkable assets. They are more likely to be shared by other websites, which can help to increase your link popularity.
This could include informative articles, blog posts, infographics, guides, and even glossary pages. By creating high-quality content, you give other websites something valuable to link to. In addition, consider using pillar-cluster content to build links. This type of content is a comprehensive resource on a specific topic. It typically includes an in-depth look at the history of the topic, as well as current statistics and data. Pillar-cluster content is often linked to by other websites, so it can be a great way to build links back to your site.
Product Comparison Pages
Product comparison pages are a great way to build links back to your site. By providing an in-depth look at your product and its features, you can encourage other websites to link to your page. In addition, by including pricing information, you can make your page more attractive to potential customers.
Take advantage of customer testimonials. If you have satisfied customers, ask them if they’d be willing to write a testimonial that includes a link back to your site. These can be very effective in building trust and credibility, and they can also help to build links.
Create Free Tools
Another great way to encourage other websites to link to your site is to create free tools or resources that they can use. A free tool could be anything from a calculator to a downloadable PDF. This can even be a quiz or something else that’s interactive and fun. Not only will this help to get your site linked, but it can also attract traffic from people who use the tool.
Guest posting is a great way to get links from high-quality sites. When you guest post, you write an article for another website in your industry. This is a great way to get exposure to your brand and build relationships with other bloggers. Make sure that you include a link back to your site in your author bio so that people can find your SaaS webpage.
The Help-A-Reporter-Out (HARO) Strategy
HARO is a great way to get links from authority websites. This website connects journalists with sources who can provide quotes and expert insights for their articles. If you sign up for HARO, you’ll receive daily emails with opportunities to be featured in the media. When you see an opportunity that’s relevant to your business, don’t hesitate.
Product Embeds Strategy
Product embeds are a great way to get in front of a new audience and earn some high-quality backlinks. All you have to do is find websites that allow embedding your products on their pages. Then, simply add an embed code to your product page and wait for people to start using it.
An integration partnership is when two companies agree to integrate their products or services. This type of partnership is beneficial for both companies because it allows them to reach a new audience and earn some quality backlinks. This is extremely useful for SaaS companies as they usually have many integrated partners. It’s easy to collaborate with them to create content that is beneficial to both parties.
Power Your Link Building Campaign with Inquivix
SaaS companies need to focus on link building just as much as any other company. The key difference is that the types of links you pursue will be different, and your focus should be on high-quality, relevant links. This process can be time-consuming and difficult to do on your own, which is where Inquivix comes in.
With the help of Inquivix, you can power your SaaS link-building strategies with a team of experienced professionals who know how to get results. Contact us today to learn more about our services and how we can help you improve your website’s SEO and drive more traffic and leads.
Backlinks are links from other websites to your website. Link building is the process of creating backlinks. The main difference between the two is that backlinks are a result of link building, while link building is the process of creating those backlinks. Backlinks are important because they help to improve your website’s search engine ranking. Link building is important because it helps you to create those backlinks.
There are many angles of approach when it comes to link-building strategies. These include, but aren’t limited to:
- Quality over quantity
- Pay attention to the anchor text
- Search related domains within your niche
- Give priority to backlinks placed within the text
- Balance between Dofollow links and Nofollow links