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PPC Specialist -Why You Need a Digital Marketing Agency?


Do you have a website but have no idea how to make it profitable? It’s time to hire a PPC specialist! Paid search engine marketing is a great way to get your business in front of the right people and turn a profit. But where do you start? How do you know which keywords to target? What’s the best way to manage your campaigns? An experienced PPC specialist can help you answer all of these questions and more.

If you’re a business owner, you know that there are a lot of different facets to running a company. And if you’re not a specialist in all of those areas yourself, it’s likely that you’ll need to bring in some help. That’s where an agency comes in – they can provide the expertise and support that you need to make your business successful. So, what is a PPC specialist, and what can an agency do for you? Let’s take a closer look.

What Is PPC?


PPC or pay-per-click is an online advertising model in which businesses can display ads on search engines and other websites. When someone clicks on one of these ads, the business pays a small fee to the website owner or the publisher. PPC is a popular way to generate leads and traffic to websites, as it allows businesses to target potential customers who are already interested in what they have to offer. Search engines and social media are the primary platforms for PPC advertising.

PPC can be an effective way to drive traffic to your website, but it can also be a costly endeavor. If you’re not careful, you could end up spending more money on PPC than you make in sales. That’s why it’s important to understand how PPC works and get the help of a PPC specialist.

How Does the PPC Model Work?

The PPC model is based on keywords. Advertisers select keywords that they believe potential customers will use when searching for their product or service. When someone searches for one of the advertiser’s keywords, the ad appears in the search results or on the page. The advertiser is then charged a fee, usually a few cents, whenever someone clicks on the ad.

PPC is considered profitable for both the advertiser and the platform. The advertiser can target the audience who is actively interested in the product or service offered while the platform generates revenue. It is advisable to conduct comprehensive keyword research before starting PPC campaigns.

Pay-Per-Click Models


There are two PPC models that businesses can choose from based on their needs. One is the Flat-Rate model and the other is the Bid-Based model. 

Flat-Rate Model

In this model, the advertiser pays a standard fee per click to the publisher. Usually, the fee depends on the placement of the ad on the page. The rate is determined by the publisher and they are in charge of managing the campaign. This model is ideal for businesses with a limited budget as they will know exactly how much they need to spend. Sometimes the publisher will offer lower rates if the advertiser offers a long-term contract. The downside of this model is that it can be difficult to compete with other advertisers who are willing to pay more per click. 

Bid-Based Model

A bid-based model is when the publisher auctions the designated ad space to potential advertisers.  The advertiser with the highest bid will have their ad placed in that space. The benefit of this system is that it allows for a higher degree of control for the publisher, as they are able to choose advertisers. However, it can also be difficult to manage as there are often many different bids to keep track of. This is more suitable for established brands that are looking to secure a more prominent ad placement. 

Best PPC Ad Networks


There are several PPC ad networks for businesses to choose from for their online advertising campaigns.  Here are some of the most popular ones.

Google Ads

Google Ads is one of the most popular PPC ad networks and offers a variety of ad formats, including text, image, video, and rich media ads. Businesses can create campaigns specifically designed for mobile devices or desktops. With a large number of websites on the Google Display Network (GDN), the reach of ads placed here can be significant. 

Microsoft Ads

Microsoft Advertising (previously called Bing Ads) has a larger reach as well. Microsoft has the upper hand because it exclusively serves Yahoo search traffic and powers a number of digital assistant voice searches. The ad network has a wide range of targeting options, including location and demographics. Advertising on these platforms can be expensive, so it’s important that businesses work with an agency that knows how to get the most out of their campaigns.


YouTube has over 2 billion active users monthly which can benefit the advertisers. Advertising campaigns can be created and managed through the Google Ads account. YouTube Analytics provides information on user engagement and demographics. YouTube offers a few different ad formats, including in-stream ads and discovery ads.

In-stream Ads

These are the ads that play before, during, or after a video. Users have the option to skip these ads after 5 seconds.

Discovery Ads

These appear on the YouTube homepage, as well as next to related videos and in search results


Facebook is one of the best platforms to run targeted digital advertising campaigns. Facebook provides analytics data on user activities, interests, behavior, etc. making the targeting more relevant than just age, gender, or location. Facebook offers several different ad types to choose from, including video ads, image ads, carousel ads, and more.


Instagram is a great platform for running targeted ad campaigns because it provides access to a large audience of potential customers who are already interested in the products or services that you offer. The key to success with Instagram advertising is to create ads that are visually appealing and relevant to your niche. As part of Meta, Instagram ad campaign creation is done through the Facebook Ads platform as well. 


LinkedIn is a network of professionals.  LinkedIn Ads are a way to target these professionals with ads that are relevant to their interests. LinkedIn allows you to target your ads by job title, company size, and other factors. LinkedIn also offers lead generation forms, which allow you to collect leads directly from your LinkedIn Ads.


Twitter is another popular platform for PPC marketing.  Twitter Ads allow you to target your ads by keyword, location, and interests. Twitter also offers Promoted Tweets, which are tweets that are promoted to a wider audience. However, unlike other platforms, Twitter does not have network partners and the ads are limited to Twitter only. 

Why Should You Use PPC?


PPC is an effective way to reach your target audience. It allows you to target your ads by keyword, location, and interest. Additionally, PPC is a great way to generate leads for your business. Let’s take a more detailed look at the benefits of using PPC advertising.

Start Receiving Clicks Very Quickly

After setting up your ad and getting approved by the platform, the return from PPC ads is quick. Within a few hours of going live, the PPC ads can start generating traffic. With PPC, you don’t have to wait for weeks or months to see results as is the case with SEO. You can use this advertising technique to quickly generate leads and sales for your business. 

Measure and Track Easily

Another great thing about using PPC is that you can track your results in real-time. All the ad platforms let you track the conversions and performance of each ad type and keyword.  This data allows you to make necessary changes to improve your campaigns.

Control When Ads Run and How Much You Pay

A PPC campaign can be controlled by the advertiser depending on their preference. You can control the day, the time, and the duration of your ads.  You also have control over how much you want to spend on each ad. This allows you to stay within your budget while still achieving your desired results.

Target Your Customers

PPC is based on keywords that allow you to target your customers who are actively searching for a product in your niche.  This ensures that your customers are interested in what you have to offer and are more likely to convert. Additionally, PPC allows you to target specific demographics such as location, age, gender, and interests. This ensures that your ads are being seen by the people who are most likely to use your product or service.

Multiple Ad Formats

PPC ads can be offered in various formats that would attract potential customers.   The most popular format is the search ad which appears at the top of the SERP.  Other formats include display ads, Shopping ads, and video ads.  Each format has its own benefits and can be used to achieve different objectives. Maybe you can lure them with a giveaway or a coupon. 

Why You Should Hire a PPC Specialist Agency


Running PPC marketing campaigns requires a lot of effort and resources.  You need to have a clear understanding of how the auction system works, what strategies to use to outbid your competitors, and how to create compelling ads that will attract clicks. If you don’t have the time or resources to do all this yourself, it’s worth considering hiring a PPC specialist agency. An agency has the experience and knowledge to create and manage a successful campaign that will generate leads and sales.

Your Account Receives More Attention

A digital marketing agency with PPC specialists can have a big impact on PPC ad campaigns because they can give your accounts the comprehensive attention needed. An agency can help you create the most effective ad campaign by using the right mix of ad formats. They will also have the necessary tools to track your campaigns and make changes accordingly. This ensures that your campaigns are always performing at their best.

Since their resources are focused on the PPC campaign, the agency can adjust audience targeting, revise bid strategies, identify negative keywords, etc. regularly. This continual optimization can result in lower costs per conversion and higher ROI. In addition, the agency will monitor your PPC campaigns closely to ensure that they are running smoothly and generating leads or sales. If there are any issues, they will be quickly identified and resolved.

Agencies Stay Up-To-Date with Trends and Technology

The digital marketing industry continues to evolve and update. Paid ad platforms follow suit with the introduction of new tools, features, policy updates, and more.  This can be difficult to keep up with if you don’t have a team dedicated to monitoring these changes. But when you partner with an agency, they will make sure that your campaigns are updated accordingly so that you can stay ahead of the curve and avoid any potential problems.

Receive Detailed and Comprehensive Reporting

It is essential to monitor the campaign performance when you run PPC advertising.  A professional agency will provide you with detailed reporting that shows you how your campaigns are performing. This will help you identify any areas that need improvement so that you can make the necessary changes.

Agencies Provide Strategic Insights and Recommendations

Additionally, having access to comprehensive reporting can also help you make informed decisions about your overall marketing strategy, ad spend,  and more. An agency has extensive experience in analyzing data on campaign performance. This enables the agency to provide strategic insights and recommendations to you for future paid ad campaigns, and what digital marketing channels to use.

Access to Additional Services

Usually, a digital marketing agency provides additional services like social media management and content creation.  This can be beneficial to you as it allows you to focus on other aspects of your business while still having a comprehensive marketing strategy. A digital marketing agency can provide numerous other benefits to your business, from helping you create an effective paid advertising campaign to writing blogs and press releases.

Digital marketing agencies have the experience and knowledge to create an effective online presence for your business. If you are looking to improve your online visibility and generate more leads, it is best to partner with a full-service digital marketing agency.

Inquivix Paid Advertising Services


Creating an effective paid advertising campaign can be challenging, especially if you are new to the world of digital marketing. Luckily, Inquivix is a full-service digital marketing agency with paid advertising expertise. Check out our case studies for successful campaigns we have run for our esteemed clients.  Our team of PPC specialists will help you create an effective campaign that meets your business goals. If you are looking for a PPC agency to manage your campaigns, contact us today for a consultation.


If you’re looking for an edge in the competitive online marketplace, PPC may be the answer. Paid advertising can give your business a boost by helping you to reach new customers and grow your brand. And if you don’t have time to manage your own PPC campaigns, that’s where an experienced paid advertising specialist agency comes in. At Inquivix, we offer comprehensive paid advertising services that will help you get the most out of your marketing budget. Contact us today to learn more about how our team can help you achieve success with PPC!